The Consumer Journey Is Being Rewritten by AI
AI has gone from novelty to necessity. Nearly half of Americans use it weekly, with optimists and skeptics splitting on its value.| Catalyst
Horizon Catalyst provides information, ideas, strategic thinking, and thought leadership about media and marketing. Learn more about our initiative.| Catalyst
Live is changing fast. It’s about shaping, sharing, and connecting, not just showing up. Horizon Futures’ final Redefining Live report highlights four shifts brands should watch. The post Redefining Live 3: Key Trends Shaping The Future of Live Experiences appeared first on Catalyst.| Catalyst
In Horizon Futures’ Redefining Live series (part two), live events shift from impulse to value calculation. The post Redefining Live 2: The Shifting Value of “Live” and How Brands are Expected to Show Up appeared first on Catalyst.| Catalyst
Live is evolving. It has become a dynamic, multi-layered experience stretching across platforms, emotions, and phases of participation. It’s not just something you watch; it’s something you remix, react to, and emotionally revisit long after the moment passes. The post Redefining Live 1: Exploring the New Multi-Layered Reality of Real-Time Experiences appeared first on Catalyst.| Catalyst
AI has gone from novelty to necessity. Nearly half of Americans use it weekly, with optimists and skeptics splitting on its value.| Catalyst
Discover how the tariff impact on Canadian shoppers reshapes their support for local brands and influences retail choices.| Catalyst
Tariffs, inflation, and a streaming surge—see what’s driving consumer shifts this spring. The post Consumer Pulse: Navigating Uncertainty in 2025 appeared first on Catalyst.| Catalyst
If you’re not paying attention to microgenres, you’re missing out on the future of content and engagement. The post From Deathstep Jazz to Brooding Vampire Epics, AI is Spawning the Age of Microgenres appeared first on Catalyst.| Catalyst
Alpha-Millennial families are creating a New Media Multiverse blending individual discovery with shared experiences across screens. The post The New Media Multiverse appeared first on Catalyst.| Catalyst
The humanizing of AI tools, growing distrust of American healthcare, increased visibility of women's sports, and more. The post Trendspotting in This Year’s Super Bowl Ads appeared first on Catalyst.| Catalyst
