Assurance Financial Names Scott Alexander as Chief Operating Officer BATON ROUGE, LA | September 3, 2025 Assurance Financial promotes Scott Alexander to COO, bringing 30+ years of lending expertise to lead operations, growth, and client-focused service. EINPresswire.com/ — Assurance Financial, a leading full-service residential mortgage lender, announces the promotion of Scott Alexander to Chief Operating Officer (COO). With […] The post Assurance Financial Names Scott Alexander as Chi...| Assurance Financial
Cregger is widely recognized for his ability to drive purposeful growth, inspire teams, and strengthen organizational cultures. Read more.| Assurance Financial
Assurance Financial Ranks in Top for Customer Satisfaction in 2024 by Experience.com.| Assurance Financial
Congrats to Kenny Hodges, Founder/CEO, on being named to Baton Rouge Business Report’s 2025 Capital Region 500 — a prestigious list recognizing influential leaders.| Assurance Financial
Jim Clapp, Chief Lending Officer at Assurance Financial, was recently quoted in National Mortgage News discussing the challenges of mortgage recruiting and the importance of ethical hiring practices. As mortgage recruiters ramp up efforts, many loan officers are tuning them out. Clapp believes the most effective way to recruit talent is through authenticity and long-term […] The post Assurance Financial’s Chief Lending Officer on Ethical Mortgage Recruiting appeared first on Assurance Fin...| Assurance Financial
Assurance Financial made the National Mortgage News list of the Best Mortgage Companies to Work For 2025! We value our workplace culture, and it shows. “While the mortgage industry is known for its customer service focus, prioritizing a seamless borrower experience, those considered for this year’s Best Mortgage Companies to Work For have also focused on […] The post Best Mortgage Companies to Work For 2025 appeared first on Assurance Financial.| Assurance Financial
Assurance Financial’s Director of Marketing, Lindsi Flynn, shared her insights in National Mortgage News regarding the potential TikTok ban. “The ones that do [use social media], that’s their main referral source,” Flynn said, highlighting TikTok’s ability to amplify brand awareness. She continued, “I believe TikTok is a special place because the algorithm puts you in […] The post Assurance Financial Discusses TikTok Ban and Its Impact on the Mortgage Industry appeared first on ...| Assurance Financial
Merrell Johnson, a trusted Assurance Financial Loan Officer in Columbia, SC, recently appeared on Soda City Live to offer essential advice for first-time homebuyers in 2025. In his segment, Merrell shared five practical tips to help buyers confidently navigate the homebuying process: Check Your Credit – Understand your score and its impact on loan options. […] The post Columbia Loan Officer Merrell Johnson Shares First-Time Homebuyer Tips appeared first on Assurance Financial.| Assurance Financial
For Assurance Financial, a Baton Rouge-based mortgage lender, success comes from strategic technology use. Marketing Director Lindsi Flynn shared how the company leverages Total Expert’s CRM and marketing automation to enhance customer engagement. “Total Expert has become essential for us,” Flynn explained. “It allows our loan officers to centralize client data, personalize outreach, and follow […] The post How Assurance Financial Leverages Total Expert for Strategic Growth appeared...| Assurance Financial
