As discussed in the Misunderstood Metrics article, a good measure for success of your web content is ‘user engagement time per user’. That number requires a calculation of the standard metrics User engagement / Total users. Here is how to create that calculated metric in Google Analytics 4 so you can easily include it in your reports.| Analytics Edge Help
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Time on page and session duration are old metrics from the early days of web analytics. You can find the equivalent in Google Analytics 4, but I don’t recommend using them as they are fundamentally flawed as explained below. User engagement is what you should be focusing on in today’s web metrics, so User engagement/Total users is the preferred measure.| Analytics Edge Help