Why Self-Marketing Your Startup is a BAD idea | KEXINO
Don't try to "DIY-Market" your startup or small business unless you're prepared for a world of disappointment, frustration, lost time, and wasted money.| KEXINO
Don't try to "DIY-Market" your startup or small business unless you're prepared for a world of disappointment, frustration, lost time, and wasted money.| KEXINO
A marketing plan should not be based on assumptions, hunches, or gut feeling. You may know the symptoms, but it's not your job to find the cure.| KEXINO
Your business doesn't sell products or services. It sell an experience so compelling that it resonates with your customer to the point they decide to buy. Without delivering an amazing customer experience, your business is doomed to failure.| KEXINO
Companies can no longer rely on calling their product or service "the best", because most customers don't believe you - or don't care.| KEXINO
Marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.| KEXINO
Choosing the right marketing agency for your particular business is crucial for long-term success. Here are some tips to help you make the right choice.| KEXINO
A range of integrated marketing services because we believe that’s what companies need today. A single touchpoint for strategy, operations and execution.| KEXINO
Customers already assume brands are fallible. Showing imperfections is a demonstration of honesty - and makes your other claims more believable.| KEXINO
Are digital marketing techniques really about targeting & flexibility? Or they more about the perception that digital marketing is less expensive?| KEXINO
To know where a business is today, look at their sales. But if you want to know where a business will be tomorrow, look at their customer service.| KEXINO
Articles, reviews, opinions, and tips for start-ups and small businesses on everything concerning Marketing, on the award-winning KEXINO small business marketing blog.| KEXINO
Brand awareness makes sales easier. Sales activation makes sales happen. They either work together, or they both fail.| KEXINO
Small businesses should adopt a more nuanced understanding of their customers, informed by behavioral insights and grounded in real-world observations. You've been reading How Behavioral Science Thinking Improves Marketing Effectiveness on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
As digital marketing continues to evolve, understanding the power of "dark" social becomes crucial for marketers seeking to tap into the hidden currents of online conversations and drive meaningful engagement with their audiences. You've been reading Dark Social: The Hidden Conversations Marketers Can’t See on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
Marketing during a recession can increase brand awareness, visibility, reach, and engagement. But only when you have someone with advanced marketing experience. You've been reading Marketing In A Recession: How To Weather The Storm on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
How do you convert a marketing skeptic into a supportive advocate? By showing them you know what you're doing. You've been reading How To Convince A Marketing Skeptic on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
The abuse of user tracking has not only resulted in less effective marketing. It threatens to jeopardize the entire marketing industry. You've been reading Privacy Protection: Why Ad Tracking Must End on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
Marketers need to restore creativity to the forefront of business success, while ensuring that something that may appear to be brave is actually low risk and ultimately effective. You've been reading Marketing Isn’t About Being Brave: It’s About Being Effective on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
Managers look for easy consensus, instead of looking to build a corporate culture of trust able to support vigorous debate. You've been reading Why Seeking Consensus Prevents Business Innovation on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
Some of the more common mistakes we see in the presentation and marketing of e-commerce sites. You've been reading Why Your eCommerce Site Isn’t Generating Sales on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
Today's truly effective Marketing Department needs to expand into previously-restricted departmental silos such as sales, support, and even finance. You've been reading Marketing Isn’t (Just) About Marketing Any More on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
The structural and behavioral changes brought about by COVID-19 means marketing has never been more important than today. You've been reading COVID-19 Makes Marketing More Important Than Ever on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
RFPs have their uses when selecting vendors for buying commodity items, but come up short if you're choosing a marketing agency partner for your business.| KEXINO
Value has little to do with price. In order to maintain relevance in customers' minds companies need to effectively communicate value to their audience.| KEXINO
