Why iconic handbag brand Coach is built to weather increased tariffs| amandanat.substack.com
What I wish more brands understood about AI adoption| amandanat.substack.com
Why great marketing feels obvious in hindsight — and how to spot it in the wild.| The Menu
Lesson 5: Stay scrappy (even when things are good)| amandanat.substack.com
Lesson 4: Turning a test win into real growth| amandanat.substack.com
Lesson 3: Measure your experiment without spiraling into metrics hell.| amandanat.substack.com
A case study in positioning, clarity, and what happens when you skip the hype and build something people actually want.| The Menu
Lesson 2: Don't turn your small experiment into a giant project.| amandanat.substack.com
Small experiments, big questions: What will give us the most LIFT?| amandanat.substack.com
Big marketing swings aren't dead. But they are harder to justify.| The Menu
Lately, several friends have reached out to me for job seeking help.| The Menu
And two other out-of-place short essays about self-love. (Oh, and marketing stuff.)| The Menu
Are there really only two paths for full-time employees?| The Menu
For paid subscribers only...| The Menu
