In the Inside the Campaign series we dive deep into the process of building marketing campaigns, from the initial concept to the final execution. Our goal is to uncover the insights, challenges, […] The post Inside the Campaign: Company Website Refresh appeared first on Girls in Marketing.| Girls in Marketing
In the Inside the Campaign series we dive deep into the process of building marketing campaigns, from the initial concept to the final execution. Our goal is to uncover the […] The post Inside the Campaign: Social Media Marketing for Hotels appeared first on Girls in Marketing.| Girls in Marketing
If you want to grow your brand and audience, and amplify your mission and message, marketing is often the way forward. By now, most businesses see the value in a […] The post Marketing lessons we can learn from the WWF’s marketing appeared first on Girls in Marketing.| Girls in Marketing
Artificial intelligence (AI) is transforming the way organisations do business, and it gives marketers deeper insights into customer behaviour than ever before! As we chase innovation and efficiency, it’s important […] The post What do I need to know about ethics and AI? appeared first on Girls in Marketing.| Girls in Marketing
Have you downloaded TikTok? We already know that the answer is probably yes. As of 2023, the short-form video hosting platform has been downloaded more than 4 billion times and […] The post TikTok Shop: What is it, how businesses can make the most of it, pros and cons appeared first on Girls in Marketing.| Girls in Marketing
Whether you work in a business to business (B2B) or business to customer (B2C) role, finding the right strategies to capture the attention of an audience can be a challenging […] The post B2B marketing strategies to implement in 2024 appeared first on Girls in Marketing.| Girls in Marketing
Do you think that influencer marketing is dead? It’s a rumour that’s been circling online for a while, but we think it’s far from the truth. Influencer marketing isn’t dead, […] The post How is influencer marketing shifting in 2024? appeared first on Girls in Marketing.| Girls in Marketing
There’s no doubt about it, transparency is pivotal for brands in today’s landscape. It’s essential if you want to build trust and relationships with consumers, stand out from your competitors, […] The post Greenwashing: What is it, where did it come from, and how can you avoid it? appeared first on Girls in Marketing.| Girls in Marketing
Filter By Molly Mae, Chamberlain Coffee, and Alive By Whitney Simmons. Three examples of influencer-owned brands. Like many of our favourite celebrities, including Blake Lively and George Clooney, an increasing […] The post What can we learn from REFY’s marketing? appeared first on Girls in Marketing.| Girls in Marketing
Due to the rise of other platforms as search engines, we expect more businesses to mix up their strategy and embrace multi-platform SEO.| Girls in Marketing
Welcome to Girls in Marketing, an innovative learning platform for marketers on a mission to empower women through education and community.| Girls in Marketing
Welcome to our marketing membership community. Home to hundreds of carefully curated marketing resources to help you build a career you love!| Girls in Marketing