AI Integration - Trust Insights Marketing Analytics Consulting
CEO of Trust Insights goes over how to properly apply AI integration into your business, avoiding common pitfalls.| Trust Insights Marketing Analytics Consulting
CEO of Trust Insights goes over how to properly apply AI integration into your business, avoiding common pitfalls.| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to write a book with generative AI by leveraging existing [...]Read More... from So What? How to Write a Book with Generative AI| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: Organizational Assessments, 2025 Hiring Demand by Industry (2025-08-27) :: View in browser 👉 Pre-register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. [...]Read More... from INBOX INSIGHTS, August 27, 2025: Organizational Assessments, 2025 Hiring Demand by Industry| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why enterprise generative AI projects often fail to reach production. You’ll learn why a high percentage of enterprise generative AI projects reportedly fail to make it out of pilot, uncovering the real reasons beyond just the technology. You’ll discover how crucial [...]Read More... from In-Ear Insights: Why Enterprise Generative AI Projects Fail| Trust Insights Marketing Analytics Consulting
This data was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway In this week’s Data Diaries, let’s dig into something that largely missed all the headlines a month ago: Google Tag Gateway. Never heard of it? In all the deafening shouting about AI, [...]Read More... from Google Tag Gateway| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to identify and mitigate AI bias in large language [...]Read More... from So What? AI Bias Benchmark Testing| Trust Insights Marketing Analytics Consulting
This post was originally featured in the July 23rd, 2025 newsletter: INBOX INSIGHTS, July 23, 2025: Using AI for KPIs, Which AI Models to Use Part 2 Using AI for KPIs A reader recently asked us: “How might you use AI in the process of evaluating KPI performance and next actions?” This is exactly the [...]Read More... from Using AI for KPIs| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: Common Leadership Mistakes, AI Beauty Standards (2025-08-20) :: View in browser 👉 Pre-register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 A Common Leadership Mistake Earlier this year, I watched a CEO confidently tell the company at the all-hands meeting that their AI [...]Read More... from INBOX INSIGHTS, August 20, 2025: Common Leadership Mistakes, AI Beauty Standards| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI data privacy and how AI companies use your data, especially with free versions. You will learn how to approach terms of service agreements. You will understand the real risks to your privacy when inputting sensitive information. You will discover how [...]Read More... from In-Ear Insights: Reviewing AI Data Privacy Basics| Trust Insights Marketing Analytics Consulting
This data was originally featured in the July 23rd, 2025 newsletter found here: INBOX INSIGHTS, July 23, 2025: Using AI for KPIs, Which AI Models to Use Part 2 In this week’s Data Diaries, let’s continue on with our recommended basic AI tech stack. There are a lot of tools to choose from, and a [...]Read More... from Which AI Models To Use Part 2| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about prompt engineering basics and how to improve your AI interactions. [...]Read More... from So What? Revisiting Prompt Engineering Basics| Trust Insights Marketing Analytics Consulting
This blog was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use AI Beefs: What’s Really Grinding Our Gears So there I was last week, sitting at my desk working on slides for our AI Kit course, and I thought, “You know [...]Read More... from AI Beefs| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: Why Soft Skills Aren’t Soft, AI and Jobs (2025-08-13) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why “Soft Skills” Aren’t Soft Here’s a story that perfectly illustrates a much bigger problem we need to talk about. [...]Read More... from INBOX INSIGHTS, August 13, 2025: Why Soft Skills Aren’t Soft, AI and Jobs| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle an issue of bias in generative AI, including identifying it, coming up with strategies to mitigate it, and proactively guarding against it. See a real-world example of how generative AI completely cut Katie out of an episode summary of the podcast [...]Read More... from In-Ear Insights: How to Identify and Mitigate Bias in AI| Trust Insights Marketing Analytics Consulting
This data was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use In this week’s Data Diaries, let’s do some level setting. At a recent event, an attendee commented: “Isn’t ChatGPT 4o newer than the 3o mentioned here?” This comment (which is [...]Read More... from Which AI Models to Use| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about project management and the software development lifecycle, with a [...]Read More... from So What? A live recording of Marketing Over Coffee| Trust Insights Marketing Analytics Consulting
