Florida’s digital marketing industry continues to thrive in 2025, with businesses across the Sunshine State using pay-per-click advertising to drive […]| SMA Marketing
Track position vs presence. Understand rank tracking and LLM citation tracking for SEO success in 2025 and beyond.| SMA Marketing
What is an SEO agency and what do they do? Learn how hiring an SEO agency will effectively drive traffic to your site and grow your business.| SMA Marketing
SEO and content marketing go hand in hand. Learn best practices to get your website in front of your ideal clients.| SMA Marketing
As more businesses move online, the competition for traffic is high. Learn how to leverage SEO and PPC strategies to drive traffic to your website.| SMA Marketing
After building a Google Ads campaign your work is not over. Knowing how to update your ad copy is the key to success. Here's how to do Google Ads updates.| SMA Marketing
Learn an effective way to improve your website's rankings by strategically writing content based on topic clusters.| SMA Marketing
ChatGPT has taken the content world by storm. Learn more about AI content generation, ChatGPT, and the future of SEO.| SMA Marketing
Local business branding is essential to attract customers to your small to mid-size business. Learn the importance of branding in your local strategy.| SMA Marketing
Brick-and-mortar locations can use digital marketing to drive new business. Learn the benefits of a diverse marketing strategy for brick-and-mortar stores.| SMA Marketing
SEM and SEO are digital marketing strategies that align to accomplish the same goals but consist of different execution. Learn more about SEM and SEO.| SMA Marketing
Creating buyer personas is essential to content marketing and SEO success. Learn how to write helpful content to reach your target audience.| SMA Marketing
We're highlighting 6 content marketing strategies you can't ignore. A well-rounded content strategy helps you connect with your ideal buyer.| SMA Marketing
Learn how to optimize content for AI overviews and traditional search with a proven, data-driven process to boost visibility.| SMA Marketing
What is digital marketing? Digital marketing uses social media, email, search engines, and a website to attract and engage with customers.| SMA Marketing
Ready to improve your digital marketing strategies? Contact SMA Marketing to get started.| SMA Marketing
This article will explore white hat SEO and its significance in building a strong online presence.| SMA Marketing
Discover the importance of User Experience (UX) in optimizing customer interactions, improving satisfaction, and enhancing your website's overall performance.| SMA Marketing
One of the best methods to boost your search ranking is link building. In this article, we answer: What are backlinks?| SMA Marketing
A selection of helpful search marketing terms and definitions for business owners, founders, CMOs, and more.| SMA Marketing
Have you ever wondered how search engines rank websites? The answer is not as straightforward as you might think. Learn more from SMA Marketing.| SMA Marketing
Direct traffic refers to more than the users that type your URL into their browser. You'll learn it can have big implications for your analytics.| SMA Marketing
Can structured data improve AI search traffic? Our experiment tested semantic enrichment with Wikidata links—see how it impacted clicks, SERPs, and AI visibility.| SMA Marketing
Discover how to analyze competitors in AI overviews, find content gaps, and build a strategy to boost your visibility in search.| SMA Marketing
Google’s AI overviews have drastically shifted user behavior and the strategies we need as search marketers. To get in front […]| SMA Marketing
This article breaks down the differences between SEO, GEO, and AEO—three strategies that shape how your content appears in search results, AI answers, and| SMA Marketing
Learn more about Natural Language Processing (NLP) and how it impacts SEO and your SERPs rankings.| SMA Marketing
Using internal linking in topic-based SEO strategically improves your site user experience and clarifies the context of your content for search.| SMA Marketing
Developing a stream of content creation ideas is a part of every company's digital marketing strategy. Learn creative ways to repurpose blog content.| SMA Marketing
Discover how AI and multi-platform marketing are transforming search. Learn actionable steps for businesses to adapt and engage customers effectively.| SMA Marketing
Compare SEO tools like Ahrefs, SEMrush, and SE Ranking in this demo to see how each helps uncover competitor insights and content opportunities.| SMA Marketing
Master SEO keyword research with our guide on finding the right terms to boost content visibility, drive traffic, and enhance online presence.| SMA Marketing
Excellent content marketing cuts through the noise of unhelpful information to attract the right customers. Read more from SMA Marketing.| SMA Marketing
Learn how to find your target audience through buyer persona research and the benefits of audience marketing for reaching potential customers.| SMA Marketing
As a CMO in a high-growth company, your goals extend beyond brand awareness or lead generation. You’re expected to drive measurable revenue and capture more market share. That’s a big ask, especially when resources are tight and expectations are high. Scaling marketing effectively means building a strategy that can grow with your business, create demand ... Read more| SMA Marketing
Explore what makes a marketing campaign work, with real examples and tips on using SEO to connect with the right audience at the right time.| SMA Marketing
PageRank can be thought of as a website's importance score. Learn how Google determines PageRank and why it matters in SEO.| SMA Marketing
An effective B2B marketing campaign includes strategic planning, creative thinking, and detailed execution. Whether you’re tasked with launching a new product, expanding into new markets, or strengthening your brand presence, you need a plan that helps your next B2B marketing campaign deliver exceptional results. Before launching your next digital marketing campaign, spend a few minutes ... Read more| SMA Marketing
Discover how Google’s Gemini 2.5 reshapes SEO and content strategy with AI Overviews, structured data, and search behavior insights.| SMA Marketing
Discover how Demandbase builds authentic B2B influencer strategies by prioritizing trust, humor, and real human connection.| SMA Marketing
You've likely heard about structured data, Schema.org, and possibly JSON-LD. What is structured data? Find out here.| SMA Marketing
If you truly want to master SEO, you need to ensure your on-page and off-page strategies are up to par. Learn what technical SEO is in this blog.| SMA Marketing
Search intent is at the core of ranking for terms that will drive relevant traffic. Learn how to understand search intent across the marketing funnel.| SMA Marketing
The average business reaches much of its target audience through online search. Today, we're diving deeper into understanding search engines.| SMA Marketing
SERP features transform how we search and interact with information online. Increase traffic and conversions with featured snippets, rich snippets, and more.| SMA Marketing
Optimize your site for AI-driven search! Learn strategies to create authoritative content, semantic relevance, structured metadata for visibility.| SMA Marketing
Discover the top keyword research tools for 2025, how they compare, and what features to look for to create content that ranks and drives engagement.| SMA Marketing
Improve keyword research by focusing on search intent—align content with user needs at every stage. Learn how to optimize for intent-driven SEO.| SMA Marketing
Many misunderstand the term SEO (Search Engine Optimization) because it has a variety of meanings. Learn what SEO truly is here.| SMA Marketing
Structured data has become a critical part of SEO and improving search engines’ understanding of web content. Learn about the power of structured data.| SMA Marketing
Discover how AI is transforming marketing and search in the inaugural episode of the Growth Nexus Podcast with Ryan Shelley. Read more for SEO insights!| SMA Marketing
Are your SEO KPIs outdated? Discover new metrics you need for 2025 and how to adapt your strategy for future success.| SMA Marketing