2024 - ADOTAT with Pesach Lattin !
Adtech| ADOTAT with Pesach Lattin !
How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From the moment she joined The ADOTAT Show, it was clear we were in the presence of brilliance. Erin is a marketing […] The post Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty appeared first on ADOTAT with Pesach Lattin !.| ADOTAT with Pesach Lattin !
Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution is out of cash and looking for a loan. Streaming doesn’t just monetize less—it barely monetizes at all. For every […] The post Streaming’s Big Lie: The Future of TV Is Already Broke appeared first on ADOTAT with Pesach Lattin !.| ADOTAT with Pesach Lattin !
A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations. CIDs may require the production of documents – including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions. A CID must state […] The post How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID) a...| ADOTAT with Pesach Lattin !
Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations. What is an FTC Warning Letter? Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that […] The post Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense appeared first on ADOT...| ADOTAT with Pesach Lattin !
The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when […] The post The Good, the Bad, and the SPO-ly appeared first on ADOTAT with Pesach Lattin !.| ADOTAT with Pesach Lattin !
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed with attention metrics. And why wouldn’t they? It’s shiny, it’s new-ish, and it promises to fix all your campaign woes in one glorious swoop. Forget the same old KPIs like impressions or click-through rates—those are […] The post 2024: Goodbye Impressions, Hello Attention appeared first on ADOTAT with Pesach Lattin !.| ADOTAT with Pesach Lattin !
Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on my show lately (Season 3 is brewing—sponsors, slide into my DMs). And here’s the kicker: everyone’s still chasing that mythical beast, the Perfect Ad. Spoiler alert: it’s as elusive as ever. In a world where […] The post What is the Perfect Ad? appeared first on ADOTAT with Pesach Lattin !.| ADOTAT with Pesach Lattin !
Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even looking at banner ads anymore?” you might scoff as you doom-scroll through TikTok or Instagram Reels for the third time today. But here’s the thing: display ads aren’t dead—they’re just stuck in an awkward midlife crisis. And […] The post Display Advertising: The Zombie That Refuses to Die (And Why You Should Care) appeared first on ADOTAT wit...| ADOTAT with Pesach Lattin !
The Federal Trade Commission is watching the healthcare lead generation industry closely. On December 10, 2024, the Federal Trade Commission announced that it has sent warning letters to 21 companies that market or generate leads for healthcare plans. The letters were sent as open enrollment season for healthcare plans is ongoing. They provide guidance and […] The post FTC Sends Warning Letters to Healthcare Lead Generators appeared first on ADOTAT with Pesach Lattin !.| ADOTAT with Pesach Lattin !
Look, marketing land is littered with marketers clinging to old-school attribution models tighter than a toddler with a filthy stuffed bunny. In a world where everyone’s pretending their last click attribution model is the Holy Grail—and not some rickety relic stinking of stale Cheetos—one duo is here to yank the security blanket out of your […]| ADOTAT with Pesach Lattin !
Performance marketing has become the fast-food option of the digital age—convenient, tempting, and delivering instant satisfaction. However, just like a diet of burgers and fries, the long-term consequences are far from healthy. The race to capture clicks and conversions is wreaking havoc on brands, chipping away at long-term value while feeding a culture of immediate […]| ADOTAT with Pesach Lattin !