This blog post was originally featured in the July 9th, 2025 newsletter found here: INBOX INSIGHTS, July 9, 2025: Is AI Use Cheating, Context Engineering 👉 Download our new, free AI-Ready Marketing Strategy Kit! Is AI Use Cheating When We Use Generative AI? Last month, I was deep in the weeds developing our AI-Ready Marketing [...]Read More... from Is AI Use Cheating?| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: T-Shaped Marketers, Dataset Validation (2025-08-06) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Being a T-Shaped Person Matters More Than Ever Last week marked exactly 10 years since I started working with Chris. Ten years. Yikes, [...]Read More... from INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how the nonstop AI hype has buried crucial marketing updates and what you can do about it. You’ll learn why even Google quietly launched a powerful free tool that almost no one noticed. You’ll discover how much of your analytics data [...]Read More... from In-Ear Insights: AI News is Drowning Out Important Other News| Trust Insights Marketing Analytics Consulting
This data was originally featured in the July 9th, 2025 newsletter found here: INBOX INSIGHTS, July 9, 2025: Is AI Use Cheating, Context Engineering In this week’s Data Diaries, let’s break down a new AI term that you’ve probably seen the nerds talking about if you hang out in the various AI-forward chats: context engineering. [...]Read More... from Context Engineering| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn to revamp case studies with the power of generative AI. You discover [...]Read More... from So What? Summer Makeover Series: Using Generative AI to revamp case studies| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: AI Integration, Google Tag Gateway (2025-07-30) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring [...]Read More... from INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the pitfalls and best practices of “vibe coding” with generative AI. You will discover why merely letting AI write code creates significant risks. You will learn essential strategies for defining robust requirements and implementing critical testing. You will understand how to [...]Read More... from In-Ear Insights: Everything Wrong with Vibe Coding and How to Fix It| Trust Insights Marketing Analytics Consulting
This data was originally featured in the June 25th, 2025 newsletter featured here: INBOX INSIGHTS, June 25, 2025: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math In this week’s Data Diaries, let’s explain some math – in particular, why generative AI tools like ChatGPT struggle with math. At its heart, math – [...]Read More... from Why AI Can’t Do Math| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to effectively align your services on your website with what your [...]Read More... from So What? Summer Makeover Series: Using Generative AI to Align Your Services| Trust Insights Marketing Analytics Consulting
This post was originally featured in the June 18th newsletter found here: INBOX INSIGHTS, June 18, 2025: When AI-First Goes Wrong Part 4, Helping AI Read Text with Markdown How to Build AI Partnerships That Actually Work: Your Implementation Roadmap If you missed our analysis in Parts 1-3, catch up here. This week: your step-by-step roadmap [...]Read More... from When AI-First Goes Wrong Part 4| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: Using AI for KPIs, Which AI Models to Use Part 2 (2025-07-23) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Using AI for KPIs A reader recently asked us: “How might you use AI in the process [...]Read More... from INBOX INSIGHTS, July 23, 2025: Using AI for KPIs, Which AI Models to Use Part 2| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize martech ROI from your existing technology using AI-powered “manuals on demand.” You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You [...]Read More... from In-Ear Insights: How to Improve Martech ROI with Generative AI| Trust Insights Marketing Analytics Consulting
This data was originally featured in the June 18th, 2025 newsletter found here: INBOX INSIGHTS, June 18, 2025: When AI-First Goes Wrong Part 4, Helping AI Read Text with Markdown In this week’s Data Diaries, let’s talk about another AI data format. Previously, we talked about how to convert CSV files (tables) into JSON (written [...]Read More... from AI Data Format: Helping AI Read Text with Markdown| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to leverage Generative AI for web design to rapidly improve [...]Read More... from So What? Summer Makeover Series: Generative AI for Web Design| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: AI Beefs, Which AI Models to Use (2025-07-16) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 AI Beefs: What’s Really Grinding Our Gears So there I was last week, sitting at my desk working on slides for [...]Read More... from INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss critical questions about integrating AI into marketing. You will learn how to prepare your data for AI to avoid costly errors. You will discover strategies to communicate the strategic importance of AI to your executive team. You will understand which AI [...]Read More... from In-Ear Insights: Generative AI Strategy and Integration Mail Bag| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we show you how to use generative AI for video creation. You’ll learn a step-by-step process to take your video [...]Read More... from So What? Using Generative AI for Video Creation| Trust Insights Marketing Analytics Consulting
