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Find your edge| Cutting Edge PR
AI improves knowledge worker results, including productivity and quality, according to the findings of research projects. As professional communicators, we are knowledge workers as well, and the results of this study point to potential benefits of using AI for relevant communication tasks. In one case, researchers from the Harvard Business School in 2023 found promising […]| Cutting Edge PR
Your boss, another senior manager, or a major client, may suggest a big, but unworkable or unsuitable idea to you. This could be for your content, major activity or overall strategy. So, what can you do? These things can be a difficult problem to confront, especially if the idea is likely to be expensive or […]| Cutting Edge PR
While having a haircut recently, I was reminded of the power of word-of-mouth marketing campaigns. My barber Jacob, a part-time rapper and guitar player, said he doesn’t seek social media coverage to build up his fan base for gigs – he finds offline word-of-mouth more effective. This raises the question of word-of-mouth marketing’s value. The […]| Cutting Edge PR
The design industry’s current reality check Let’s be honest here—the illustration space is having some serious issues. And somehow everyone’s acting like this is totally normal. To tackle these problems effectively, it’s crucial for design platforms to master product work. Most design platforms are serving up visual inconsistency. Every asset looks like it came from […]| Cutting Edge PR
In a world where e very business is scrambling for media attention, how do you ensure your press release doesn’t get lost in the noise? With the right approach, a press release can do more than just convey information, it can grab attention, drive engagement, and make a lasting impact. Here’s how to make your […]| Cutting Edge PR
Transporting a vehicle can be difficult, which makes it challenging for you to know which option offers the best bang for your buck and is the most efficient. That’s where a car shipping cost calculator comes in handy. It makes calculating the likely cost quick and easy for anyone, thus helping people make informed decisions […]| Cutting Edge PR
As a communication professional, you will become more valued when you can contribute to your company’s marketing activities, whether it is about strategies or about contributing to communication aspects of marketing. This is much better than just leaving marketing-related activities totally with marketers. It is especially useful for keeping an eye on marketers who may […]| Cutting Edge PR
SEO is one of the most crucial aspects of online visibility — particularly with a lot happening in the workplace. Companies commonly have to decide between SEO localized or globalized. Each has its own specific pros and cons. This article examines these strategies and provides insights to help with local vs. global SEO decisions. Understanding […]| Cutting Edge PR
In today’s hyperconnected world, a company’s prestige can be damaged in seconds. This makes effective crisis communication more critical than ever. Whether it’s a data breach, product recall, or public backlash, a managed response from a business can significantly shape stakeholder trust and long-term brand value. Therefore, it is vital to understand how to manage […]| Cutting Edge PR
Ever had one of those mornings where a supply chain delay, a hacked email account, and a no-show vendor all land in your lap before 10 a.m.? Most businesses have. The myth that you can operate a company on instinct alone has been shattered, and not by competitors—it was shredded by pandemics, inflation, extreme weather, […]| Cutting Edge PR
Research finds that good internal communication leads to stronger employees engagement, and therefore better organizational performance.| Cutting Edge PR
