Stay connected with your audience. Use Arkesel’s platform to send personalized voice messages quickly and easily . It's a powerful way to communicate, engage, and cultivate long-lasting relationships with your clients.| arkesel.com
Customer experience is shaped by every interaction a person has with a brand. These interactions, known as touchpoints, occur throughout the customer journey, from the moment a potential customer first hears about your business to the point they become loyal advocates. Each of these touchpoints offers a unique opportunity to create a positive impression, build […] The post Understanding and Optimizing Customer Experience Touchpoints appeared first on arkesel.com.| arkesel.com
According to the GSMA, a global association representing over 750 mobile operators and nearly 400 companies across the mobile ecosystem, more than 850 million people in Sub-Saharan Africa use mobile phones. USSD remains the primary digital access channel for over half of them, particularly in areas with limited internet connectivity. USSD in Cybersecurity fortifies online […] The post Expanding USSD in Cybersecurity: Risks and Solutions appeared first on arkesel.com.| arkesel.com
Email marketing remains one of the most effective digital marketing strategies. Despite the rise of social media and other platforms, email remains the most effective channel for delivering an unmatched return on investment (ROI). However, the success of your email campaigns depends heavily on how well you manage your email list. Email marketing list management […] The post Email Marketing List Management: Building Your Audience appeared first on arkesel.com.| arkesel.com
Creating a customer experience strategy that works is crucial for any business seeking to remain competitive. Customers expect fast...| arkesel.com
Digital businesses face the formidable challenge of scaling operations while maintaining seamless and personalized customer interactions. This delicate balance is no longer a mere advantage but a fundamental survival necessity, as 73% of consumers cite customer experience as a crucial factor in purchasing decisions. This highlights the urgent need for businesses to prioritize and invest […] The post Why Customer Experience Matters: 3 Pillars of Growth appeared first on arkesel.com.| arkesel.com
Businesses are continually seeking ways to maintain a strong connection with their customers. One of the most effective ways to achieve this is by creating and maintaining a customer mailing list. Whether you are a small business owner, a freelancer, or a large corporation, having a mailing list can transform how you communicate, market, and […] The post Mailing List of Customers: A Powerful Tool for Business Growth appeared first on arkesel.com.| arkesel.com
Whenever a customer interacts with your business, browsing your website, speaking with a sales rep, or calling customer service, they form an impression. That impression is what makes up their customer experience. And managing that experience well is what Customer Experience Management (CXM) is all about. A good product or service is not enough in […] The post Understanding Customer Experience Management (CXM) appeared first on arkesel.com.| arkesel.com
Email marketing remains one of the most effective tools for reaching customers, driving conversions, and growing a business in 2025. With nearly 4.5 billion people using email globally, the number is expected to rise to 5.2 billion by 2027. It is one of the few channels that gives you access to more than half of the world’s […] The post 10 Strategies to Increase Email Marketing Effectiveness appeared first on arkesel.com.| arkesel.com
Email marketing is one of today’s oldest yet strongest digital marketing tools. Despite the rise of social media and instant messaging apps, emails deliver a high return on investment (ROI) for businesses of all sizes. Why? Because emails are personal, direct, and cost-effective. Whether you are a small business owner, a freelancer, or someone just […] The post Email Marketing Basics: A Beginner’s Guide appeared first on arkesel.com.| arkesel.com
Mobile technology has expanded beyond smartphones and apps in today’s digital-first world. One standout technology that continues to serve millions, particularly in developing regions, is USSD (Unstructured Supplementary Service Data). It powers essential services, such as mobile banking, airtime purchases, and utility bill payments, even on feature phones without internet access. However, with this widespread […] The post USSD Security: Best Practices to Safeguard Mobile Transactions app...| arkesel.com
The key factors shaping the future of SMS marketing for businesses, marketers, and consumers alike.1. Why SMS marketing still matters...| arkesel.com
If you want to sharpen your B2B email marketing skills or create a more effective strategy, you are in the right place. In this article, we..| arkesel.com
A customer experience strategy is a clear plan that outlines how your business will deliver positive, consistent, and personalized customer...| arkesel.com
The reasons why customer experience drives business growth include: 1. Customer retention is cheaper than acquisition. One of the most...| arkesel.com
B2B customer experience is the sum of every client interaction with your business. The first email to the final handshake sets the tone...| arkesel.com
A customer experience model defines how a business understands and improves every point of contact with its customers. It is about shaping...| arkesel.com
Customer experience is a customer's overall impression after interacting with your brand, from their first visit to after-sales support...| arkesel.com
A well-crafted customer experience (CX) strategy is about resolving complaints or answering questions and creating lasting, meaningful...| arkesel.com
Arkesel provides platforms for communication and engagement using SMS, Email, Voice and USSD. Explore our apps and step up your communication game.| arkesel.com
Email list hygiene is an ongoing process crucial to the success of email marketing campaigns. Regularly cleaning your list, removing invalid..| arkesel.com