This post was originally featured in the June 11th, 2025 newsletter found here: INBOX INSIGHTS, June 11, 2025: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI When AI-First Goes Spectacularly Wrong – Part 3 If you missed Part 2 on why smart companies keep making the same AI mistakes, you can find [...]Read More... from When AI-First Goes Wrong Part 3| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: Is AI Use Cheating, Context Engineering (2025-07-09) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Are We Cheating When We Use Generative AI? Last month, I was deep in the weeds developing our AI-Ready Marketing Strategy Kit [...]Read More... from INBOX INSIGHTS, July 9, 2025: Is AI Use Cheating, Context Engineering| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving perception and powerful benefits of using generative AI in your content creation. How should we think about AI in content marketing? You’ll discover why embracing generative AI is not cheating, but a strategic way to elevate your content. You’ll [...]Read More... from In-Ear Insights: Artisanal vs AI in Content Marketing| Trust Insights Marketing Analytics Consulting
This data was originally featured in the June 11th, 2025 newsletter found here: INBOX INSIGHTS, June 11, 2025: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI In this week’s Data Diaries, let’s go behind the scenes on one part of our AI-Ready Marketing Strategy Kit: the audiobook version. We generated it with [...]Read More... from Speakability and Text to Speech AI| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: Wishing You a Happy and Safe Fourth (2025-07-02) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Keep it Simple, Keep it Fun: Your Last-Minute Guide to a Flawless 4th of July BBQ No hard sell this week. [...]Read More... from INBOX INSIGHTS, July 2, 2025: Wishing You a Happy and Safe Fourth| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to create valuable podcast bonus content to monetize your show and [...]Read More... from So What? Summer Makeover Series: Podcast Bonus Content| Trust Insights Marketing Analytics Consulting
This post was originally featured in the June 4th, 2024 newsletter found here: INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages When AI-First Goes Spectacularly Wrong – Part 2 If you missed Part 1 on Duolingo’s communication disaster, you can find it here. This week: why this pattern keeps repeating [...]Read More... from When AI-First Goes Wrong Part 2| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to break free from the AI sophomore slump. You’ll learn why many companies stall after early AI wins. You’ll discover practical ways to evolve your AI use from simple experimentation to robust solutions. You’ll understand how to apply strategic frameworks [...]Read More... from In-Ear Insights: The Generative AI Sophomore Slump, Part 2| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math (2025-06-25) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Organizational Behaviors That Separate AI Success Stories from AI Disasters If you’re just joining us, catch [...]Read More... from INBOX INSIGHTS, June 25, 2025: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math| Trust Insights Marketing Analytics Consulting
This data was originally featured in the June 4th, 2025 newsletter found here: INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages In this week’s Data Diaries, let’s talk about a specific format problem with generative AI and data. Changing data languages. The most common form of generative AI is [...]Read More... from Changing Data Languages| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to approach podcast transcription automation to save time and reclaim your [...]Read More... from So What? Summer Makeover Series: Podcast Transcription Automation| Trust Insights Marketing Analytics Consulting
This post was originally featured in the May 28th, 2025 newsletter found here: INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data When AI-First Goes Spectacularly Wrong: Part 1 Last week, we talked about why leading with fear doesn’t make you a leader. If you missed that issue, you can [...]Read More... from When AI-First Goes Wrong| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: When AI-First Goes Wrong Part 4, Helping AI Read Text with Markdown (2025-06-18) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 How to Build AI Partnerships That Actually Work: Your Implementation Roadmap If you missed our analysis [...]Read More... from INBOX INSIGHTS, June 18, 2025: When AI-First Goes Wrong Part 4, Helping AI Read Text with Markdown| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the generative AI sophomore slump. You will discover why so many businesses are stuck at the same level of AI adoption they were two years ago. You will learn how anchoring to initial perceptions and a lack of awareness about current [...]Read More... from In-Ear Insights: The Generative AI Sophomore Slump, Part 1| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn to master the generative AI transmedia framework for smarter content creation. See [...]Read More... from So What? The generative AI transmedia framework| Trust Insights Marketing Analytics Consulting
