AI Overview Competitor Research: Find Out Who's Beating You
Discover how to analyze competitors in AI overviews, find content gaps, and build a strategy to boost your visibility in search.| SMA Marketing
Discover how to analyze competitors in AI overviews, find content gaps, and build a strategy to boost your visibility in search.| SMA Marketing
Google’s AI overviews have drastically shifted user behavior and the strategies we need as search marketers. To get in front […]| SMA Marketing
This article breaks down the differences between SEO, GEO, and AEO—three strategies that shape how your content appears in search results, AI answers, and| SMA Marketing
Learn more about Natural Language Processing (NLP) and how it impacts SEO and your SERPs rankings.| SMA Marketing
Using internal linking in topic-based SEO strategically improves your site user experience and clarifies the context of your content for search.| SMA Marketing
Developing a stream of content creation ideas is a part of every company's digital marketing strategy. Learn creative ways to repurpose blog content.| SMA Marketing
Discover how AI and multi-platform marketing are transforming search. Learn actionable steps for businesses to adapt and engage customers effectively.| SMA Marketing
Compare SEO tools like Ahrefs, SEMrush, and SE Ranking in this demo to see how each helps uncover competitor insights and content opportunities.| SMA Marketing
Master SEO keyword research with our guide on finding the right terms to boost content visibility, drive traffic, and enhance online presence.| SMA Marketing
Excellent content marketing cuts through the noise of unhelpful information to attract the right customers. Read more from SMA Marketing.| SMA Marketing
Learn how to find your target audience through buyer persona research and the benefits of audience marketing for reaching potential customers.| SMA Marketing
Track these 20 essential marketing KPIs to measure performance, improve ROI, and make smarter data-driven decisions across your campaigns and channels.| SMA Marketing
As a CMO in a high-growth company, your goals extend beyond brand awareness or lead generation. You’re expected to drive measurable revenue and capture more market share. That’s a big ask, especially when resources are tight and expectations are high. Scaling marketing effectively means building a strategy that can grow with your business, create demand ... Read more| SMA Marketing
Explore what makes a marketing campaign work, with real examples and tips on using SEO to connect with the right audience at the right time.| SMA Marketing
PageRank can be thought of as a website's importance score. Learn how Google determines PageRank and why it matters in SEO.| SMA Marketing
Direct traffic refers to more than the users that type your URL into their browser. You'll learn it can have big implications for your analytics.| SMA Marketing
Can structured data improve AI search traffic? Our experiment tested semantic enrichment with Wikidata links—see how it impacted clicks, SERPs, and AI visibility.| SMA Marketing
An effective B2B marketing campaign includes strategic planning, creative thinking, and detailed execution. Whether you’re tasked with launching a new product, expanding into new markets, or strengthening your brand presence, you need a plan that helps your next B2B marketing campaign deliver exceptional results. Before launching your next digital marketing campaign, spend a few minutes ... Read more| SMA Marketing
Topic cluster strategies aren’t new. Marketers have used pillar pages and content clusters to improve SEO for years. AI-driven search and large language models have changed our approach to clustering. In the video below, we’ll talk about topic clustering for AI search that leads to human discovery. Content should be machine-readable, engaging for your audience, ... Read more| SMA Marketing
In this episode of The Growth Nexus Podcast, host Ryan Shelley welcomes Anthony Armendariz, CEO of Funsize, a digital product and brand design agency based in Austin, Texas. Anthony draws on over a decade of experience in design and business leadership, and he offers an honest take on what it means to lead with purpose. ... Read more| SMA Marketing
Digital marketing campaigns don’t always hit the mark. Even with a well-researched strategy and a strong team behind it, performance can lag, leaving CMOs with the difficult question: What went wrong, and how do we fix it? At SMA Marketing, we help CMOs identify underperformance and turn it into an opportunity for optimization and long-term ... Read more| SMA Marketing
Discover how Google’s Gemini 2.5 reshapes SEO and content strategy with AI Overviews, structured data, and search behavior insights.| SMA Marketing
Discover how Demandbase builds authentic B2B influencer strategies by prioritizing trust, humor, and real human connection.| SMA Marketing
You've likely heard about structured data, Schema.org, and possibly JSON-LD. What is structured data? Find out here.| SMA Marketing
If you truly want to master SEO, you need to ensure your on-page and off-page strategies are up to par. Learn what technical SEO is in this blog.| SMA Marketing
Search intent is at the core of ranking for terms that will drive relevant traffic. Learn how to understand search intent across the marketing funnel.| SMA Marketing
The average business reaches much of its target audience through online search. Today, we're diving deeper into understanding search engines.| SMA Marketing
SERP features transform how we search and interact with information online. Increase traffic and conversions with featured snippets, rich snippets, and more.| SMA Marketing
Optimize your site for AI-driven search! Learn strategies to create authoritative content, semantic relevance, structured metadata for visibility.| SMA Marketing
Discover the top keyword research tools for 2025, how they compare, and what features to look for to create content that ranks and drives engagement.| SMA Marketing
Improve keyword research by focusing on search intent—align content with user needs at every stage. Learn how to optimize for intent-driven SEO.| SMA Marketing
Many misunderstand the term SEO (Search Engine Optimization) because it has a variety of meanings. Learn what SEO truly is here.| SMA Marketing
Structured data has become a critical part of SEO and improving search engines’ understanding of web content. Learn about the power of structured data.| SMA Marketing
Discover how AI is transforming marketing and search in the inaugural episode of the Growth Nexus Podcast with Ryan Shelley. Read more for SEO insights!| SMA Marketing
Are your SEO KPIs outdated? Discover new metrics you need for 2025 and how to adapt your strategy for future success.| SMA Marketing
