What is good design? - Alpha Agency
Financial services has long been stuck in something of a mediocre malaise when it comes to creativity, but design should never be an add-on| Alpha Agency
How do you get people to do what you want them to do? That’s goal of marketing, isn’t it? You want your target audience to engage, click, scroll, register, continue their journey and, ultimately, buy your product/service. Given our recent series of articles looking at design (links at the bottom), if will likely come as […] The post The ugly truth is that looks matter appeared first on Alpha Agency.| Alpha Agency
At first glance, industrial design and financial services marketing have little in common. One is focused on shaping the physical products we use day-to-day, such as toothbrushes and phones. The other is about promoting intangible products and services designed to help people invest and save. However, as with most things in life, seemingly unconnected areas […] The post What marketers can learn from industrial design appeared first on Alpha Agency.| Alpha Agency
Financial services has long been stuck in something of a mediocre malaise when it comes to creativity, but design should never be an add-on| Alpha Agency
Brands are living, breathing things. They grow, evolve – and sometimes need a makeover to stay fresh and relevant. A brand refresh is more than just switching your logo, though. It’s about updating your visuals and messaging to reflect who you are today, not who you were five or 10 years ago. How do you know […] The post When to refresh your brand: a graphic designer’s perspective appeared first on Alpha Agency.| Alpha Agency
Quarterly filtering, chart annotations and even clearer industry benchmark data to help make ranking your firm's efforts much easier| Alpha Agency
‘Companies outsource something for one of two reasons: either they can’t do it or they don’t want to.’ This was always my view. Simplistic, yes – but, for the most part, that’s how it was. For the first point, the ‘can’t’ generally falls into two buckets – a lack of capacity within an overstretched team […] The post Isn’t strategy only done in-house? appeared first on Alpha Agency.| Alpha Agency
Marketing falls into two primary categories: direct and indirect. Given that this article is written by a marketing consultancy for an audience of investment marketers, we won’t insult your intelligence or waste anybody’s time exploring what that means. But the focus of this article in on the latter: specifically, why investment managers that offer […] The post Investing in knowledge can pay marketing dividends appeared first on Alpha Agency.| Alpha Agency
Active ETFs continue to gain ground with both retail and institutional audiences - but marketing success now hinges on more than fund facts.| Alpha Agency
Read the latest insights on marketing, ESG and wider industry initiatives with the knowledge and opinions from our experienced team.| Alpha Agency
Marketing without an understanding of your target audience is akin to shouting into a void. If you don’t know what your audience wants, how can you deliver messaging and activation that catches their attention, resonates with their needs, and compels them to engage with you? With this in mind, asset and wealth managers who want […] The post Client segmentation – where to begin? appeared first on Alpha Agency.| Alpha Agency
Often dismissed as 'nice to have, but not essential', metadata can be the difference between a successful campaign and one that falls flat| Alpha Agency
Creativity matters. In fact, in a competitive space like financial services, creativity is your edge. It sets you apart from your peers.| Alpha Agency
When it comes to sustainability, it is becoming more and more difficult for asset managers to be all things to all people| Alpha Agency
Firms that best weather storms are not those that shout the loudest – they are the ones anchored in clarity| Alpha Agency
Embracing neurodivergent talent is not merely an exercise in charity or box ticking, it is about aspiration| Alpha Agency
Quarterly filtering, chart annotations and even clearer industry benchmark data to help make ranking your firm' efforts much easier| Alpha Agency
Effective marketing is driven by collaboration and thrives on internal feedback loops, which results in more meaningful storytelling| Alpha Agency
If it no longer serves you, let it go. There is no room for sentimentality, which may be holding your marketing efforts back| Alpha Agency
Afterall, if you’re marketing into France, it’s extremely helpful (arguably vital) to employ people who speak French.| Alpha Agency
Find out how we can help you reach your investment and asset management business goals by contacting our team today.| Alpha Agency
Social media users can sniff out insincerity faster than Columbo can identify who dunnit. And the backlash can be brutal.| Alpha Agency
If pressed, could your team speak about your company's vision and objectives, and fluently explain its distinctive value add? Could you?| Alpha Agency
For investment marketing leaders considering new team structures, Esther Armstrong shares tips on where to focus your efforts.| Alpha Agency
Never underestimate how easy it is for prospective clients to exit your website, especially those who are merely curious.| Alpha Agency
