How we use Reverse ETL We use reverse ETL here at Reforge for a bunch of different use cases. They are: Examples We use Segment and Personas features to send data to our email system, Iterable. There are cool features in Personas that allow you to use a GUI to define things like: They also […]| Dan Wolchonok
We switched from a postgres data warehouse earlier this year to a Snowflake data warehouse. As part of that transition we spoke with sales and learned about what drives your bill on snowflake. It turned out that 15-20% of our bill with snowflake was because of our BI tool, Metabase. That led me to wonder […]| Dan Wolchonok
The Reforge data team doesn’t require anyone to “carry a pager” and be available during certain periods to respond to issues at any time of day or night. That said, we do have a rotating responsibility for responding to slack forums and looking at alerts from our data observability tool, Metaplane. One of the issues […]| Dan Wolchonok
It is an exciting time to be joining the data team at Reforge. In the past 16 months, we created the data team and scaled it to 8 people. On the team today, there are five analysts, a data engineer, an analytics manager, and me (I’m the Head of Data at Reforge). We’ve been busy […]| Dan Wolchonok
We are hiring for three analysts on the Data Team at Reforge. We’re looking for a Product Analyst, a Senior Product Analyst, and a Senior Marketing Analyst. It’s a very exciting time for Reforge and for the Data Team. Helping People do the Best Work of Their Careers Reforge is an amazing opportunity to work […]| Dan Wolchonok
I’ve written about how we use Metabase at Reforge, and how I’m a big fan. It has allowed us to make data accessible to anyone in the organization, whether it’s for a deep analysis or for a quick status update on an important initiative. We use Segment as one of the key pieces of data […]| Dan Wolchonok
When I joined Reforge a year ago, I found that we were querying our databases manually to do routine analysis. If we wanted to update the team on the number of people who had applied or paid for our programs, we’d run a query against the database and then put the results in a spreadsheet. […]| Dan Wolchonok
I have used and love behavioral analytics tools like Amplitude, Mixpanel, Heap, and Pendo. They’re life-savers if you’re a product manager, marketer, designer, analyst, or engineer focused on improving the product experience. If I was dropped into any company’s product management team, it would be one of my initial asks: point me to your data […]| Dan Wolchonok
If you read about the strategy of successful tech companies today, it’s all about having “obsessive customer focus” (Jeff Bezos’ 2016 Amazon annual shareholder letter). You’ll hear that “whoever ge…| Dan Wolchonok
I am the head of data at Reforge (we’re hiring!) and data is critical to our success. We use it to track our business, individual teams leverage it in their work, and we believe in empowering…| Dan Wolchonok