Breakeven ROAS and its Importance for Your Business - Billo
BreakEven ROAS tells you exactly how much money your ad needs to make to cover the cost of the product/service that your ads are promoting.| Billo
BreakEven ROAS tells you exactly how much money your ad needs to make to cover the cost of the product/service that your ads are promoting.| Billo
Everything you need to know about UGC, social media marketing and digital marketing all in once place. Check out our guides and articles.| Billo
Marketing performance rises and falls on creative quality, but most teams don’t consistently connect platform metrics to what gets briefed. This post turns your data into creative concepts you can actually produce. By showing how Billo’s data‑backed briefs translate Hook Rate, CTR, and ROAS into clear choices for openings, proof, and CTAs. You’ll learn how to keep [...]| Billo
Rhea Davis brought years of classroom experience to the world of home-and-lifestyle UGC. A former special education teacher and intervention coordinator turned educational advocate and consultant, she transitioned from public schools to running her own advocacy business Education Works before discovering UGC. For Rhea, Billo helped bridge the gap allowing her to combine her communication [...]| Billo
For Matthew Smith, better known online as My Truly Fit Life, the road to UGC quite literally began on the road. Originally from Pennsylvania and living in New Jersey at the time, Matt and his wife decided to quit their jobs and travel the country 18 months ago. What started as an adventure soon became [...]| Billo
Traditional creative briefs often leave performance up to chance. Vague prompts, brand speak, and open-ended direction slow down results and lead to inconsistent outcomes. Data backed briefs flip the script. They embed proven campaign insights - like ROAS, CTR, and Hook Rate, directly into your creative direction. The result? A performance-driven framework that helps creators hit [...]| Billo
A vague or overpacked brief derails campaigns before they start, causing revisions, delays, and misalignment. A clear, focused brief becomes the foundation for faster collaboration and better performance. In this post, we'll explore the most common UGC brief mistakes, why they happen, and how Billo’s brief builder helps you avoid them. TL;DR Weak briefs waste time, [...]| Billo
Discover how Instagram and TikTok differ in partnership ads vs spark ads. Get actionable insights on creative, compliance, and performance testing.| Billo
Customize your order for TikTok video ads in minutes, access thousands of vetted creators, and get authentic UGC videos that drive results.| Billo
Customize your order in minutes, access thousands of vetted creators, and get authentic Instagram video ads that drive results.| Billo
Good Protein achieved a 350% one-year increase in Meta spending while maintaining efficient CPA metrics with Billo video ads.| Billo
If you’re curious about Billo, let’s hop on a brief demo call. I’ll show you how to quickly find the right creators and get videos tailored to your brand.| Billo
200,000+ videos created. 22,000 brands served. You too can match with our talented creators and get authentic videos optimized for social ads performance.| Billo
The biggest user-generated content platform is now available in Australia. Find talented Australian UGC creators and discover an easier way to get videos.| Billo
Wondering what is a good ROAS for ecommerce brands? Explore the industry banchmarks in different platforms and how they can be adjusted.| Billo
Discover how user generated content (UGC) can help you overcome advertising hurdles and get your message out to a broader audience.| Billo
Billo, the leading user-generated content (UGC) platform in the United States, is expanding its creator network to the United Kingdom, Canada, and Australia.| Billo
Fuel your growth with authentic, engaging UGC videos that stand out on TikTok and Meta. From product demos to lifestyle videos, Billo has the creators and tools you need to make your brand unforgettable.| Billo
A step-by-step guide on how to become a successful UGC content creator. Tips and tricks to help improve and monetize your content.| Billo
More brands are turning to user-generated content (UGC) to fuel performance, but not all UGC is created equal. If you’re not clear on the difference between organic UGC vs paid UGC, you could end up choosing the wrong format for your goals. This post breaks down how each type works, where they shine, and how to [...]| Billo
