How Are Marketers Doing? The State of Marketing Professionals in 2025 Behind marketing is marketers. That much is obvious. But in trying to understand the effectiveness of our profession, the research we most regularly see turns to the tools of our trade, rather than the folks creating and implementing them. Now is an interesting time […]| The Marketing Meetup
100+ of the most useful marketing webinar replays ever shared. Talks on strategy, branding, AI, storytelling, and more, all in one place.| The Marketing Meetup
alt text: small words, big impact. We asked Ettie Bailey-King, inclusive and accessible comms educator, and founder of Fighting Talk, to share her top tips for writing better alt text. Why? Because alt text might be one of the most overlooked parts of marketing… but for many, it’s the difference between being included or left […]| The Marketing Meetup
I, LOVE, to swim. Over the past few years, it's become a central part of my life - a draw, an aspiration, a glimmer, a necessity.| The Marketing Meetup
We asked our community for their top marketing podcasts; here’s what they shared. Real recs from real marketers.| The Marketing Meetup
Folks can now code without coding. What could go wrong? (Or right?) Welcome to the wild world of vibe coding.| The Marketing Meetup
One day. March 20th 2025.Church House, Westminster, London. 400 wonderful folks from our community. Speakers generously offering nuggets of experience. Ideas of gold. A positively lovely atmosphere where we care about you.| The Marketing Meetup
The Marketing Meetup blog: Marketing writing to help you be a better marketer from some of the world's greatest marketers.| The Marketing Meetup
Every so often, I invite myself along to someone’s office and become the proverbial fly on the wall to see what I can share with our community. The latest person kind enough to allow me through their doors was Jon Evans and the team from the Uncensored CMO – the show which has climbed to […] The post Behind the Scenes with the Uncensored CMO – What goes into producing a world-class podcast? appeared first on The Marketing Meetup.| The Marketing Meetup
While personal profiles often steal the spotlight, LinkedIn Company Pages are a powerful tool for building brand awareness, engaging with your audience, and driving business growth. But how do you grow a LinkedIn Company Page effectively, especially when the platform favours personal profiles? Let’s dive into some actionable advice from LinkedIn experts Michelle Raymond and […] The post Seven tips on how to grow a LinkedIn company page like a pro appeared first on The Marketing Meetup.| The Marketing Meetup
Challenger brands thrive by leveraging agility, differentiation, and smart strategic moves to gain a foothold in competitive markets. While conventional wisdom suggests smaller brands have an advantage due to agility, the reality is more complex. Larger companies enjoy greater advertising budgets, better profitability ratios, stronger customer loyalty, and a dominant share of voice in the […] The post How can challenger brands can steal market share from industry giants? appeared first on T...| The Marketing Meetup
Launching a new product is a monumental moment for any brand. It’s the culmination of months—or even years—of hard work, creativity, and investment. Yet, despite the excitement and preparation, many product launches fail to make an impact. Why? Because brands often make one critical mistake: they focus too much on the product itself and not enough […] The post Biggest product launch mistakes, and how to fix them appeared first on The Marketing Meetup.| The Marketing Meetup
The Brand vs. Performance Debate Marketing teams worldwide wrestle with a common question: how should we balance brand and performance marketing? Performance marketing, search, social ads, and digital targeting, yields quick wins and measurable ROI. Brand marketing, video, TV, and broader storytelling, builds awareness but takes longer to show direct returns. Dr. Grace Kite, a […]| The Marketing Meetup
Introduction: What is Brand Distinctiveness? Standing out is not just about being different, it’s about being distinctly you. Brand distinctiveness refers to a brand’s ability to be instantly recognisable and stand out from competitors through unique brand assets, visual elements, messaging patterns, or behavioral traits. As Byron Sharp, Professor of Marketing Science at the Ehrenberg-Bass […]| The Marketing Meetup
As marketers, we’ve all faced that moment: sitting across from a CEO who views marketing as a cost centre rather than a revenue driver. Their scepticism isn’t entirely unfounded – historically, marketing has struggled to demonstrate its direct impact on the bottom line. But in today’s data-rich environment, we have more tools than ever to […]| The Marketing Meetup
We've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities for learning, networking, and growth in the field.| The Marketing Meetup
The Marketing Meetup is a marketing community created by marketers, for marketers. Simply put, we help marketers learn and meet one another.| The Marketing Meetup
The Marketing Meetup puts on positively lovely marketing events for marketing folks to become better marketers at.| The Marketing Meetup
