Our latest deep-dive research into Canadian AI adoption shatters every assumption you might have about who’s using artificial intelligence and how they’re integrating it into their daily lives. The post Canadian AI Adoption: How Everyday Users Are Quietly Leading a Digital Revolution appeared first on The Logit Group.| The Logit Group
Research directors face a familiar challenge when business development teams keep winning bids, but internal capacity can't keep pace with demand. The post Beyond DIY Market Research: Getting Professional Support appeared first on The Logit Group.| The Logit Group
Four years ago, the National Day for Truth and Reconciliation was first observed, a federal statutory holiday established to honor the legacy of the residential school system and the experiences of survivors, their families and communities. The post Canadians’ Views on the National Day for Truth and Reconciliation as a Statutory Holiday appeared first on The Logit Group.| The Logit Group
Our Canadian password security survey shows how residents manage logins, from secure tools to risky habits, with generational differences.| The Logit Group
Behind every polished deliverable lies a journey that is rarely as clean as the final result. The post Inside Mission Control: Keeping Studies on Track When Life Gets Messy appeared first on The Logit Group.| The Logit Group
Our national survey reveals Canadians’ top transportation concerns in 2025, from fuel costs and road conditions to transit accessibility.| The Logit Group
Discover how mixed methods research design can improve respondent engagement, uncover deeper insights, and drive better business decisions.| The Logit Group
We often obsess over quotas and criteria, but the real challenge is turning a polite yes into a respondent who is fully present and engaged when it counts. The post Empty Chairs, Expensive Lessons: Improving Commitment in Qualitative Research appeared first on The Logit Group.| The Logit Group
If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible. The post Faster, Smarter, More Human: How AI Is Changing Fieldwork appeared first on The Logit Group.| The Logit Group
Three expert secrets to maximize B2B market research using smart sampling, strong survey design, and integrated methods.| The Logit Group
Shifting consumer behavior trends are reshaping market research, from privacy concerns to micro-moment decision-making.| The Logit Group
Calibr8 protects your survey data by detecting and preventing bots, fraud, and manipulated responses before they impact results.| The Logit Group
Brand tracking measures consumer sentiment, advertising effectiveness, and competitive positioning to guide strategic marketing decisions.| The Logit Group
Our new survey reveals how Canadian attitudes toward American products are evolving in light of the ongoing trade dispute.| The Logit Group
Discover the top Canadian BBQ food preferences this summer, from favorite proteins to ideal salads and desserts.| The Logit Group
Our recent survey reveals rising financial concerns in Canada, with food and retirement savings topping the list.| The Logit Group
Logit is honoured to be named to the 2021 GRIT Top 50 Most Innovative Companies list by GreenBook. The GRIT Top 50 list highlights the achievements of companies who have made significant contributions towards innovation in both MR insights and execution, as voted on by their peers.| The Logit Group
Shifting consumer behavior trends are reshaping market research, from privacy concerns to micro-moment decision-making.| The Logit Group
For over 20 years, The Logit Group has been a leader amongst data collection firms, and our ongoing commitment has been to develop and administer industry-best technologies as the basis of our research execution.| The Logit Group
This study explores whether rising stress and social changes are eroding Canada’s reputation for politeness in public and online spaces.| The Logit Group