More than two thirds of organizational crises are predictable – because they are largely created by management’s own actions or inactions. Over the past decade, this consistent fact has been revealed by the Institute for Crisis Management’s crisis monitoring. Mismanagement is the biggest cause of crises, accounting for around 25-30% of cases of smoldering issues that have erupted into full-blown crises. These crises comprised professional malpractice, misappropriation of resources, misc...| Cutting Edge PR
Reputation isn’t always about glossy press releases or polished logos and taglines. It often depends on small, unglamorous aspects of organizational reputation. One particular aspect is vital: how well information is managed. In a world where leaks travel faster than press releases, and regulators expect immediate answers, there is no room for mistakes. Therefore, messy […]| Cutting Edge PR
In today’s fast-paced business environment, securing sensitive information is more critical than ever. Many businesses invest heavily in marketing, technology, and talent, yet overlook one of their most vulnerable assets: their documents. Whether it’s client data, financial records, or internal communications, poorly managed documents can expose a business to serious risks. To avoid hidden costs […]| Cutting Edge PR
Leaders can shape how people act before any switch flips. Use a behavioral lens to plan messages, messengers, and moments that guide action where work happens. The goal is less noise and more adoption. Communication teams and people operations can coordinate segments and timing through HRIS software so the right people hear the right thing […]| Cutting Edge PR
Healthcare offers such an attractive range of potential careers for you. So many diverse opportunities in the private sector as well as the public sector. And it’s a big sector with many careers available. In the US, national healthcare cost $4.9 trillion in 2023, the latest year available. This is an average of almost $15,000 […]| Cutting Edge PR
International PR campaigns face a critical challenge when translating content across different markets. Many such campaigns fail due to cultural misalignment. And they struggle with an even more complex issue: preserving authentic voice and context when key messages are translated. Direct quotes from executives, customer testimonials, and brand-defining statements lose their impact when poorly translated. […]| Cutting Edge PR
Maintaining good ethical standards when using AI is an essential requirement for PR people. Ethical use of AI will become important to organizational reputation and culture, so PR pros have the opportunity of becoming trusted AI counselors within organizations – from top to bottom. The bottom line is that you need to build trust through […]| Cutting Edge PR
Reputation is one of the most valuable assets a company can develop, but it is also very fragile. A single crisis, whether it’s a workplace accident, a data breach, or a sudden lawsuit, can damage stakeholder trust and erase years of hard-earned credibility. The question isn’t if your organization will face an unexpected challenge, but […]| Cutting Edge PR
AI improves knowledge worker results, including productivity and quality, according to the findings of research projects. As professional communicators, we are knowledge workers as well, and the results of this study point to potential benefits of using AI for relevant communication tasks. In one case, researchers from the Harvard Business School in 2023 found promising […]| Cutting Edge PR
Your boss, another senior manager, or a major client, may suggest a big, but unworkable or unsuitable idea to you. This could be for your content, major activity or overall strategy. So, what can you do? These things can be a difficult problem to confront, especially if the idea is likely to be expensive or […]| Cutting Edge PR
The design industry’s current reality check Let’s be honest here—the illustration space is having some serious issues. And somehow everyone’s acting like this is totally normal. To tackle these problems effectively, it’s crucial for design platforms to master product work. Most design platforms are serving up visual inconsistency. Every asset looks like it came from […]| Cutting Edge PR
Research finds that good internal communication leads to stronger employees engagement, and therefore better organizational performance.| Cutting Edge PR