This post was originally featured in the May 21, 2025 newsletter found here: INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators Leading With Fear Is Not Leadership I posted about this on LinkedIn this week, but it is worth repeating and expanding upon. You can read the post here Leaders, Do Better. If your goal is [...]Read More... from Fear-Based Management Failures| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI (2025-06-11) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong – Part 3 If you missed Part 2 on why smart [...]Read More... from INBOX INSIGHTS, June 11, 2025: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the Apple AI paper and critical lessons for effective prompting, plus a deep dive into reasoning models. You’ll learn what reasoning models are and why they sometimes struggle with complex tasks, especially when dealing with contradictory information. You’ll discover crucial insights [...]Read More... from In-Ear Insights: How Generative AI Reasoning Models Work| Trust Insights Marketing Analytics Consulting
This data was originally featured in the May 21st, 2025 newsletter found here: INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators In this week’s Data Diaries, let’s pick up where we left off two weeks ago with a look at leading economic indicators. There are two kinds of economic indicators, leading and lagging. Lagging indicators tell [...]Read More... from Economic Indicators| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI as your sales copilot to boost [...]Read More... from So What? How To Use AI as a Sales Copilot| Trust Insights Marketing Analytics Consulting
This post was originally featured in the May 14th, 2025 newsletter found here: INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI Strengthening Your Foundation I was taking a strength class over the weekend where the instructor kept emphasizing one key point: your foundation is always supporting you. For example, even when you [...]Read More... from Strengthening Your Foundation| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and [...]Read More... from In-Ear Insights: The AI-Ready Marketing Strategy Kit| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: When AI-First Goes Wrong Part 2, Changing Data Languages (2025-06-04) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong – Part 2 If you missed Part 1 on Duolingo’s communication disaster, you can [...]Read More... from INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages| Trust Insights Marketing Analytics Consulting
This data was originally featured in the May 14th, 2025 newsletter found here: INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI In this week’s Data Diaries, let’s talk about AI ethics. I was teaching at Harvard Business School last week, and one of the students in my guest lecture asked what I [...]Read More... from Ethics in AI| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to build a robust sales [...]Read More... from So What? How To Use Generative AI To Build A Sales Playbook| Trust Insights Marketing Analytics Consulting
This post was originally featured in the May 7th, 2025 newsletter found here: INBOX INSIGHTS, May 7, 2025: AI Integration Strategy Part 5, Sustainability in AI Approaching AI Integration Strategically – Part 5: Now What? Putting It All Together A marketing director once told me she’d spent over $50,000 on AI tools but was “still [...]Read More... from AI Integration Strategy Part 5| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: When AI-First Goes Wrong, Using AI on Your Dark Data (2025-05-28) :: View in browser 👉 Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong: Part 1 Last week, we talked [...]Read More... from INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the [...]Read More... from In-Ear Insights: Should You Hire An AI Expert?| Trust Insights Marketing Analytics Consulting
This data was originally featured in the May 7th, 2025 newsletter found here: INBOX INSIGHTS, May 7, 2025: AI Integration Strategy Part 5, Sustainability in AI In this week’s Data Diaries, let’s talk about sustainability. One of the questions that keeps coming up over and over again at events like the two-day workshop I just [...]Read More... from Sustainability in AI| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about generative AI lead scoring and how to get started. [...]Read More... from So What? How To Get Started With Generative AI Lead Scoring| Trust Insights Marketing Analytics Consulting
This post was originally featured in the April 30th, 2025 newsletter found here: INBOX INSIGHTS, April 30, 2025: AI Integration Strategy Part 4, Marketing Job Market Demand Approaching AI Integration Strategically – Part 4: Measurement Framework In Part 1 of this series, we talked about the STEM framework where the “M” stands for Measurement. In [...]Read More... from AI Integration Strategy Part 4| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21) :: View in browser 👉 Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Leading With Fear Is Not Leadership I posted about this on LinkedIn this week, but it [...]Read More... from INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21)| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss troubling new trends in leadership and how you can navigate an increasingly demanding work environment. You’ll learn to identify the difference between tough business decisions and terrible leadership tactics. You’ll discover practical strategies to document issues and set healthy boundaries with [...]Read More... from In-Ear Insights: Navigating Terrible Leadership and the AI Career Threat| Trust Insights Marketing Analytics Consulting
