Interview with Copyscape – 2004| Roger Montti - SEO, Site Audit & Phone Consultations
An interview with the founder of Copyscape from 2004| martinibuster.com – Link Building, Site Reviews, Strategy Documents
This is a post from 2005. Learn about the history of SEO so as not to repeat the mistakes of the past.| martinibuster.com – Link Building, Site Reviews, Strategy Documents
The following is an old article originally published Monday August 1, 2005. It was about being realistic about the quality of your content. The “hand check” in the title is a reference to having a banned site manually evaluated by a human at Google or Bing. It’s written an informal style that I don’t use […]| martinibuster.com – Link Building, Site Reviews, Strategy Documents
You’re not alone if you fail to see the distinction between a ranking factor and a factor that was used to train the algorithm. However, this inability to comprehend the distinction has caused a lot of misinformation about how CTR is used in search algorithms. I will try to explain this missing information and hopefully the distinction will be clearer. Pogo […]| martinibuster.com – Link Building, Site Reviews, Strategy Documents
Theories about Fred and Phantom Have Been Discredited All the theories about “Fred/Phantom” were wrong. This is a fact. Those were not updates at all and they had zero to do with finding “quality” issues with websites. This has been confirmed out of Google. What happened were run of the mill changes to the core […]| martinibuster.com – Link Building, Site Reviews, Strategy Documents
This article addresses the mystery of search results that don’t make sense, such as top ranked sites with obviously paid links seemingly powering their rankings. Some top ranked pages have weak backlinks and sometimes only a partial keyword match on the page. The top ranked site shouldn’t be ranked but there it is! These are quirky SERPs (Search Engine Results Pages). Often, what you see is […]| martinibuster.com – Link Building, Site Reviews, Strategy Documents
The SEO community generally perceives Google updates as targeting metrics of low quality. Anytime a change occurs in Google’s algorithm, the change is understood through the lens of what kinds of sites lost ranking. This is a less than ideal way to understand what Google is doing. That’s why so many theories contradict each other, because they’re looking […]| martinibuster.com – Link Building, Site Reviews, Strategy Documents
It’s good to be aware of what competitors are doing but there are situations, particularly in competitive niches like real estate or personal injury, when the competition is simply doing what everyone else is doing. Doing what everyone else is doing is not always the same as doing what works best. An example of this […]| martinibuster.com – Link Building, Site Reviews, Strategy Documents
Local-based store retailers compete for business within their immediate geographic area. When a consumer searches Google for products using your town| Roger Montti - SEO, Site Audit & Phone Consultations
This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this article will show how some ideas are| Roger Montti - SEO, Site Audit & Phone Consultations