Performance Archives - Jono Alderson
Fonts are one of the most visible, most powerful parts of the web. And yet: almost everyone gets them wrong.| Jono Alderson
Fonts are one of the most visible, most powerful parts of the web. And yet: almost everyone gets them wrong.| Jono Alderson
Despite being so fundamental, caching is one of the most misunderstood aspects of web performance. The post A complete guide to HTTP caching appeared first on Jono Alderson.| Jono Alderson
Fonts are one of the most visible, most powerful parts of the web. And yet: almost everyone gets them wrong.| Jono Alderson
For the last two decades, SEO has been a battle for position. In the age of agentic AI, it becomes a perception battle, fought with propaganda.| Jono Alderson
How SEO’s most common link myths flatten complexity, ignore trust, and risk making your strategy irrelevant in the AI-shaped web. The post There’s no such thing as a backlink appeared first on Jono Alderson.| Jono Alderson
The internet isn’t a museum. It’s a coral reef - a living ecosystem in constant flux. You can sit perfectly still and still be swept miles off course. The post Standing still is falling behind appeared first on Jono Alderson.| Jono Alderson
Why your brand is being interpreted, misrepresented, or hallucinated in markets you’ve never touched - and what to do about it| Jono Alderson
Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.| Jono Alderson
There’s something quietly unsettling about standing on the literal foundations of industrialisation. The post What the world’s first factory can teach us about AI appeared first on Jono Alderson.| Jono Alderson
Your dashboards are lying. Attribution is dead. Marketing is now a black box - and if you’re forgettable, you’re finished.| Jono Alderson
I'm an award-winning, world-leading SEO expert. I help brands to compete on technical SEO, performance, and structured data. Hire me as a consultant.| Jono Alderson
If you want to build for performance, accessibility, discoverability, or resilience, you must start with HTML that means something.| Jono Alderson
Native CSS transitions have quietly killed the strongest argument for client-side routing. Yet people keep building terrible apps instead of performant websites.| Jono Alderson
We replaced simple websites with complex apps nobody asked for. Now it takes a complex build pipeline just to change a headline.| Jono Alderson