This data was originally featured in the April 30th, 2025 Newsletter found here: INBOX INSIGHTS, April 30, 2025: AI Integration Strategy Part 4, Marketing Job Market Demand In this week’s Data Diaries, let’s take a look at the hiring demand for marketers and other industries, part of our regular check-in to see how things are [...]Read More... from Marketing Job Market Demand| Trust Insights Marketing Analytics Consulting
This post was originally featured in the April 23rd, 2025 Newsletter found here: INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy Approaching AI Integration Strategically – Part 3: Implementation I once sat through a painful meeting where an executive asked for a status update on a new tech implementation. When [...]Read More... from AI Integration Strategy Part 3| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: Strengthening Your Foundation, Ethics in AI (2025-05-14) :: View in browser 👉 Check out our new free, automated AI newsletter of weekly AI news you should care about! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Strengthening Your Foundation I was taking a strength class over the weekend where the [...]Read More... from INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial difference between ‘no code AI solutions’ and ‘no work’ when using AI tools. You’ll grasp why seeking easy no-code solutions often leads to mediocre AI outcomes. You’ll learn the vital role critical thinking plays in getting powerful results from [...]Read More... from In-Ear Insights: No Code AI Solutions Doesn’t Mean No Work| Trust Insights Marketing Analytics Consulting
This data was originally featured in the April 26th, 2025 newsletter found here: INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy In this week’s Data Diaries, let’s talk about AI data privacy. I recently had the opportunity to speak at the Trace One User Conference in Miami, and one of [...]Read More... from AI Data Privacy| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI for voice generation. You’ll discover [...]Read More... from So What? Using Generative AI for Voice Generation| Trust Insights Marketing Analytics Consulting
This post was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI Approaching AI Integration Strategically – Part 2: The 5P Framework Last week, I found myself in a meeting where an executive announced they had purchased an enterprise AI [...]Read More... from AI Integration Strategy Part 2| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: AI Integration Strategy Part 5, Sustainability in AI (2025-05-07) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here as an MP3. Approaching AI Integration Strategically – Part 5: Now What? Putting It All Together A marketing [...]Read More... from INBOX INSIGHTS, May 7, 2025: AI Integration Strategy Part 5, Sustainability in AI| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss codependency on generative AI and the growing risks of over-relying on generative AI tools like ChatGPT. You’ll discover the hidden dangers when asking AI for advice, especially concerning health, finance, or legal matters. You’ll learn why AI’s helpful answers aren’t always [...]Read More... from In-Ear Insights: Codependency on Generative AI & ChatGPT| Trust Insights Marketing Analytics Consulting
This data was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI This week, let’s talk survivorship bias. This is a phenomenon in statistics that has broad applications outside of stats. In a nutshell, survivorship bias is when your data [...]Read More... from Survivorship Bias in AI| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the current state of AI image generation. You’ll discover [...]Read More... from So What? Current Status of AI Image Generation| Trust Insights Marketing Analytics Consulting
This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk my 125 lb [...]Read More... from AI Integration Strategy Part 1| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: AI Integration Strategy Part 4, Marketing Job Market Demand (2025-04-30) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here as an MP3. Approaching AI Integration Strategically – Part 4: Measurement Framework In Part 1 of [...]Read More... from INBOX INSIGHTS, April 30, 2025: AI Integration Strategy Part 4, Marketing Job Market Demand| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance [...]Read More... from In-Ear Insights: Generative AI Transformation vs. Optimization| Trust Insights Marketing Analytics Consulting
This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks This week, let’s revisit prompting frameworks. A long time ago in AI years, Trust Insights created the RACE framework for AI prompting: Role: tell the model who it is Action: [...]Read More... from AI Prompting Frameworks| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn about getting started with AI automation using the no-code platform, N8N. You’ll discover how to [...]Read More... from So What? Getting Started With n8n AI Automation| Trust Insights Marketing Analytics Consulting
This content was originally featured in the April 2nd, 2025 newsletter found here: INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs. Capability 👉 Check out our new course, Generative AI Use Cases for Marketers! Watch This Newsletter 📺 Click/tap to see the video on YouTube Why Failing Up is a Business Liability in [...]Read More... from Failing Up| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: AI Integration Strategy Part 3, AI Data Privacy (2025-04-23) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here on Substack. Approaching AI Integration Strategically – Part 3: Implementation I once sat through a painful meeting where [...]Read More... from INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and [...]Read More... from In-Ear Insights: The Problem with Buyer Personas| Trust Insights Marketing Analytics Consulting
