Black Friday and Cyber Monday (BFCM) will be here before you know it. In 2025, U.S. consumers are expected to spend record amounts online. Consider Q4 your crunch time for... The post Black Friday Cyber Monday: How to Prepare in Q4 appeared first on Digital Marketing Agency in California | Your Marketing People.| Digital Marketing Agency in California | Your Marketing People
Digital marketers love a good report. To marketers, reports are more than just numbers on a page. They tell the story of how your campaigns are performing and where you... The post What to Look for in a Great Report appeared first on Digital Marketing Agency in California | Your Marketing People.| Digital Marketing Agency in California | Your Marketing People
The recent TikTok deal has sent shockwaves through the digital marketing world. As someone who’s helped countless North American businesses harness social media advertising, I’m getting the same question daily:... The post The TikTok Deal: What North American Businesses Need to Know About Advertising Changes Ahead appeared first on Digital Marketing Agency in California | Your Marketing People.| Digital Marketing Agency in California | Your Marketing People
Knowing the time in California now isn’t just about checking your watch, it’s understanding a lifestyle shaped by sunshine, surfing, and yes, Pacific Time. Whether you’re planning a business call,... The post What Time Is It in California? How the Golden State Keeps Time appeared first on Digital Marketing Agency in California | Your Marketing People.| Digital Marketing Agency in California | Your Marketing People
California is known for sunshine, tech, and beaches. But when it comes to work, few topics spark more questions than the minimum wage. Workers want to know how much they’ll... The post What Is the Minimum Wage in California? Current Rates and Future Changes appeared first on Digital Marketing Agency in California | Your Marketing People.| Digital Marketing Agency in California | Your Marketing People
Discover what sparked the devastating California wildfires in January 2025, why the flames spread so fast, and what it means for the future. Read now for expert insights.| Digital Marketing Agency in California | Your Marketing People
TL;DR: How to Add Keywords in Google Ads Knowing how to add keywords in Google Ads is key to driving the right traffic to your business. Here’s the quick guide:... The post How to Add Keywords to Google Ads appeared first on Digital Marketing Agency in California | Your Marketing People.| Digital Marketing Agency in California | Your Marketing People
TL;DR: Social Media Holidays 2025 Looking for inspiration for your social media content calendar? Social media holidays give you ready-made opportunities to engage your audience, boost reach, and drive brand... The post Social Media Holidays for Your 2025 Content Calendar appeared first on Digital Marketing Agency in California | Your Marketing People.| Digital Marketing Agency in California | Your Marketing People
TL;DR: Google Ads Promotion Extensions Explained Promotion extensions in Google Ads let you highlight percentage-off or dollar-off discounts directly in your search ads. They add bold, eye-catching lines under your... The post How to Best Highlight Promotion Extensions in Google Ads appeared first on Digital Marketing Agency in California | Your Marketing People.| Digital Marketing Agency in California | Your Marketing People
TL;DR: Why Google Ads Impressions Matter In Google Ads, an impression is counted every time your ad appears on Google Search, Maps, or the Display Network. While many advertisers focus... The post What Is an Impression on Google Ads? appeared first on Digital Marketing Agency in California | Your Marketing People.| Digital Marketing Agency in California | Your Marketing People
Learn the benefits of Facebook polls in 2025 & get step-by-step instructions for creating a Facebook poll for your Story, video, group, or event page.| Digital Marketing Agency in California | Your Marketing People
Generate revenue from your website through PPC advertising. Learn how to use Google Ads and other options to monetize your website.| Digital Marketing Agency in California | Your Marketing People
Pay-per-click (PPC) is an online advertising model where the advertiser only pays when a person clicks on their ad. Learn how it works and see examples of PPC.| Digital Marketing Agency in California | Your Marketing People
Generate revenue from your website through PPC advertising. Learn how to use Google Ads and other options to monetize your website.| Digital Marketing Agency in California | Your Marketing People
Discover how to manage international PPC campaigns effectively with 7 tips to help you overcome language, budget, and compliance challenges for global success.| Digital Marketing Agency in California | Your Marketing People
How do you identify the best ad copy? Here’s the best formula you want to use when testing ad copy, and why it works.| Digital Marketing Agency in California | Your Marketing People
Unlock the potential of Google Ads in international markets. Discover how to localize your ads, adjust bids, and optimize campaigns for global success.| Digital Marketing Agency in California | Your Marketing People
Do you have a strong email presence? When it comes to Email Marketing, you need to take account the entire marketing funnel. We can show you how!| Digital Marketing Agency in California | Your Marketing People
The average email click-through rate hovers around 2.6%. Here are 10 proven tactics to improve your email click-through rates.| Digital Marketing Agency in California | Your Marketing People
Looking to refine your marketing strategy and reach your target audience? Here’s what you need to know about customer journeys and buyer personas.| Digital Marketing Agency in California | Your Marketing People
From case studies to checklists, and podcasts to emails, get inspired with this list of popular content types you can use for your brand.| Digital Marketing Agency in California | Your Marketing People
We break down the latest trends and predictions for how marketing teams can use generative AI in 2025, from dynamic content creation to predictive analytics.| Digital Marketing Agency in California | Your Marketing People
Defining your goals to planning your content calendar and promotion, we walk you through the steps of creating a successful content strategy.| Digital Marketing Agency in California | Your Marketing People
Discover actionable tips to build a strong brand presence in a saturated market. Learn how to differentiate your brand, connect with your audience, and thrive.| Digital Marketing Agency in California | Your Marketing People
Some HTML tags are a Google ranking factor. Learn which HTML tags can improve your site’s SEO and organic visibility in the search results.| Digital Marketing Agency in California | Your Marketing People
Discover how to use Google Trends for market research to uncover hidden opportunities, analyze competitors, and spot emerging trends. Start your free analysis today!| Digital Marketing Agency in California | Your Marketing People
Master Google Performance Max (PMax) campaigns with our complete guide. Learn setup, benefits, and how to optimize your campaigns for success.| Digital Marketing Agency in California | Your Marketing People
Planning for Digital Marketing: Where to Focus for Maximum ROI| Digital Marketing Agency in California | Your Marketing People
Discover how to become a fractional CMO, including the skills you need, how to launch your career, and tips for building a portfolio that attracts high-value clients.| Digital Marketing Agency in California | Your Marketing People
Discover key compliance strategies for global marketing. From data privacy to local regulations, here’s how to avoid fines, build trust, and succeed worldwide.| Digital Marketing Agency in California | Your Marketing People
From better segments to better content, discover how enterprise marketers can drive engagement and revenue with personalized email at scale.| Digital Marketing Agency in California | Your Marketing People
From modular content to generative AI, explore 5 smart ways large enterprises are scaling their content strategies in 2025.| Digital Marketing Agency in California | Your Marketing People
Zero-click searches are on the rise. Discover 5 ways your business can still gain value, traffic, and brand recognition from Google in 2025.| Digital Marketing Agency in California | Your Marketing People
Your Marketing People is a full service digital marketing agency based in California. We help medium to large businesses succeed with SEO, PPC, and social media.| Digital Marketing Agency in California | Your Marketing People
Boost your marketing in 2025 with these 4 essential market segmentation strategies, featuring real-world examples from industry-leading brands.| Digital Marketing Agency in California | Your Marketing People