Struggling with your ad creative? Download your free copy of the Ecommerce creative bible to help you design ad creative that actually converts.| Snowball Creations
Discover how to optimise paid ads for higher lead conversion rates and improve overall campaign performance.| Snowball Creations
Optimize your marketing strategy with A/B Testing Google Ads. Learn how to run split tests and enhance your ad campaigns.| Snowball Creations
Discover 7 powerful SaaS lead generation strategies to boost business growth and attract high-quality leads in a competitive market.| Snowball Creations
6 Facebook Ad Tips That Drive Clicks and Conversions Facebook isn’t just where you scroll past your second cousin’s new baby or see someone trying to sell a half-used candle on Marketplace for £20 (no time wasters!). Behind the chaos is one of the most powerful advertising platforms on the planet, with the largest audienceContinue reading "6 Facebook Ads Tips That Turn Clicks to Conversions"| Snowball Creations
What do $922 billion in global digital ad spend, a 3.52% average click-through rate on Google Search and LinkedIn CPCs averaging $5.58 have in common? They’re all shaping the paid advertising landscape in 2025. The truth is that if you want to stay competitive and relevant in today’s fast-moving digital market, you need to stayContinue reading "PPC Statistics 2025: 81 Key Benchmarks Across Different Ad Platforms"| Snowball Creations
Digital marketing moves fast. Really fast. You need to create content, respond to comments, and share ideas quickly. But typing everything out? That takes forever. That’s where voice-to-text tools come in. These smart programs turn your speech into written words instantly. No more hunt-and-peck typing. No more writer’s block staring at a blank screen. WhatContinue reading "The Best Voice-to-Text Tool for Digital Marketers"| Snowball Creations
Running Facebook ads without A/B testing? Skipping A/B testing can burn a hole in your ad budget. You’ve probably heard the saying that marketing is part art, part science. A/B testing is the recipe that brings it all together. Sure, you might be able to bake a cake without a recipe, but chances are you’llContinue reading "Meta A/B Testing: The Secret to Better Results on Meta Ads"| Snowball Creations
Think of ROAS (Return on Ad Spend) as your marketing compass. It tells you how effective your advertising campaigns are and whether you’re getting the most out of your marketing efforts. But even with the best compass, it’s easy to head in the wrong direction This guide will help you increase ROAS, take back controlContinue reading "6 Strategies to Increase ROAS for Paid Ads"| Snowball Creations
This article is by Arvind Kumaraguru, head of marketing at OneCart. Drawing from his experience working with online sellers, Arvind shares practical strategies for navigating the challenges of multichannel eCommerce and making the most of tools that simplify selling across platforms. The eCommerce landscape has dramatically evolved, reshaping customer expectations and purchasing habits. Customers nowContinue reading "Multichannel Selling: What It Is and Best Practices"| Snowball Creations
The SaaS (software as a service) industry has experienced exponential growth in recent years. Projections show that 85% of business applications will be SaaS-based by the end of 2025, up from 70% in 2023. We wouldn’t even call it growth, we’d call it a full-fledged software revolution. But with great SaaS power comes great marketingContinue reading "Proven Strategies for SaaS Marketing Success"| Snowball Creations
What’s all the hype about audience segmentation about? Is it useful? Well, imagine casting a wide net into the ocean, hoping to catch a specific type of fish. You might pull in a few of the right ones, but you’ll also waste time and resources hauling in plenty you don’t need. That’s how traditional marketingContinue reading "What Is Audience Segmentation: What Businesses Should Know"| Snowball Creations
According to Google, businesses make an average of $2 for every $1 spent on Google Ads, which results in a 200% return on investment (ROI). However, averages don’t build pipelines, and statistics mean nothing if your campaign isn’t strategically optimised to its fullest capacity. A well-executed paid ad strategy can be a powerful tool for your leadContinue reading "How to Generate B2B Leads With Paid Ads"| Snowball Creations
Discover the basics of a squeeze page and how to use one to capture leads, grow your email list and boost your marketing strategy.| Snowball Creations
Learn what is remarketing and how this powerful strategy can boost conversions, improve brand recognition,and maximise your ROI.| Snowball Creations
Learn how to choose the right PPC bidding strategies to boost ad performance, lower costs and drive meaningful results for your business.| Snowball Creations
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To boost your Google Ads quality score, you really need to be looking at matching your keywords, ad copy, and landing pages with your target audience and| Snowball Creations
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PPC mistakes can cost you big. Avoid the most common errors and discover how to optimize your ads for better performance and higher conversions.| Snowball Creations