District Marketing Mojo: Frank Johnson, Visit Gilroy AUGUST 2025 Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Power of Place: Frank […] The post District Marketing Mojo: Frank Johnson, Visit Gilroy appeared first on Verdin.| Verdin
The beauty of travel is that you make it your own. Whether you’re taking your summer vacation to the south of France or roadtripping to a neighboring town, at the very least, travel creates opportunities to make core memories and take a break from your daily routine. Moreso, travel gives you the perfect excuse to […] The post The Rise of the Solo Traveler: Who Are They & How to Market to Them appeared first on Verdin.| Verdin
To check in on social media marketing best practices, Verdin sent a team to the industry’s biggest conference this year, Social Media Marketing World. Here’s our breakdown of the most important lessons we learned. Clients at our agency – typically destination marketing organizations, special districts and small local businesses – rely on our expertise for […] The post Inside the Future of Social Media Marketing: Our Takeaways from SMMW 2025 appeared first on Verdin.| Verdin
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. From “Why?” to “Why Not?”: The VMC Way When you think of Mendocino County, […] The post District Marketing Mojo: Visit Mendocino County appeared first on Verdin.| Verdin
San Luis Obispo has all the right ingredients for a vibrant food scene: a diverse array of dining options, residents and visitors ready to taste and explore, and a City committed to local businesses. All that was needed was the perfect Restaurant Month marketing campaign to spread the word, so in collaboration with the City […] The post Boosting Business: How We Elevated San Luis Obispo’s Restaurant Month appeared first on Verdin.| Verdin
Email marketing is an ever-evolving platform that remains one of the most effective ways to reach your audience. Whether you’re building relationships, driving sales or keeping your brand top-of-mind, the details matter. A poorly designed email can end up in spam (or worse, ignored). To ensure your emails engage your audience and drive action, follow […] The post Mastering the Inbox: Best Practices for Email Marketing That Delivers appeared first on Verdin.| Verdin
What Are Travel Now Stories? In today’s fast-paced digital world, travelers are searching for instant inspiration—and destinations that capture their attention with immersive, visual storytelling are the ones that win. Travel Now Stories, powered by CrowdRiff, provide a dynamic way to showcase your destination’s must-visit experiences, sparking wanderlust and driving action. These vertical, multimedia stories […] The post Is Your Destination Inspiring Visitors to “Travel Now?” app...| Verdin
Editor’s note: In this blog series, District Marketing Mojo, Verdin President & CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts. Check back here regularly for new interviews. A Journey of Transformational Leadership and Future Vision In the heart of Northern California lies […] The post District Marketing Mojo: Nichole Farley appeared first on Verdin.| Verdin
Hey, have you heard that video is really important for your brand’s success on social media? Yes. Of course you’ve heard that, maybe even from us. If you’re the kind of person to be reading this blog, you probably have some unread emails in your inbox right now that say that. It’s definitely true that […] The post Are Static Images Having a Moment Again on Social Media? appeared first on Verdin.| Verdin
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Brian Tucker: Championing Positivity and Growth at Ventura County Coast As the driving force […] The post District Marketing Mojo: Brian Tucker appeared first on Verdin.| Verdin
Everyone says video is king in social media marketing these days, but evidence shows there’s room for great static images, too. Learn more here.| Verdin