Brand journalism might seem the same as content marketing, but there are key differences. Public relations pitches and promotes. Marketing drives leads and sells. Brand journalism offers a third way, by showcasing your expertise (the brand part) with compelling storytelling techniques (the journalism part). For communicators, brand journalism is a lot more fun than churning...| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Changes in the news media require a shift away from public relations and toward a new way to reach your audiences.| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Companies increasingly turn to brand journalism as news outlets continue to struggle with declining revenue| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Memos and slogans don’t change corporate culture at the telecom or anywhere else The post Somebody Should Tell John Stankey: Stop Talking About AT&T’s Culture appeared first on Ragan Consulting | Internal and Corporate Communications | Audits and Training.| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Consumers have dinged the retailer for its pullback on DEI. Their expectations are different for Target than other companies. The post Target Gets a New CEO as Opinions on Corporate Activism Shift appeared first on Ragan Consulting | Internal and Corporate Communications | Audits and Training.| Ragan Consulting | Internal and Corporate Communications | Audits and Training
If there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that too| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Celebrities always draw a crowd, but it’s a rare crisis that can be handled with humor The post Why the Gwyneth Paltrow Gambit Worked for Astronomer — And Won’t Work for You appeared first on Ragan Consulting | Internal and Corporate Communications | Audits and Training.| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Clickbait that withholds facts or provokes emotions has different results on audiences| Ragan Consulting | Internal and Corporate Communications | Audits and Training
A more active role will turn your communications department into a news-breaker.| Ragan Consulting | Internal and Corporate Communications | Audits and Training
You don’t have to remake your newsroom overnight. Start with one story.| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Talking about a story before a word is written saves time and creates better stories.| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Ready to connect with one of our experts? Everything we do is tailor-made, so we believe everything should start with a conversation. To make that happen, fill out the form, schedule a meeting, email us, or even pick up the phone can call us–gasp! What we do Use a clear and attention-grabbing short paragraph to engage your audience and draw them...| Ragan Consulting | Internal and Corporate Communications | Audits and Training
We Build Better Communicators Assessments, Consulting and Training We Build Better Communicators Assessments, Consulting and Training Newsroom The latest news, views and insights from RCG. Why work with us? Our values. When’s the last time you did a communications audit? Ragan Consulting Group co-founder and managing partner Jim Ylisela has some thoughts about why you’re...| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Communicators, think twice before copying journalism’s latest trend The post Should You Use Bullet-Point Story Summaries? And How? appeared first on Ragan Consulting Group | Internal and Corporate Communications | Audits and Training.| Ragan Consulting Group | Internal and Corporate Communications | Audits and T...
Leave the press releases behind and engage your audiences with news, visuals and commentary| Ragan Consulting Group | Internal and Corporate Communications | Audits and T...
We have six tips to make the creative process a little more enjoyable The post How to Make Writing More Fun appeared first on Ragan Consulting Group | Internal and Corporate Communications | Audits and Training.| Ragan Consulting Group | Internal and Corporate Communications | Audits and T...
Take our challenge on these eight “truths” about connecting with employees The post Quiz: How Much Do You Know About Internal Communications? appeared first on Ragan Consulting Group | Internal and Corporate Communications | Audits and Training.| Ragan Consulting Group | Internal and Corporate Communications | Audits and T...
Strong reporting and creative storytelling attract everyone ― especially the news media| Ragan Consulting Group | Internal and Corporate Communications | Audits and T...
A special feature section filled with made-up content offers lessons for all companies on how not to become a symbol of technology gone awry| Ragan Consulting Group | Internal and Corporate Communications | Audits and T...
Managers are crucial to employee engagement and retention, but too many obstacles can get in their way.| Ragan Consulting Group | Internal and Corporate Communications | Audits and T...
Amplify your culture with real exchanges, delivered in a personal way| Ragan Consulting Group | Internal and Corporate Communications | Audits and T...
Amid the outpouring of solutions to boost employee retention, one way is often forgotten| Ragan Consulting Group | Internal and Corporate Communications | Audits and T...
I recently wrote about Steve Wyett, the chief investment strategist at Tulsa-based BOK Financial. Steve is an example, all too rare, of leaders communicating clear and engaging messages to their audiences on sometimes complicated topics.| Corporate Communications Consultants | Internal Comms | Public Affairs | Raga...
Brand journalists get out of the office to report, produce song parodies and give voice to their experts| Ragan Consulting | Internal and Corporate Communications | Audits and Training
6 tips on how to make communication team meetings turn out more compelling copy| Ragan Consulting | Internal and Corporate Communications | Audits and Training
Given the sociopolitical rollercoaster we’re all riding, bringing calm to and maintaining integrity within your workplace culture is challenging and important.| Ragan Consulting | Internal and Corporate Communications | Audits and Training