This data was originally featured in the April 2nd, 2025 newsletter found here: INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs. Capability In this week’s Data Diaries, let’s talk about AI tool choice and software. One of the most common questions I’m asked at literally every event is what AI software an organization [...]Read More... from AI Stability vs. Capability| Trust Insights Marketing Analytics Consulting
This content was originally featured in the March 26th, 2025 newsletter found here: INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation Change Management: Navigating SEO for AI I’ve been thinking a lot about the shift happening in SEO lately. We’re no longer just optimizing for Google’s algorithms and human readers [...]Read More... from Change Management in AI and SEO| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous [...]Read More... from In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: AI Integration Strategy Part 2, Survivorship Bias in AI (2025-04-16) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here. Approaching AI Integration Strategically – Part 2: The 5P Framework Last week, I found myself in a [...]Read More... from INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI| Trust Insights Marketing Analytics Consulting
This data was originally featured in the March 26th, 2025 newsletter found here: INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation In this week’s Data Diaries, let’s talk about language and content translation. Last week on the livestream, we shared the idea of doing translation, converting your content into other [...]Read More... from Content Translation| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about retrieval augmented generation (RAG) and how it helps you [...]Read More... from So What? Use cases for Retrieval Augmented Generation| Trust Insights Marketing Analytics Consulting
This content was originally featured in the March 19th, 2025 newsletter found here: INBOX INSIGHTS, March 19, 2025: Data Governance, Managing AI News Data Governance: The Step You Can’t Skip Picture this: Your demand gen team had just finished designing what you thought was the perfect ABM campaign. You’ve spent weeks aligning with sales on [...]Read More... from Data Governance| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: AI Integration Strategy Part 1, AI Prompting Frameworks (2025-04-09) :: View in browser 👉 Pre-order our new course, Generative AI Use Cases for Marketers! Watch This Newsletter Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk [...]Read More... from INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Retrieval Augmented Generation (RAG). You’ll learn what RAG is and how it can significantly improve the accuracy and relevance of AI responses by using your own data. You’ll understand the crucial differences between RAG and typical search engines or generative AI [...]Read More... from In-Ear Insights: What is Retrieval Augmented Generation (RAG)?| Trust Insights Marketing Analytics Consulting
This data was originally featured in the March 19th, 2025 newsletter found here: INBOX INSIGHTS, March 19, 2025: Data Governance, Managing AI News In this week’s Data Diaries, let’s talk about evaluating AI news. There’s a very nearly literal firehose of AI news spewing information at you every day. Since we last spoke a week [...]Read More... from Managing AI News| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about vibe marketing and what it really means. You’ll discover why the [...]Read More... from So What? What is Vibe Marketing?| Trust Insights Marketing Analytics Consulting
This content was originally featured in the March 12th, 2025 newsletter found here:INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking The Foundation Still Matters I was sitting in a lecture hall at Worcester Polytechnic Institute (WPI) last week, speaking to a room of bright students through the Women in Data Science (WIDS) [...]Read More... from Foundations in AI| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: Failing Up, AI Stability vs. Capability (2025-04-02) :: View in browser 👉 Pre-order our new course, Generative AI Use Cases for Marketers! Watch This Newsletter 📺 Click/tap to see the video on YouTube Why Failing Up is a Business Liability in the AI Era We’ve all been there. You’re sitting in yet another meeting [...]Read More... from INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs. Capability| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the ethics of AI and ethical dilemmas surrounding digital twins and AI clones. You’ll discover the crucial ethical questions surrounding digital twins and AI clones in today’s rapidly evolving digital world. You’ll learn why getting consent is not just good manners [...]Read More... from In-Ear Insights: Ethics of AI Digital Clones and Digital Twins| Trust Insights Marketing Analytics Consulting
Struggling with your marketing data and analytics? Google Analytics a mystery? Social media ROI unknown? Trust Insights helps marketers do more with data.| Trust Insights Marketing Analytics Consulting
