Content strategy is the ongoing process of transforming business objectives into a plan using content as the means of achieving those goals.| MarketMuse Blog
Optimizing for user intent is always a good idea even though it won't always help. Here's a look at the next step to take when optimization no longer works.| MarketMuse Blog
What happens when you type a query into Google? Improve your content’s organic performance by learning what goes on behind the scene.| MarketMuse Blog
Most user intent shows a fractured nature. Here's how MarketMuse handles the differing intents between topics and pages.| MarketMuse Blog
Search engines like Google have a vested interest in concealing exactly how they rank content. But there’s only so much you can hide in the information age. It’s known that search algorithms use topic models to sort and prioritize the 130 trillion pages on the web. While we may never eliminate the unknowns of SEO, we can use what we do know to an advantage.| MarketMuse Blog
Discover the role user intent has in search engine rankings and how to ensure you address this important facet.| MarketMuse Blog