An automated way to scrape data within Google Sheets seems too good to be true? In this article, I will show you how and go through some examples of how I’ve used this in my role as a Paid Media Marketer.| Benjamin Davis
In marketing, we often have to make sense of large amounts of data and report on our findings. However, it’s important to be aware of the potential for bias and errors in our interpretation of this data. We may be influenced by preconceived notions or even fabricate conclusions without realising it. For example, we might […]| Benjamin Davis
Over 23% of people in Briton have a smart device in their home and use their voice to search for things.| Benjamin Davis
Website conversion rate varies by industry but overall it averages out at 2%. That means for every 100 visitors on your website, you can expect to only get 2 conversions.| Benjamin Davis
Buyer personas are fictitious characters, representing a user type that might use a website, brand, or product in a similar way.| Benjamin Davis
The Ben Line is a very poorly named concept of mine for automating the optimisation of Google Ads campaigns within large accounts.| Benjamin Davis
Marginal Gains is the theory that small, incremental improvements in multiple areas of a system can add up to a significant overall improvement.| Benjamin Davis
AR Filters are a brilliant way to reach people on social media and engage with them. Having an instagram filter can express a brands creativity, give you opportunities to let users ‘try on’ your product and in general inform people about what you do.| Benjamin Davis
There’s often too much focus on binary goals in digital marketing. And means that you are missing out on the full picture.| Benjamin Davis
