Introducing Organic Posting: Creators a Brand New Point Of Sale
We’re excited to introduce Organic posting, a brand new service that allows you to post videos directly to creators personal feeds.| Billo
Authentic, creator-led ads outperform “polished” studio spots because people instinctively swipe past anything that feels like a traditional ad. UGC blends in with the feed, making authentic video content feel more trustworthy and clickable. TikTok’s Marketing Science work reinforces it: platform-native creator ads are perceived as more genuine than TV-style creatives. As you build authentic content, ground decisions [...]| Billo
Social media video ads are where attention, engagement, and growth intersect in 2025. The platforms fueling this boom demand video advertising insights - data-driven signals that help marketers know what works, why it works, and how to scale it. Let’s explore the newest benchmarks and research shaping the social video ad space At the same time looking [...]| Billo
In 2025, data driven ads sit at a crossroads: brands need sharper targeting and proof of lift, yet privacy rules and platform shifts are eroding legacy signals. As the UK’s scrutiny of Google’s ad changes underscores the pace of regulatory change, marketers can’t rely on yesterday’s playbook. Gartner projects most targeting will hinge on modeled or consented [...]| Billo
Good ads make the biggest difference on social media, so you need proof, not just guesses. Studies from Nielsen/NCS show that creative quality is the number one factor driving sales. Today’s platforms, like Meta, TikTok, and YouTube, let you run tests to learn quickly. This playbook will show you how to test ads to find [...]| Billo
Sticker shock around UGC rates usually comes from treating creator work like “pay‑for‑reach.” In practice, UGC video rates behave like production costs that flex with format, edit depth, and licensing. 2025 market data shows price bands clustering around per‑asset baselines and rising with usage and creator‑handle amplification. This guide anchors decisions in trusted sources and pinpoints the levers that [...]| Billo
We’re excited to introduce Organic posting, a brand new service that allows you to post videos directly to creators personal feeds.| Billo
Everything you need to know about UGC, social media marketing and digital marketing all in once place. Check out our guides and articles.| Billo
Building an e-commerce store is the easy part. Getting people to visit, and convincing them to buy, that’s where most businesses stall. Fortunately, to achieve your goals, you don’t need a bigger budget. But, you need smarter strategies. And they better work across platforms, devices, and buyer moods. Let’s walk through which ecommerce marketing strategies [...]| Billo
Creative is now the biggest driver of ad performance - responsible for up to 70% of campaign success, according to Meta. But understanding why a specific ad works? That’s still a mystery for many marketers. As traditional tracking tools lose power due to privacy changes, creative analytics is emerging to fill the gap, helping teams decode the [...]| Billo
Learn about the best places and tactics on how to find micro influencers. Soure content for your ad campaigns and get results fast.| Billo
The gap between ad spend and insight is closing - fast.Today’s performance marketers expect more than vanity metrics. But too many still fixate on view counts or likes, metrics that don’t track back to ROI. In 2025, smarter video advertising means tracking what actually moves the needle. This post breaks down the video advertising analytics that matter most - [...]| Billo
Wondering which influencer marketing services you need to invest in? Explore this guide to know how they benefit the brand and creators.| Billo
The biggest user-generated content platform is now available in the UK. Connect with British UGC creators, order videos in minutes, and excel on paid social.| Billo
The biggest user-generated content platform is now available in Canada. Find talented Canadian UGC creators and discover an easier way to get videos.| Billo
That’s why we’ve built something entirely new: The Billo Creative Performance Engine.| Billo
Billo, the leading user-generated content (UGC) platform in the United States, is expanding its creator network to the United Kingdom, Canada, and Australia.| Billo
In this post, we’ll unpack what is a good CTR for ads in 2025. You’ll see real benchmarks across formats and industries, plus the key variables.| Billo
Boost your paid-social ROAS by mastering hook rate - learn formulas, benchmarks, and creative tweaks to stop the scroll and keep viewers watching.| Billo
Explore the Billo IQ Brief Builder - the first-of-its-kind tool that converts any product link into four data‑backed briefs and matches it with creators.| Billo
Explore how AI generated UGC is changing the market and what future looks like for social media advertising.| Billo
Roughly 85% of consumers now believe that UGC is more impactful than brand-created visuals. Learn from real UGC campaign examples.| Billo
Though the number of businesses spending money on TikTok ads is growing, not every company will succeed in it. Billo is here to help.| Billo
While TikTok was already a viral video success before COVID-19 hit, a year plus in quarantine broadened the audience reach and propelled them to light-speed| Billo
We reviewed the best performing Meta campaigns to see which of the Meta ads best practices are actually worth the effort. Find the perfect formula for your campaign.| Billo
Find the right balance for ecommerce - TikTok ads vs Facebook ads. Explore the benefits and drawbacks of both to find the right path forward.| Billo
How to scale Facebook ads? A starting point to start scaling Facebook ads is when they start generating revenue. Learn more how to do it.| Billo
If you are an avid social media user, you are no stranger to ecommerce Facebook ads. Here is how to use them for your business.| Billo
What's next for social advertising - insights from Meta Performance Marketing Summit 2025.| Billo
Discover the top 20 TikTok influencers to watch out for in 2025. Learn about the rising stars and trendsetters making waves.| Billo
Find the best social media advertising strategy for your business and reach new heights with your marketing efforts.| Billo
200,000+ videos created. 22,000 brands served. You too can match with our talented creators and get authentic videos optimized for social ads performance.| Billo
A list of 42 UGC statistics highlighting UGC's impact on consumer trust, purchasing decisions, cost-effectiveness, and versatility as a marketing tool.| Billo
