Google announced three ranking signals last year. Their AI, Rankbrain, and links and content. That’s it. But links follow when you create good content. Of course you also need links for your good content. They build on each other– they’re the cornerstones of SEO. All the recent Google updates boil down to this: Angle your […]| castleofideas
Social media has increasingly become the significant driving force in marketing. So, how does the average company or brand make the most effective use of this very important tool? Leveraging the power of content and social marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous […]| castleofideas
In today’s socially connected world, public relations is more important than ever before. Today, a single tweet from the right Kardashian could be worth more than your entire advertising budget. Your consumers are looking up your business online, reading reviews, tweeting about products, and crowdsourcing their experience with your brand. But too many companies are […]| castleofideas
Defining what it means to be a public relations practitioner became slightly more difficult in 2016. As the lines between the communication disciplines blur and the distinction between public relations, marketing and advertising continues to make the slow transition to a more amalgamated profession, the clear conclusion among many in the field is that until […]| castleofideas
There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as: “the science and art of exploring, creating, and delivering value to […]| castleofideas
This year, search engine optimization will be as powerful as ever, but search engines are getting smarter — and it’s harder than ever to use dodgy tricks to fool them. SEO isn’t just about optimizing websites for search engines anymore, but about making your site suitable for people. If you’re interested in what SEO will […]| castleofideas
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not […]| castleofideas
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. It gives your design meaning. Writing better copy enables you to convert more […]| castleofideas
The choice whether or not to hire a public-relations firm for your business can be difficult. For starters, there’s no guarantee that a PR campaign will give the results you expect, and the costs can be really high. Still, a successful campaign can help you expand your business in ways you never could on your […]| castleofideas
The reality today is that Internet is a fenomenon that can not be stopped. It became become a part of many people’s lives and many are foregoing other traditional media for the internet. Nawd…| castleofideas