Conjecture - Jono Alderson
The Hotmail effect| Jono Alderson
The call came in after midnight. Another site down. Same pattern. Same rot. Somebody’s killing the web, and nobody’s talking.| Jono Alderson
The future of marketing isn’t storytelling. It’s engineering trust into the systems that machines depend on.| Jono Alderson
What if AI-created authority - authored not by a named human expert, but generated by a system trained on the sum of human knowledge - becomes not only viable, but preferable?| Jono Alderson
Stop trying to make every page a conversion engine. Accept that ads and content are different things. Be useful, be generous, be memorable.| Jono Alderson
Despite being so fundamental, caching is one of the most misunderstood aspects of web performance. The post A complete guide to HTTP caching appeared first on Jono Alderson.| Jono Alderson
Fonts are one of the most visible, most powerful parts of the web. And yet: almost everyone gets them wrong.| Jono Alderson
For the last two decades, SEO has been a battle for position. In the age of agentic AI, it becomes a perception battle, fought with propaganda.| Jono Alderson
How SEO’s most common link myths flatten complexity, ignore trust, and risk making your strategy irrelevant in the AI-shaped web. The post There’s no such thing as a backlink appeared first on Jono Alderson.| Jono Alderson
The internet isn’t a museum. It’s a coral reef - a living ecosystem in constant flux. You can sit perfectly still and still be swept miles off course. The post Standing still is falling behind appeared first on Jono Alderson.| Jono Alderson
Why your brand is being interpreted, misrepresented, or hallucinated in markets you’ve never touched - and what to do about it| Jono Alderson
Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.| Jono Alderson
If you want to build for performance, accessibility, discoverability, or resilience, you must start with HTML that means something.| Jono Alderson
We replaced simple websites with complex apps nobody asked for. Now it takes a complex build pipeline just to change a headline.| Jono Alderson
