Marketers can’t afford to fail their audience during retail’s second-biggest season.Back-to-school marketing is a high-stakes game. Families are stressed. Brands are scrambling. And everyone’s fighting for the same attention span. But what if half your media budget never even makes it to the right household?That’s the risk when you trust unvalidated consumer data.New data from Truthset reveals just how far off-target many back-to-school campaigns might be. According to Truthset’s Qu...| truthset
In marketing, outcomes are the ultimate currency. But somewhere along the way, the obsession with proving outcomes overtook the pursuit...| Truth{set}
What if I told you that for every dollar your business spends on digital advertising, 40 to 60 cents disappears into the adtech supply...| Truth{set}
CANNES, France and SAN FRANCISCO, California — June 17, 2025 — Truthset, the industry leader in validating the accuracy of consumer...| Truth{set}
Remember the “good old days” of advertising? Mad Men, catchy jingles, and a general sense that a clever campaign could charm anyone into...| Truth{set}
Marketing is awash with metrics, many of which get thrown around without people fully understanding them, even if they won’t admit it....| Truth{set}
Proxima , a data intelligence software company that helps marketing teams scale customer acquisition profitably, today announced it has...| Truth{set}
Truthset is launching quality ratings for data sets akin to what bonds get from rating agencies such as Standard & Poors, aiming to help...| Truth{set}
One of the overriding challenges in the digital marketing landscape is the prevalence of poor quality and inaccurate third-party data. A...| Truth{set}
Today, we introduced a groundbreaking new solution that allows brands and agencies to source audiences from data providers based on...| Truth{set}
Truthset's recently launched Data Rated Audiences is a groundbreaking solution for brands and agencies that facilitates the selection of...| Truth{set}
Truthset’s analysis of more than 4 billion records about U.S. consumers—parsing datasets from more than 20 major data providers widely...| Truth{set}
Evaluate your partner’s data sources and place a premium on those with public records or direct-to-consumer relationships. Ask if they...| Truth{set}
Truthset Founder & CEO Scott McKinley spoke with AdExchanger's Allison Schiff for the AdExchanger Talks podcast about why he created...| Truth{set}
Truthset , the leading data validation company in the U.S., known as the first to offer reliable accuracy scoring for demographic records...| Truth{set}
Truthset , the data validation pioneer, today announced it has hired Gregg Galletta as Executive Vice President to drive the...| Truth{set}
Truthset , the leading data validation-as-a-service offering, today announced it secured $5 million in Series A funding to accelerate its...| Truth{set}
Truthset is excited to announce we have achieved System and Organization Controls (SOC) 2 Type 2 compliance. The SOC 2 certification...| Truth{set}
Truthset is excited to announce that Experian will join the Data Collective . The collaborative group now consists of more than 20...| Truth{set}
Truthset, the leading data validation-as-a-service offering, today announced the Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible.The Truthset Data Collective initially formed in response to a growing number of alarming industry reports in recent years showing how deeply flawed and unreliable digital m| truthset
Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. Truthset helps companies build trust in data, and improve the performance of any data-driven decision.| truthset
In the ever-evolving landscape of digital marketing and customer engagement, data is the linchpin that holds everything together. Marketers rely on accurate data to target their audience effectively, maximize ROI, and provide consumers with more personalized experiences. However, a recent study conducted by Truthset in partnership with The Coalition for Innovative Media Measurement (CIMM) has shed light on the accuracy of data records that marketers depend on, highlighting both challenges and op| truthset