In the ever-evolving landscape of influencer marketing, one tactic continues to deliver authentic connections and tangible ROI: gifting. Gifting — the strategic practice of sending free products or services to influencers in exchange for potential exposure — remains one of the most cost-effective and brand-building tools available to modern marketers. What Is Gifting? Gifting involves […]| Influence Hunter
What Is TikTok Shop? TikTok Shop is the e-commerce arm of TikTok, designed to seamlessly integrate shopping into the platform’s social media experience. Launched to capitalize on TikTok’s massive user base, this feature allows brands, creators, and businesses to showcase and sell products directly through videos, livestreams, and the “Shop” tab. Unlike traditional online stores, […]| Influence Hunter
Introduction Handling an influencer marketing campaign is a significant task that requires a major time investment. It is a lot of work, from developing the target audience and contacting the influencers to ensuring the campaign runs smoothly. It also requires a high-level understanding of different social media platforms and the influencers on them. With so […]| Influence Hunter
Introduction One of the enduring appeals of influencer marketing is that it caters to brands of all marketing budgets. Bigger businesses find huge success in influencer marketing by paying thousands of dollars to famed mega-influencers with millions of followers. But there are also small businesses and start-ups that manage to drive sales, grow their brand, […]| Influence Hunter
Introduction Social media is a powerful thing. It has the potential to take a brand’s performance to the next level by boosting its reputation and increasing its sales. One of the biggest drivers of social media success is influencer marketing. Influencer marketing utilizes the significant power social media content creators wield to work on behalf […]| Influence Hunter
Introduction The world of social media has changed dramatically in a very short period. Not long ago, MySpace and Friendster dominated the early internet, and social media was a fledgling industry. Now, social media platforms like Facebook, YouTube, and TikTok dominate the world, standing as multi-billion-dollar corporations with huge power and control over consumers. Understanding […]| Influence Hunter
Introduction If you are marketing with influencers, you will have to find a way to reach the right audience. Finding this audience is difficult, and there will be a lot of considerations involved. One of the primary considerations should be the age of your target audience. Certain age demographics are highly active on social media. […]| Influence Hunter
Introduction There are a lot of different niches that brands can consider for an influencer marketing strategy. There are fitness influencers, vegan influencers, hunting influencers, parenting influencers, and everything in between. If there is a hobby or market, chances are there are influencers that have built a large brand by sharing content in that market. […]| Influence Hunter
Introduction TikTok’s popularity completely changed social media. The platform achieved massive success within a very short period, becoming the fastest ever new social media platform to reach a billion monthly active users. It is a genuine global sensation used on every continent, and there is still room for it to keep going. Many marketers and […]| Influence Hunter
Introduction Live streamed video is extremely popular right now. On just about every major social media channel, live video draws a huge supply of viewers. Social media users love the authenticity of live streaming, the interactive nature, and how it feels like they are spending time with the social media creators they love. That is […]| Influence Hunter
Boost your brand with cost-effective influencer marketing. Scale your campaigns with gifting, paid partnerships, and whitelisting. Get started today!| Influence Hunter
When influencer marketing, finding an influencer is one of the most important steps you’re going to take. It has to be someone that has the potential for| Influence Hunter