How marketing to Gen Z can help brands stand out and open new growth opportunities in competitive markets, plus effective Gen Z marketing examples.| Billo
Everything you need to know about UGC, social media marketing and digital marketing all in once place. Check out our guides and articles.| Billo
Billo is expanding Organic Posting with Partnership Ads, a straightforward way to take a creator video and promote it from the creator’s handle using your targeting and budget in Ads Manager. You keep the trust of a real profile and add the reach of paid, allowing you to run creator-handle and brand-handle ads side by [...]| Billo
Creatives need to move fast to be successful. But without data insights, you're left guessing about what will work in the next campaign. That's why we're introducing Performance Hub. It’s a brand-new way to turn your performance data into actionable next steps you can use to quickly identify winners and double down on what works, [...]| Billo
Combine the powers of Billo and Moast to boost your e-commerce engine. Create videos with Billo and easily share them with Moast.| Billo
Why UGC sells and should be your top marketing priority and how businesses can harness it to amplify their advertising efforts.| Billo
How to go viral on TikTok and make an unforgettable TikTok ad. Successful TikTok ad campaigns and strategies to help you hit the next big trend.| Billo
Everything you need to know about creating effective (and interesting) video ads from start to finish. Learn how to build, measure, and test ads that perform for your business.| Billo
5000+ vetted creators for your Facebook video ads. Authentic content for your campaigns and easy actor sourcing.| Billo
Fashion shoppers are totally internet savvy and they can spot a paid ad a mile away. Everyone from small start-ups to mom and pops, to global giants of the fashion world are using Facebook ads already.| Billo
Facebook's advertising activity is a three-tiered process consisting of ad campaigns, ad sets, and ads. Let's simplify it.| Billo
Authentic, creator-led ads outperform “polished” studio spots because people instinctively swipe past anything that feels like a traditional ad. UGC blends in with the feed, making authentic video content feel more trustworthy and clickable. TikTok’s Marketing Science work reinforces it: platform-native creator ads are perceived as more genuine than TV-style creatives. As you build authentic content, ground decisions [...]| Billo
Social media video ads are where attention, engagement, and growth intersect in 2025. The platforms fueling this boom demand video advertising insights - data-driven signals that help marketers know what works, why it works, and how to scale it. Let’s explore the newest benchmarks and research shaping the social video ad space At the same time looking [...]| Billo
In 2025, data driven ads sit at a crossroads: brands need sharper targeting and proof of lift, yet privacy rules and platform shifts are eroding legacy signals. As the UK’s scrutiny of Google’s ad changes underscores the pace of regulatory change, marketers can’t rely on yesterday’s playbook. Gartner projects most targeting will hinge on modeled or consented [...]| Billo
Good ads make the biggest difference on social media, so you need proof, not just guesses. Studies from Nielsen/NCS show that creative quality is the number one factor driving sales. Today’s platforms, like Meta, TikTok, and YouTube, let you run tests to learn quickly. This playbook will show you how to test ads to find [...]| Billo
Sticker shock around UGC rates usually comes from treating creator work like “pay‑for‑reach.” In practice, UGC video rates behave like production costs that flex with format, edit depth, and licensing. 2025 market data shows price bands clustering around per‑asset baselines and rising with usage and creator‑handle amplification. This guide anchors decisions in trusted sources and pinpoints the levers that [...]| Billo
We’re excited to introduce Organic posting, a brand new service that allows you to post videos directly to creators personal feeds.| Billo
Building an e-commerce store is the easy part. Getting people to visit, and convincing them to buy, that’s where most businesses stall. Fortunately, to achieve your goals, you don’t need a bigger budget. But, you need smarter strategies. And they better work across platforms, devices, and buyer moods. Let’s walk through which ecommerce marketing strategies [...]| Billo
Learn about the best places and tactics on how to find micro influencers. Soure content for your ad campaigns and get results fast.| Billo
Wondering which influencer marketing services you need to invest in? Explore this guide to know how they benefit the brand and creators.| Billo
The biggest user-generated content platform is now available in the UK. Connect with British UGC creators, order videos in minutes, and excel on paid social.| Billo
The biggest user-generated content platform is now available in Canada. Find talented Canadian UGC creators and discover an easier way to get videos.| Billo
That’s why we’ve built something entirely new: The Billo Creative Performance Engine.| Billo
Billo, the leading user-generated content (UGC) platform in the United States, is expanding its creator network to the United Kingdom, Canada, and Australia.| Billo
In this post, we’ll unpack what is a good CTR for ads in 2025. You’ll see real benchmarks across formats and industries, plus the key variables.| Billo
Boost your paid-social ROAS by mastering hook rate - learn formulas, benchmarks, and creative tweaks to stop the scroll and keep viewers watching.| Billo
Explore the Billo IQ Brief Builder - the first-of-its-kind tool that converts any product link into four data‑backed briefs and matches it with creators.| Billo
Roughly 85% of consumers now believe that UGC is more impactful than brand-created visuals. Learn from real UGC campaign examples.| Billo
Though the number of businesses spending money on TikTok ads is growing, not every company will succeed in it. Billo is here to help.| Billo
Find the right balance for ecommerce - TikTok ads vs Facebook ads. Explore the benefits and drawbacks of both to find the right path forward.| Billo
How to scale Facebook ads? A starting point to start scaling Facebook ads is when they start generating revenue. Learn more how to do it.| Billo
If you are an avid social media user, you are no stranger to ecommerce Facebook ads. Here is how to use them for your business.| Billo
A list of 42 UGC statistics highlighting UGC's impact on consumer trust, purchasing decisions, cost-effectiveness, and versatility as a marketing tool.| Billo