What is Channel Marketing? Strategies for Your B2B Business
What is channel marketing? Working with third-party companies is a more effective method to make more sales. Learn how!| Campaign Refinery
Email marketing is a dynamic, cost-effective, and highly engaging tool that contributes greatly to the revenues of businesses across the world. If the only goal of emails was to create relationships or share information with customers, your job would be easy. But emails are the perfect opportunity to pitch to your customers, inform them about... The post Unlock ROI: The Key to Maximizing Your Email Marketing Conversion Rate appeared first on Campaign Refinery.| Campaign Refinery
We write a lot of articles on this blog with practical advice, and one thing we advise consistently is to do email segmentation properly. While it’s a part of email best practices, it’s also a great solution for a vast number of issues you could be facing. Struggling to increase open rates? Segment your lists.... The post Email Segmentation Strategy: Your Key to Engaged Customers appeared first on Campaign Refinery.| Campaign Refinery
While email marketing delivers one of the highest returns on investment, it shouldn’t be your sole source of leads. A digitally oriented business needs multiple marketing channels to survive. We’ll go over the ten digital marketing channels that are the most relevant in 2025 and explore how you can choose the right ones for your... The post 10 Essential Marketing Channels to Focus on in 2025 appeared first on Campaign Refinery.| Campaign Refinery
Email marketers spend a lot of time preparing the perfect email campaign and tracking email open rates and click-through rates (CTR) to measure success. But what about your email deliverability rates? Are your messages actually reaching your intended recipients? Inboxing is a challenge that many marketers struggle with, and it is this issue that email... The post Boosting Your Inbox Reach: The Power of Email Deliverability Tools appeared first on Campaign Refinery.| Campaign Refinery
Email suppression is the practice of preventing certain email addresses from receiving marketing messages — but it’s more than just avoiding unwanted recipients. But why does email suppression exist, and why should email marketers care? It plays a crucial role in protecting email sender reputation and ensuring compliance with email marketing laws. Sending emails to... The post Master Email Suppression Lists for Superior Inbox Placement appeared first on Campaign Refinery.| Campaign Refinery
If you constantly struggle to build a quality email list and attract the right audience, it’s time to fine-tune your email lead generation strategies. If you’re a B2B company, it might be extra challenging for you to get in front of key decision-makers through lead gen email marketing. But, when you refine lead magnet email... The post B2B Email Lead Generation Tactics to Grow Your Customer Base appeared first on Campaign Refinery.| Campaign Refinery
You probably have sent out event invitation emails before and received deafening silence on the other end. It’s common — not getting enough people to click through CTAs is one of the biggest challenges email marketers face. The solution? Create relevant email content and send it to interested audiences — event highlights such as agenda,... The post How to Write Engaging Event Invitation Emails: With 8 Examples for Inspiration appeared first on Campaign Refinery.| Campaign Refinery
Email coupons are vouchers or discount codes you can send to your email marketing subscribers to capture their attention, drive engagement, and boost sales. Studies show that 91% of coupon redeemers will revisit the retailer after the offer. And 57% of the shoppers say they wouldn’t purchase from a brand without the coupons. Everyone loves... The post What are Email Coupons and How to Use Them in Email Marketing? appeared first on Campaign Refinery.| Campaign Refinery
Did you know that welcome emails have 4x more opens than regular marketing emails? A welcome email campaign is essential to create that first impression with your email marketing subscribers and build a lasting relationship. Welcome email series allows you to convert new subscribers into paying customers and start a long-term readership with them. But... The post How to Build a Welcome Email Campaign? Examples and Best Practices appeared first on Campaign Refinery.| Campaign Refinery
What is channel marketing? Working with third-party companies is a more effective method to make more sales. Learn how!| Campaign Refinery
Built-in cleaning, excellent IP management, and a groundbreaking reward system to get your emails into the Primary Inbox and keep them there.| Campaign Refinery
Discover the fascinating history of email and learn about its journey to becoming one of the most popular communication tools.| Campaign Refinery
