When Google’s AI Overviews (AIO) appear, even top-ranked content can lose its edge. One recent study found a 34.5% drop in clicks for position-one results when AI-generated summaries were shown above them. That stat captures the quiet panic surrounding AI search engine optimization today. You’re doing all the right things—targeting intent, building E-E-A-T, and climbing […]| Express Writers
Are you seeing less website traffic, but higher conversions? Discover what zero-click search SEO adaptation is and what it means for your business.| Express Writers
Do you want to learn how to write content for Twitter that gets noticed? Learn all of the best tips in this post, as part of our How to Write series!| Express Writers
Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your content’s […] The post How to Promote a Blog Post to Generate Traffic to It appeared first on Express Writers.| Express Writers
You probably know how essential keywords are to your website traffic. Keywords help search engines crawl your website and rank it highly, letting your website appear on the first page for search queries related to your website content. Considering this, it only sounds logical to stuff your content with as many keywords as possible. However, […] The post How Many Keywords Should I Use for SEO Without Being Penalized? appeared first on Express Writers.| Express Writers
Some people think email marketing is outdated. However, today’s trends indicate that it is still one of the most popular and effective digital marketing tools. About 59% of consumers report that email marketing influences their purchasing choices. Additionally, 50% of buyers make a purchase based on a marketing email each month. Each day, people send […] The post 7 Email Marketing Best Practices in 2025 appeared first on Express Writers.| Express Writers
Google — the 800-pound gorilla of the search engine space — loves flexing its might. The giant search engine has been rolling out updates that change online marketing at an unprecedented rate. Worse still, Google has thrown out the old playbook and is hellbent on rewriting the online marketing rules. Besides major algorithm updates such […] The post What Is a Bounce Rate on a Website in 2025 and How to Increase Your Engagement appeared first on Express Writers.| Express Writers
You’ve planned and prepared and put in the work on your unique product. You’re aligned with customer needs. You’re on top of your game. Then… you’re knocked out by a competitor you didn’t even see coming. One of the universal business owner experiences is losing to the competition. Maybe they released a new product before […] The post Competitive Gap Analysis: What Is Your Competition Telling You? appeared first on Express Writers.| Express Writers
If you build it, they will come. This may be true for magical baseball fields in Iowa. But to boost your website’s search engine ranking, you need to do more than just build a site and wait. Search engine ranking, or where your website lands on a search engine results page, is inherently linked to […] The post How to Generate Backlinks That Will Boost Your Website Search Engine Ranking appeared first on Express Writers.| Express Writers
The rise of AI content creation has introduced both opportunities and challenges for writers, marketers, and businesses. On the one hand, AI tools promise efficiency. Conversely, they blur the line between human creativity and machine-generated text. This is where AI content detectors come into play. These tools help identify AI-written content so you can ensure […] The post Best AI Content Detectors and 5 Ways to Avoid Failing an AI Detector appeared first on Express Writers.| Express Writers
There is a very high chance you are reading these posts on your smartphone. Smartphone usage is increasing, right along with smartphone capabilities. Phones have changed so much over the years. In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. […] The post 7 Tips to Create Browsable Content for Web and Mobile Optimization appeared first on Express Writers.| Express Writers