Short-form feeds spotlight content that feels natural, not like ads. That’s why organic UGC from real creators is so powerful - it sparks genuine engagement that platforms reward. Meta’s AI favors posts people interact with, and TikTok’s Spark Ads let brands boost creator posts while keeping all engagement consolidated. Meaning the smart move is to test hooks organically, then [...]| Billo
Partnership ads aren’t just a trend, they’re outperforming traditional brand ads across the board. By leveraging the credibility and reach of creators, platforms like Meta and TikTok have built ad formats that drive real results. Think higher engagement, stronger conversions, and trusted delivery - all while maintaining brand control. In this post, you’ll learn how partnership [...]| Billo
If you have at least a few videos for a product, you can now instantly generate new creative without having to hire fresh talent or create new briefs. Our AI Mashups service allows you to turn a few creator videos into video ads you can launch in just a few minutes. Fight ad fatigue, find [...]| Billo
Discover how Instagram and TikTok differ in partnership ads vs spark ads. Get actionable insights on creative, compliance, and performance testing.| Billo
How marketing to Gen Z can help brands stand out and open new growth opportunities in competitive markets, plus effective Gen Z marketing examples.| Billo
Billo's Performance Hub brings data-backed insights right to your ad performance overview. See what works and how you can improve the laggers.| Billo
Combine the powers of Billo and Moast to boost your e-commerce engine. Create videos with Billo and easily share them with Moast.| Billo
Why UGC sells and should be your top marketing priority and how businesses can harness it to amplify their advertising efforts.| Billo
How to go viral on TikTok and make an unforgettable TikTok ad. Successful TikTok ad campaigns and strategies to help you hit the next big trend.| Billo
Everything you need to know about creating effective (and interesting) video ads from start to finish. Learn how to build, measure, and test ads that perform for your business.| Billo
5000+ vetted creators for your Facebook video ads. Authentic content for your campaigns and easy actor sourcing.| Billo
Fashion shoppers are totally internet savvy and they can spot a paid ad a mile away. Everyone from small start-ups to mom and pops, to global giants of the fashion world are using Facebook ads already.| Billo
Facebook's advertising activity is a three-tiered process consisting of ad campaigns, ad sets, and ads. Let's simplify it.| Billo
We’re excited to introduce Organic posting, a brand new service that allows you to post videos directly to creators personal feeds.| Billo
Learn about the best places and tactics on how to find micro influencers. Soure content for your ad campaigns and get results fast.| Billo
Wondering which influencer marketing services you need to invest in? Explore this guide to know how they benefit the brand and creators.| Billo
The biggest user-generated content platform is now available in the UK. Connect with British UGC creators, order videos in minutes, and excel on paid social.| Billo
The biggest user-generated content platform is now available in Canada. Find talented Canadian UGC creators and discover an easier way to get videos.| Billo
That’s why we’ve built something entirely new: The Billo Creative Performance Engine.| Billo
In this post, we’ll unpack what is a good CTR for ads in 2025. You’ll see real benchmarks across formats and industries, plus the key variables.| Billo
Boost your paid-social ROAS by mastering hook rate - learn formulas, benchmarks, and creative tweaks to stop the scroll and keep viewers watching.| Billo
Explore the Billo IQ Brief Builder - the first-of-its-kind tool that converts any product link into four data‑backed briefs and matches it with creators.| Billo
Roughly 85% of consumers now believe that UGC is more impactful than brand-created visuals. Learn from real UGC campaign examples.| Billo
Though the number of businesses spending money on TikTok ads is growing, not every company will succeed in it. Billo is here to help.| Billo
Find the right balance for ecommerce - TikTok ads vs Facebook ads. Explore the benefits and drawbacks of both to find the right path forward.| Billo
How to scale Facebook ads? A starting point to start scaling Facebook ads is when they start generating revenue. Learn more how to do it.| Billo
A list of 42 UGC statistics highlighting UGC's impact on consumer trust, purchasing decisions, cost-effectiveness, and versatility as a marketing tool.| Billo
