I have chosen this topic to lead our blog because I believe that every successful company begins with understanding how they create value for their customers and which customer derive the most amount of value from their products or services. We have come a long ways from the days of speed dialers, talk-time quotas and […]| Carlton Richards
My father, who has had an incredible entrepreneurial journey having taken multiple companies from conception to going public, often asks simple questions that have incredibly deep meaning. One innocuous sounding question that he asked me years ago, turned out to be one of the most important questions that has guided my last 20 years as […]| Carlton Richards
Typically, in the early stages of a company, founders often undertake the primary role in sales. This approach, while effective initially, often lacks the scalability and repeatability needed for long-term growth. As a company matures, the need for a more sophisticated sales infrastructure becomes evident. The Shift: Engaging Experts for Sales Strategy Development Case Studies […]| Carlton Richards
Evolving from a founder-led sales model to a structured, expert-driven approach is a critical pivot for growth-stage companies in tech and traditional industries. This detailed guide explores the transformation process, emphasizing the practical steps necessary to scale sales operations and increase company valuations significantly.| Carlton Richards
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Richard Brasser| Carlton Richards