The Well-Fed Craft - The Well-Fed Writer| The Well-Fed Writer
Veteran writer, Paula Hendrickson, offers freelance commercial writers tips on interviewing high-profile executives.| The Well-Fed Writer
When preparing to market a new book, it’s important to create a marketing plan to guide your promotional work and help you reach the right readers and buyers. If you aren’t sure what that plan should include, you can start with this book marketing plan outline to point you in the right direction. This outline ... Read more The post Book Marketing Plan Outline for Indie Authors, by Jennifer Mattern, appeared first on The Well-Fed Writer.| The Well-Fed Writer
Imagine finishing a web copywriting project, getting approval from your client, getting paid, and feeling the satisfaction that comes with that. Now imagine that client comes back weeks later asking for additional edits on that approved copy, all because their spouse, friend, or nephew read it and thought it could be spruced up. Scratch that. ... Read more The post Client Posses and Perpetual Edits: When It’s Time to Say “No More”, by Jennifer Mattern, appeared first on The Well-Fed Wri...| The Well-Fed Writer
Are you earning as much as you want to from your indie published books? Many authors aren’t happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book’s ... Read more The post Use Ancillary Products to Promote Your Book (and Earn More Money), by Jennifer Mattern, appeared first on The Well-Fed Writer.| The Well-Fed Writer
Things are changing at the Well-Fed Writer, but hopefully in good ways. The blog is back. The newsletter will continue. There’s a new LinkedIn profile to feature older and new shorter content. The books aren’t going anywhere (and will have new editions down the line). For the most part, what you love about the Well-Fed ... Read more The post The Next Chapter: What’s Changed & What to Expect, by Jennifer Mattern, appeared first on The Well-Fed Writer.| The Well-Fed Writer
Peter Bowerman is retiring. I’ve known this for a while, but some days it’s still tough to wrap my head around. Peter has been a constant in my freelance career–serving as inspiration, being a positive influence, and offering a friendly and supportive ear. I have copies of every version of The Well-Fed Writer. We’ve repeatedly ... Read more The post A Well-Fed Retirement: Celebrating Peter Bowerman’s Impact on Freelance Writers, by Jennifer Mattern, appeared first on The Well-Fed Wr...| The Well-Fed Writer
As the old saying reminds, “Everything has a season…” My season as a commercial writer and author of books on the subject is coming to a close. For the past year or so I’ve been pretty much retired. Yes, I’ve still published the E-PUB, and done a little coaching, but it’s been a while since I’ve ... Read more The post Big Changes Coming: Retirement Means Passing the Baton, by Peter Bowerman, appeared first on The Well-Fed Writer.| The Well-Fed Writer
I’ve been working with a financial planner for close to 20 years now, and it’s one of the best decisions I ever made. I’ve come to realize how important regular investing is, and not just because it’s a “savings program.” For me, investing has become habit; I consider my monthly investments like any other financial ... Read more The post Well-Fed for Life: How to Invest in (Cash) Cows, by Peter Bowerman, appeared first on The Well-Fed Writer.| The Well-Fed Writer
In addition to being called “freelance commercial writing,” our field is also known simply as “copywriting” (AND commercial copywriting, business copywriting, marketing copywriting, and others). But, if you’re relatively new to the field, and you hear the term “copywriting,” you’ll likely think of direct response copywriting. You know, the “long-letter” variety: 10-15 hype-filled (“Wait, there’s more!”) ... Read more The post Let’s Clarify What we Mean by “Copyw...| The Well-Fed Writer
Whether you’re a new freelance writer or an experienced commercial writing pro, you’re bound to find something helpful in this collection of writers’ resources. From writers’ groups and organizations to resources for work-at-home parents juggling family and a freelance career, these resources can help you learn, grow, and succeed as a freelance commercial writer. General ... Read more The post Writers’ Resources, by Peter Bowerman, appeared first on The Well-Fed Writer.| The Well-Fed Writer