TikTok has transformed from an emerging social platform into a mainstream marketing channel in just a few years. Since its global launch, the platform has exploded to over 1 billion monthly users (with estimates of around 1.5 billion in 2024). The user engagement is staggering given the short time frame it has been active. U.S. […] <p>The post How To Find Success With TikTok Ads first appeared on PPC Hero.</p>| PPC Hero
If you’re looking for ways of maximizing ROI with smart bidding, you’re in the right place. Working with PPC professionals and agencies, I am all too familiar with the constant struggle of making ad campaigns profitable, especially with a shrinking ad budget. Over 50% of marketers report that making PPC profitable is a significant challenge, […] <p>The post Maximizing ROI with Smart Bidding: A Guide for PPC Marketers first appeared on PPC Hero.</p>| PPC Hero
Meta (Facebook and Instagram) advertising has a reputation for scale. All it takes is one scroll through LinkedIn to be overwhelmed with case studies, stats, job titles, and more, all focused around scaling businesses through Meta. How much of this is actually true… I’ll leave to your own judgement, but from my own experience, working […] <p>The post Do Brands Need A Big Budget To Succeed On Meta Ads? first appeared on PPC Hero.</p>| PPC Hero
You have decided to hire a PPC agency to help grow your business. But you’re unsure of where to start. Searching for advice online, there are some common steps and tricks many recommend following. These include: These are great tips, and you shouldn’t neglect them. In this article, we will, however, dive a bit deeper […] <p>The post How To Choose a PPC Agency first appeared on PPC Hero.</p>| PPC Hero
This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most| PPC Hero
Someone checked out your product video, browsed your pricing page or stayed on your site longer than most people do. All good signs, but… Then they left. What now? That gap between interest and commitment is where your warm leads hang around. Unless you go after them with something that catches their interest, they might […] <p>The post Video Retargeting: Converting Warm Leads in Your PPC Funnel first appeared on PPC Hero.</p>| PPC Hero
The digital marketing landscape is in the midst of a seismic shift, a revolution driven by Google’s aggressive integration of Artificial Intelligence into its core search and advertising products. This isn’t just another algorithm update; it’s a fundamental reimagining of how users find information and how businesses reach them. The introduction and rapid expansion of […] <p>The post The Converged Frontier: How Google AI is Reshaping PPC and SEO first appeared on PPC Hero.</p>| PPC Hero
This is the first in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most| PPC Hero
Despite being a couple of years old, opinion remains divided over the relative merits of Performance Max. Mark Sansum considers the arguments on each side.| PPC Hero
Pay-Per-Click (PPC) advertising provides small businesses a rapid route to search results and social feeds. In contrast to organic marketing, PPC depends on a model in which businesses bid on keywords and pay per click. Micro-enterprises can generate qualified traffic by employing a robust small business PPC strategy that includes precise audience targeting and budgetary […] <p>The post How Small Businesses Can Compete With Big Brands In PPC first appeared on PPC Hero.</p>| PPC Hero
In the ever-evolving world of social media marketing, paid and organic strategies often operate in isolation. But is that separation holding us back? The key to paid social success could be hiding in plain sight – within your organic social content. Bridging the Gap Between Organic and Paid Too often, paid and organic teams work […] <p>The post Is the Secret to Your Paid Social Success Hidden in Your Organic Content? first appeared on PPC Hero.</p>| PPC Hero
Despite the benefits and opportunities it offers, advertisers are still struggling to maximise the benefits of Google Ads Performance Max campaign format.| PPC Hero
Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web| PPC Hero
The isolation of data can limit marketing potential, while integrated data sets can drive informed media planning, creative development, and strategic decisions| PPC Hero
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns.| PPC Hero
Google’s Performance Max (PMax) campaign type is still not as well understood as it needs to be. Here are best practices to boost results with performance max| PPC Hero
As much data as we possess on what ads were successful, we rarely know why. Eye-tracking studies can provide that missing piece of the puzzle.| PPC Hero
Remarketing in Google Ads allows you to re-engage people who have already visited your website by showing them tailored ads as they browse other sites or| PPC Hero
Industry giants have discover their social media advertising dollars aren't delivering the expected value with many potential customers not getting picked up| PPC Hero
