Raise your hand if you’ve ever felt personally victimized by your calendar ✋
TLDR: it's possible to add intention, focus and ultimately, make your calendar a driver of your efficiency.| Black Glass
TLDR: it's possible to add intention, focus and ultimately, make your calendar a driver of your efficiency.| Black Glass
Your CMO will always be slammed. Here's how to work with (and not against) that reality. “We can never get on their calendar.” We hear it so often. Teams desperately need time with their Chief Marketing Officer, but they're in back to backs| Black Glass
The secret isn't working more hours – it's creating the right constraints that make every hour count.| Black Glass
Yours should tell employees enough about where you’re going and what you want to achieve in the future that they can judge what working there will be like moving forward.| Black Glass
Start with your team's goals. Break goals into tasks. Assign key tasks to teams, and then break down those into roles and responsibilities.| Black Glass
The most effective teams don’t lean too hard on just one channel but rather pick the right medium for the message.| Black Glass
RACIs promise clarity but deliver confusion. True organizational clarity emerges when you do the uncomfortable work of articulating everyone's unique contribution. It's not as clean as filling out a matrix, but unlike RACIs, it actually creates the flow and rhythm your team desperately needs.| Black Glass
Global and local marketing teams are supposed to be on the same side. Instead, they’re playing tug of war with multimillion dollar budgets. We’re all pursuing the same goal — so why are we competing? We tend to see problems either top down (re: competing| Black Glass
Recently, we heard a CMO say that “times of economic pressure are when we see the greatest creativity and solutions.” You know what they say: “Pressure makes diamonds.” But what if we could set ourselves up for creative breakthroughs without pressure? What if we could draw inspiration not from outside| Black Glass
If companies take this opportunity to dig deeper into the root causes of employee dissatisfaction, they will begin to realize that organizational structures are holding people back both personally and professionally.| Black Glass
By: Maureen Link Kendra Siebert Death, taxes and annual planning: the only certainties in life. The traditional approach to annual planning—rigid roadmaps and fixed milestones—doesn’t hold up in a world where market dynamics, customer needs, and technology are rapidly evolving. So what’s the solution? In a| Black Glass
Efficiency has become the gold standard. The default objective. The thing we’re all supposed to chase. But should it be? A recent interview with Ben Collins, CEO of the Onion, points to inefficiency as one of the reasons they are so good at what they do. And in government,| Black Glass
That was Ezra Klein’s mandate as he questions the premise (or lack thereof) behind the Department of Government Efficiency. His central question, which went viral on TikTok last month, landed like a punch to the gut: “Efficiency in service of what?” This hits uncomfortably close to home for marketers.| Black Glass
What worked, what didn't, and what can be improved post Cannes 2025.| Black Glass
Here are the hot topics and conversations you can’t miss at Cannes Lions 2025.| Black Glass
What's the key to keeping top talent? Giving your people the best work of their lives.| Black Glass
A challenge to the swag of today - and three tips to make it more meaningful in the future.| Black Glass
Teams don’t just need a vision; they need a fight worth fighting.| Black Glass
What if we told you the biggest cost savings opportunity in marketing isn't in your media budget? When clients ask us to help find cost savings, they usually point us toward the usual suspects: media spend, martech stack, agency fees. But after years of helping marketing organizations transform,| Black Glass
Organizations have a tendency to build teams around talent. But there is a real case to be made for clearly defining the work, then building a team primed to deliver against it. I have a background in Dance/Choreography, so let’s think about this through that lens. Imagine I've| Black Glass
A few weeks ago, I received the dreaded (to some) Jury Duty Summons and had to report to my local courthouse for a day of sitting, waiting and doing my civic duty (re: people watching). While I got settled in for the day, I quickly began to realize how the| Black Glass
An approach that yields unbelievable levels of productivity, driven by a focus on the work that matters most for growth. In practice, this initially feels like cheating.| Black Glass
