How to Create a PPC Marketing Plan + Expert Strategies
PPC campaign metrics falling short? It’s time to roll out a winning PPC marketing plan set up to stand the test of time -- here's how to do it right.| HawkSEM
PPC campaign metrics falling short? It’s time to roll out a winning PPC marketing plan set up to stand the test of time -- here's how to do it right.| HawkSEM
Taking advantage of negative keywords with your PPC campaigns can do wonders for eliminating window shoppers and bad leads while maximizing your ad spend.| HawkSEM
Core Web Vitals are an important set of Google ranking factors. Find out what they are, why they matter, and how they can affect your SEO.| HawkSEM
From mobile app updates to privacy changes and everything in between, here's what you need to know about the latest Google Ads updates.| HawkSEM
From an organized website to relevant keywords to alt text, these on-page SEO factors boost organic visibility in search results.| HawkSEM
Keyword research is the process of determining which words your target audience uses to find your product, service, or business online.| HawkSEM
In May 2020, Google launched a new update — then conducted alleged rollbacks after issues arose. Here's how Google updates can affect your SEO performance.| HawkSEM
Conducting a competitor analysis for SEO can help you identify opportunities to rank higher, increase traffic, and improve conversions if done correctly.| HawkSEM
An algorithm update can come with no warning. Luckily, there are ways you can mitigate any issues that arise and safeguard your site from future updates.| HawkSEM
Content-centric SEO is content designed to answer the questions and needs of your target audience. Here's how to use it to drive traffic.| HawkSEM
Learn more about how HomElectrical nearly doubled revenue in just 10 months through partnership with HawkSEM - case study| HawkSEM
Looking for a primer on the Google Ads platform? Find out what it is, how to use it, the types of ads you can create, and expert tips for success.| HawkSEM
Remarketing uses organic channels to re-engage potential customers, and retargeting uses paid ads. While both aim to re-engage potential customers, the main difference between the two is the strategy.| HawkSEM
Retargeting ads can help boost conversions by reminding people of their interest and collecting data to optimize your strategy. Here's how.| HawkSEM
A content strategy with organized topic clusters can lead to better site architecture, higher search rankings, and a more satisfied audience.| HawkSEM
Google Ads auto-apply can optimize PPC campaigns automatically. Learn how they work, when to use them, and expert recommendations inside.| HawkSEM
Looking for PPC management services? HawkSEM provides PPC services to take your lead gen and revenue efforts to the next level. Try our Scorecard!| HawkSEM
Zephyr brought us on to rebuild their campaigns and eliminate waste, which yeilded robust gains in average CPC, CTR, conversion rate, and CPA.| HawkSEM
Peninsula relied heavily on HawkSEM to continuously drive new qualified home and auto insurance leads, a key aspect to the success of the company.| HawkSEM
By using a combination of PPC and landing page optimization, HawkSEM was able to generate hundreds of leads a week and increase webinar sales.| HawkSEM
Learn more about PPC Advertising Agency with HawkSEM.| HawkSEM
Don’t just drive conversions – drive quality conversions. With ConversionIQ, our approach to digital marketing, your marketing dollars go further.| HawkSEM
Google ads learning phase is the timeframe when your bid strategy is learning instead of helping you get optimal results. Here's what to know.| HawkSEM
For an ecommerce brand that partnered with HawkSEM, year-over-year PPC and paid social revenue increased by 562% with profitable return on ad spend.| HawkSEM
Target return on ad spend (ROAS) bidding uses machine learning to automatically adjust bids for each click. Learn how to leverage this beneficial strategy.| HawkSEM
Cost per click determines how profitable your campaigns can be. Learn 20+ ways to lower CPC without affecting ad performance.| HawkSEM
Learn how to use Google Ads marketing at every stage of the customer journey. Take a deep dive into advertising strategy, campaign types + advanced tactics.| HawkSEM
Display ads help you reach potential customers on other websites, social platforms, and apps through visual banner ads. Here are the best practices.| HawkSEM
Technical SEO is what gets high-quality content ranked. Learn the most common issues (and quick fixes) to push your website to the top of the SERP.| HawkSEM
Find out what what structured data is, how it works, why it matters to marketers, and all the ways it's key to proper SEO.| HawkSEM
Topical authority is a website’s credibility as a resource on a topic. You can earn topical authority by creating robust, helpful content.| HawkSEM
SEO is crucial to digital marketing plan success. With all the buzz surrounding artificial intelligence, here’s how to leverage SEO AI responsibly.| HawkSEM
Google AI Overviews (FKA Search Generative Experience) are AI-generated summaries at the top of search results that highlight information.| HawkSEM
Expert insights for the digital markets, updated regularly with the latest marketing news, insights, and best practices for SEO, PPC and paid social.| HawkSEM
