May 2023 - News Xtend
Media planning vs media buying: a simple guide| News Xtend
When Google conducted its first A/B test in February 2000 – in a bid to discover the optimal number of search results that would appear to a visitor at any given time – it began something of a trend. The idea was to set up a randomised experiment to monitor the reactions of site visitors[Read More]| News Xtend
With 81% of Australian adults now shopping online, digital marketing is more important than ever. As a result, every business must have an SEO strategy that increases their online visibility and brings traffic to their website. Read our SEO guide for tips to boost your ranking on Google Search and create online success for your[Read More]| News Xtend
Bounce rate is an important metric that can uncover opportunities for improvement in a digital marketing strategy. Your website’s bounce rate is the percentage of users who land on your website and leave without clicking on a second page. A high bounce rate is alarming because many of your site’s visitors leave after viewing just[Read More]| News Xtend
More than half of Australia’s population uses Instagram — 13,543,500 active users as of May 2022 — making it a powerful digital marketing platform. But how can you make the most of your business profile on Instagram? Read our ultimate guide to Instagram, including top tips and tricks to help ensure what you do on[Read More]| News Xtend
With 21.45 million social media users in Australia, businesses need to consider social media as part of their digital marketing. With so many social media platforms available and various advertising solutions on each, planning your social media strategy can feel overwhelming. Our tips will help provide valuable guidance which can help boost your following, generate[Read More]| News Xtend
Return on investment (ROI) is one of a business’s most important key performance indicators. This metric provides insight into where your money is best spent and whether your business investments are profitable. When it comes to digital marketing, calculating the ROI of your campaigns reveals where your marketing efforts are succeeding and which areas may[Read More]| News Xtend
The success of a campaign can be determined by analysing various performance metrics. Digital marketing agencies assess the success of their digital marketing campaigns differently. For some, it’s by assessing return on investment (ROI). For others, it’s by measuring their cost per lead. But have you thought about the importance of measuring your Google Ads[Read More]| News Xtend
Social media advertising is a powerful and effective way for your brand to reach its target audience, due to the vast amount of detail the platforms contain about individual users. Much of that information is provided by the user in exchange for free access to the platform, which makes it a rich place for marketers[Read More]| News Xtend
Why do so many businesses run Google display ad campaigns? Because they are so effective. The Google Ad network allows businesses to build brand awareness and attract potential customers through its extensive network of websites, which reaches more than 90% of internet users. Read our complete guide to Google ads to attract potential customers. This[Read More]| News Xtend
The introduction and growth of the internet and its crowning position within our modern, tech-centric society has reshaped and reconfigured all industries. A perfect example: the meteoric rise of digital and online advertising. For advertisers this has meant a huge shift in when, where and how ad campaigns are planned and booked. Traditional channels have[Read More]| News Xtend
Australia's Award-Winning Digital Marketing Agency, trusted for tailored strategies, hands-on service, and transparent reporting to drive standout results.| News Xtend
Access tailored strategies with News Xtend's Social Advertising. We create custom solutions for Facebook, Instagram, LinkedIn, TikTok, and Pinterest.| News Xtend
