Understanding what AI-powered packaging means is no longer optional for companies in the packaging industry. Artificial intelligence is reshaping packaging design, packaging materials, and even how brands communicate with their customers. While much attention goes to sustainable packaging, machine learning models, and generative AI design tools, the most innovative development today is conversational packaging—the ability […]| Digital Link
Interactive label design is reshaping how brands communicate with customers. Labels are no longer static stickers with basic product details—they have become gateways to digital experiences, tools for personalization, and a canvas for creativity. With the growing use of QR codes and online label makers, the line between packaging and digital engagement is blurring, opening […]| Digital Link
In today’s crowded markets, every pack, label, and container fights for attention on the shelf. Brands not only need eye-catching packaging design, they also need packaging capable of delivering clarity, compliance, and meaningful dialogue. That’s where the concept of conversational packaging comes in. Far from being a futuristic idea, it is already here: packaging that […]| Digital Link
Why AI for regulatory packaging matters now Regulatory compliance in packaging is no longer just a box-ticking exercise. Across industries, from consumer goods to the pharma industry and life sciences, packaging has become the frontline for safety, transparency, and trust. Regulations change constantly, vary across multiple regions, and affect everything from allergen information and sustainability […]| Digital Link
Retail is evolving faster than ever. Shoppers expect instant access to accurate information, personalized offers, and proof of a brand’s values, all at the shelf. At the same time, retailers need packaging that meets new compliance rules, simplifies operations, and creates stronger engagement. That’s where GS1 Digital Link powered 2D barcodes come in. With a […]| Digital Link
A new chapter in packaging and communication The way brands connect with customers is changing. Packaging, once a silent medium, is evolving into a system that can speak, listen, and respond. This is the essence of conversational packaging. Powered by AI for packaging and smart labels, it allows products to become active participants in commerce, […]| Digital Link
AI for packaging: Make your products talk Packaging has just found its voice. With Digital Link’s new AI-powered assistant Cleo, consumers can ask your product questions directly and get instant, accurate answers. From care instructions to ingredient safety, your product becomes a trusted guide in the palm of their hand. Get started now Navigate the […]| Digital Link
Digital Link at Labelexpo Europe 2025 shows how AI-powered smart packaging connects brands and consumers.| GS1 Digital Link
In order to implement the new GS1 digital link standard effectively, ensuring a smooth and successful transition from the old barcodes to the digital link QR codes, a full understanding of all the elements of this groundbreaking technology is necessary. In this chapter, we will provide you with a detailed, step-by-step GS1 digital link technology introduction.| GS1 Digital Link
Explore the power of GS1 digital link resolver for seamless product connectivity. Link to different online resources with a single digital link QR code.| GS1 Digital Link
In today’s interconnected retail, e-commerce, and logistics industries, speed and accuracy in product identification are no longer optional; they are the backbone of success. Whether you’re managing an online store with thousands of SKUs, overseeing inventory for a warehouse, or simply trying to verify if the product you’re about to buy is authentic, one small […]| Digital Link
Discover how September marketing with digital links helps brands drive more traffic, improve user engagement, and increase sales this fall season.| GS1 Digital Link
Discover why GS1 Digital Link testing is vital for packaging and compliance. Ensure QR codes work reliably and build brand trust.| GS1 Digital Link
Learn how to use QR codes on packaging to boost engagement, update content anytime, meet compliance, and connect with consumers directly.| GS1 Digital Link
Learn how Sunrise 2027 marks the transition from barcodes to QRs, enhancing product tracking, consumer engagement, and supply chain efficiency| GS1 Digital Link
Traveling Pendants | GS1 Digital Link
Discover how Traveling Pendants used Digital Link to create scannable, story-driven jewelry. A minimalist QR solution brought wearable storytelling to life.| GS1 Digital Link
GS1 QR codes: Simplify compliance, boost traceability, and engage customers with dynamic, customizable solutions for modern product packaging.| GS1 Digital Link
Learn everything about the EU regulation 2021/2117 and its implications for the definition, description, presentation, and labeling of products.| GS1 Digital Link
In this guide you'll learn about some real-life GS1 digital link examples on how other companies are already implementing their digital links.| GS1 Digital Link
Power up your marketing with Digital Link QR codes on packaging. Drive engagement and simplify compliance with GS1-compliant 2D barcodes.| GS1 Digital Link
What is exactly a GS1 digital link? How does it work? And why should I use it? Is it mandatory? The transition from the old barcodes to digital link QR codes connecting physical products to the web and enabling more efficient product tracking and supply chain management, improved back store operations, and enhanced customer engagement raises a lot of questions. In this detailed guide, you will find all the answers you need.| GS1 Digital Link
Discover how Treat Street uses Digital Link QR codes to connect humor, storytelling, and smart packaging—all from a seasonal box of chocolate.| GS1 Digital Link
The best European Article Number search tool for quick product lookup | GS1 Digital Link
Boost engagement and transparency with smart packaging with next-generation QR codes. Discover how Digital Link makes it easy.| GS1 Digital Link
QR codes on packaging for loyalty help brands drive retention, boost engagement, and deliver rewards—right from the product itself.| GS1 Digital Link
Good Ventures enhances customer engagement with Digital Link, streamlining product info updates and boosting sustainability in beauty packaging.| GS1 Digital Link
Discover GS1 barcode formats like UPC, GS1-128, and Digital Link—and how they support retail, logistics, traceability, and consumer engagement.| GS1 Digital Link
A quick guide to understand the new wine label reform in the EU and comply with the help of digital link QR Codes, getting ready for the Dec. 2023 deadline.| GS1 Digital Link
Everything you need to know about GS1 Digital Link. Learn how to digitize products, boost customer engagement and optimize your supply chain.| GS1 Digital Link
Discover QR code packaging best practices to boost engagement, ensure scannability, and improve user experience across all devices.| GS1 Digital Link
Digital Link honored with GS1 México Award for innovation in 2D barcode technology.| GS1 Digital Link
Discover how GS1 2D barcodes by Digital Link streamline compliance and enhance consumer engagement with scannable, POS-ready QR codes.| GS1 Digital Link
Digital Link at INPAA Baby Safety Week 2025 is revolutionizing baby product safety with GS1 Digital Links and real-time access to safety data.| GS1 Digital Link
Discover key takeaways from GS1 Global Forum 2025, where Digital Link led discussions on 2D barcodes, innovation, and the future of retail and supply chains.| GS1 Digital Link
Explore the future of 2D barcodes with insights from Digital Link’s webinar. Learn how they enhance traceability, compliance, and engagement.| GS1 Digital Link
Get ready for 2026! Discover how new Baby product safety regulations in Australia will soon transform infant product standards and help safeguard families.| GS1 Digital Link
Boost packaging marketing with GS1 Digital Link QR codes, offering instant access to interactive product content and detailed information.| GS1 Digital Link