B2B marketing agencies help brands grow their online presence, traffic, and conversions. Check out the top agencies to hire, questions to ask, and more.| HawkSEM
SEO and PPC management: Search engine optimization is the tortoise, pay-per-click marketing is the hare — what happens when the two run the race together?| HawkSEM
SEO for construction helps contractors rank higher in search results and drive traffic. It can cost between $500 to $10,000. Learn why you should prioritize SEO and how to overcome common challenges.| HawkSEM
Search engine marketing costs typically range from $3,000 to $10,000 each month. But there’s more to it than you might think.| HawkSEM
Reddit offers a vast user base that reaches niche communities. Here’s how to determine whether it’s right for your marketing strategy.| HawkSEM
Learn how to run successful retargeting ads across all platforms to drive repeat business, lower acquisition costs, and get a higher ROAS.| HawkSEM
GEO focuses on optimizing website content to be a cited source in generative engines. Here’s what we know so far.| HawkSEM
Google Ads Enhanced Conversions boost conversion tracking accuracy. Learn how to set up enhanced conversions to improve your ROAS.| HawkSEM
As a top 3% agency, we know what it takes to be great. Check out our list of the top link-building agencies reviewed and vetted by our team.| HawkSEM
Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide.| HawkSEM
PPC marketing is an ad model where advertisers pay for every click from a Google search or social media ad. Here's what you need to know.| HawkSEM
Heatmapping can help you identify problem areas on your website so you can improve conversion rates and retention. Here's what heatmapping is all about.| HawkSEM
Showing up in ChatGPT means following traditional SEO best practices — with a few extra pro-level tactics. Here's how to get cited.| HawkSEM
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs.| HawkSEM
Google Ads image extensions are visual assets to increase search ad clicks and conversions. These expert tips can build better campaigns.| HawkSEM
Multi-location PPC is a digital marketing strategy where a single brand manages PPC campaigns for multiple physical locations.| HawkSEM
Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?| HawkSEM
Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes).| HawkSEM
LinkedIn Ads for B2B brands can generate quality leads and conversions with targeting options and personalized messaging.| HawkSEM
Dynamic Search Ad (DSA) campaigns dynamically match search queries to a relevant page on your website, creating highly targeted ads on the fly.| HawkSEM
Search engine algorithms are constantly evolving. Find out what the algorithm is, why it matters, and how it affects your ads.| HawkSEM
Learn the expert SEO strategies our team uses to improve the online presence for our retail business clients.| HawkSEM
Performance Max is a goal-based campaign type that helps ads appear on the Search, Display, Shopping, YouTube, Gmail, Maps, and Discovery networks.| HawkSEM
AI Max (formerly Search Max) is a new Google Search Ads campaign feature offering search term matching along with text and URL optimization.| HawkSEM
From Performance Max updates to AI expansion, here’s what marketers need to know about the most recent Google Marketing Live event.| HawkSEM
A/B testing compares two marketing elements to see which one drives the best results. Learn expert tips and tricks in our latest blog post.| HawkSEM
More and more people are leveraging social media apps as search engines. Here's why marketing pros should pay attention to social SEO.| HawkSEM
Want to learn more about HawkSEM? Request a free personlized PPC, SEO, or general marketing consultation — all honesty, no pressure.| HawkSEM
HawkSEM has received multiple Clutch awards by the platform for its industry expertise and client-driven services.| HawkSEM
Target CPA is an automated bid strategy to set a cost for desired conversion actions. Learn how our experts use it every day to grow ROI.| HawkSEM
The goal of Quality Score is to provide searchers with the best information, but it can also save you money on your Google Ads spend.| HawkSEM
Well-planned bidding strategies help your ads reach the right audience and achieve your goals. Fnd out which strategy is right for you.| HawkSEM
Proper SEO for manufacturing companies can help boost visibility and supercharge lead gen. This guide includes tips, examples, and more.| HawkSEM
Find out what meta descriptions are, how to create your own, and why they're key for proper content marketing and SEO strategies.| HawkSEM
Dynamic product ads use data, shopper history, and automation to generate better Facebook ads faster. Learn how to build DPA campaigns right.| HawkSEM
Here, we'll break down how to duplicate a Google Ads campaign (as well as ads themselves, audiences, and keywords) -- and why you might want to.| HawkSEM
PPC bid management lets you set the maximum amount you’re willing to spend on ads according to your goals. Here are the top strategies.| HawkSEM
An SEO campaign is a strategic approach to improving a website’s rankings visibility, reputation, and authority. Learn the best tips and tools right here.| HawkSEM
An SEO strategy can help B2B companies increase visibility in search engines & drive more of the right traffic to drive conversions.| HawkSEM
