Email: a valuable asset yet to be tapped into by TV production companies
The sale of the Free Press to Paramount has brought the value of email lists into focus.| Business of TV
The sale of the Free Press to Paramount has brought the value of email lists into focus.| Business of TV
Before jumping in, a quick flag.| Business of TV
And how to think about building sustaining (and potentially profitable) communities.| Business of TV
It can be a bit of a tricky dance at times writing this newsletter.| Business of TV
For those in TV and film production who are curious about the creator and direct-to-consumer market, there often is a stumbling block around investment (never mind that other sticky issue of predicting returns).| businessoftv.substack.com
Plus will the UK's film & TV tax credits system be widened?| Business of TV
And even harder to respond to.| Business of TV
Plus a few examples of convergence and the importance of owning your audience.| Business of TV
What does the future look like for TV brands like MTV and Comedy Central?| businessoftv.substack.com
And have vertical microdrama apps picked it up and run with it...| Business of TV
A wide range of companies have launched mockumentaries, comedies, competition and dating formats online.| Business of TV
To begin this week with a moment of self-indulgence: it is one year since I started writing a post each week (and from March, it became two posts).| Business of TV
Thanks to the internet, convergence and fragmentation are changing every market and sector, and the sport industry is no different.| Business of TV
Plus what F1's box office tells us about Apple's future content strategy| Business of TV
Plus a little more on fads and online trends such as the latest for Kpop Demon Hunters.| businessoftv.substack.com
Plus are we in an AI bubble? Also, Paramount's UFC deal and how streamers are chasing live hits.| Business of TV
What does this mean for the future of direct to consumer; plus more evidence of the importance of an entrepreneurial attitude.| Business of TV
The third in a three part series.| businessoftv.substack.com
What is within our control in responding to market upheavals.| businessoftv.substack.com
TV & film have been upended by the internet. Discover everything producers need to know to plan for the future. Click to read Business of TV, by Jen Topping, a Substack publication with thousands of subscribers.| businessoftv.substack.com
The first in a three part series.| businessoftv.substack.com
Over the years, there have been many instances where influencers and creators have started to break into TV.| businessoftv.substack.com
Also, is Instagram and TikTok coming to TV; is there enough ad money to go around? Plus C4 launches a new YouTube comedy brand.| businessoftv.substack.com
From concerns AI's got cognitive dementia, to worries about its psychological impact, AI appears to be going through a tricky phase.| businessoftv.substack.com
In a world with lots of streaming competitors, at what point does the monthly fee plus the amount of ads become unappealing to US subscribers?| businessoftv.substack.com
