How to Market Credentialing Programs in an Uncertain Economy
Back in June, a tweet caught my eye: “It’s mind-boggling to me that, due to the failures and incompetence of our leaders, we’re all effectively going to lo| blog.topclasslms.com
Back in June, a tweet caught my eye: “It’s mind-boggling to me that, due to the failures and incompetence of our leaders, we’re all effectively going to lo| blog.topclasslms.com
How things change. What were once considered “best practices” in association management are now thought of as inadequate or outdated. Case in point: doing| blog.topclasslms.com
Lately I’ve been seeing lots of webinars and posts about strategies for attracting and engaging young members. Here’s a solution. Students, young professio| blog.topclasslms.com
Your members’ corporate training teams were already challenged before the pandemic arrived. They were “small, lean, and strapped for resources as of Februa| blog.topclasslms.com
The association world is full of abbreviations. We have shorthand for association technology: LMS, AMS, CMS, FMS, and so on. And, then there’s the designat| blog.topclasslms.com
It's Monday morning, and your inbox is already full. The CEO wants to know how the new microcredentialing programs are performing. Your committee chair needs a list of courses due for review. Your boss is asking about Q3 revenue. Sound familiar? Forget your original plans for the next four hours. Instead, you’re pulling data from different systems, cross-referencing information, triple-checking numbers, and trying to produce decent-looking reports before everyone gets back from lunch. Monda...| TopClass Blog
Learn why requiring membership for certification violates antitrust law and what red flags to beware. Discover three compliant revenue alternatives.| blog.topclasslms.com
Associations are wonderful places to work if you enjoy learning new skills on the job. You can go from having no project management experience to overseein| blog.topclasslms.com
Building AI into your association’s practices is a careful balancing act. It makes sense to use AI to automate menial tasks and extend your capabilities. B| blog.topclasslms.com
Increase program registration, learning engagement, and knowledge retention by sparking the intrinsic motivation of members. Appeal to their desires for autonomy, mastery, purpose, and relatedness in marketing and educational program design.| blog.topclasslms.com
Even when people pay for online education programs—and especially when they don’t—they still sometimes let themselves get distracted. These 16 attention ha| blog.topclasslms.com
Discover how gamified learning boosts engagement. Learn dopamine-driven strategies, backed by behavioral science, to keep learners motivated and focused.| blog.topclasslms.com
Transform member success [or award winner] stories into valuable educational content. Learn how to repurpose award winner experiences for extended recognition and learning opportunities.| blog.topclasslms.com
Ask a member if lifelong learning is essential for future success and they’ll most likely say, “Yes.” But talking about it and doing it are two different t| blog.topclasslms.com
You probably know someone like my cousin. He graduated from college several years back, worked in marketing at a radio station and nonprofit, but decided n| blog.topclasslms.com
Given the demands any project puts on an association’s limited resources, there better be compelling arguments for pursuing a new line of business. When yo| blog.topclasslms.com
Colleges and universities know a market opportunity when they see it. Right now, they’re salivating about digital badges and their potential to truly prepa| blog.topclasslms.com
If employers in your industry are struggling to fill positions, your association can help. Spread awareness and understanding of industry opportunities wit| blog.topclasslms.com
The value of a conference for attendees doesn't have to end when they check out of their hotels. Your association strengthens conference ROI, attendee loyalty, and your bottom line by offering post-conference learning and networking experiences.| TopClass Blog
Discover the benefits of digital badges for associations: attracting younger members, strengthening employer partnerships, and boosting revenue with microcredentials.| blog.topclasslms.com
Since we’re in National Volunteer Week (April 21-27), it’s a good time to revisit a challenge that keeps coming up in association community discussions. Is| blog.topclasslms.com
Chapters live and die by their educational events. Most of their revenue comes from event registrations, sponsorships, and exhibition fees. Even membership| blog.topclasslms.com
Top Class LMS Blogs| blog.topclasslms.com
Improved iMIS integrations, learner-friendly updates, smarter certification tools, and enhanced admin controls—all designed to better learning management| blog.topclasslms.com
AI has automated many of the routine tasks which were once performed by entry-level employees. That’s progress, right? Yes, but now young people don’t have the chance to gradually build skills. And they don’t yet have the skills required for higher-level responsibilities. They can’t get those jobs without experience, but AI’s doing the jobs that would’ve given them the experience.| TopClass Blog
If everyone knows professional development is good for them, then why doesn’t every member participate in online learning programs? They have good intentions: education is one of the top reasons for joining an association. However, getting them to follow through on those intentions is the challenge.| TopClass Blog
Boost member engagement with a learning challenge week, a short-term campaign raising awareness and knowledge on an industry issue, with minimal time commitment.| blog.topclasslms.com
In the last few years, associations have seen the shortcomings of the traditional, event-centric approach to sponsorship with its bronze/silver/gold/platin| blog.topclasslms.com
Discover how learning content partnerships can help associations overcome resource limitations and expand their education portfolio to meet increasing professional development demands.| blog.topclasslms.com
Learn how members, employers, and associations benefit from skills-based microcredentialing programs to stay competitive in a rapidly changing workplace and market.| blog.topclasslms.com
LMS integrations connect your learning management system with other software to create a unified experience for users and admins. Learn the basics here.| blog.topclasslms.com
Accelerate your instructional design process by using AI to develop education programs. AI tools help with needs analysis, course design, and content creation.| blog.topclasslms.com
Increase employer interest in your association's credentialing programs by addressing skills gaps and providing measurable ROI.| blog.topclasslms.com
Increase employer interest in your association's credentialing programs by addressing skills gaps and providing measurable ROI.| blog.topclasslms.com
Learn how your association's LMS can support corporate workforce development initiatives through learning portals, skills training, credentialing programs, and career pathways.| blog.topclasslms.com
Learn how educational partnerships with chapters boost revenue, increase member engagement, and strengthen chapter relationships.| blog.topclasslms.com
