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Want to know what we’re working on? Join our list and get updates from the team like client success stories, blog posts, project launches, behind-the-scenes, and more.| Paragon Digital Marketing
Want to know what we’re working on? Join our list and get updates from the team like client success stories, blog posts, project launches, behind-the-scenes, and more.| Paragon Digital Marketing
Video advertising has been an effective way to market your business for decades. From the earliest television commercials, video became an advertising| Paragon Digital Marketing
Google Analytics 4 (GA4) represents the next evolution in web and app analytics, offering a comprehensive solution that unifies tracking across platforms| Paragon Digital Marketing
Understanding your customer is key to effective marketing and ultimately, a successful business. It’s also important to understand what your customers| Paragon Digital Marketing
If there’s one global constant for all your marketing efforts, it’s this: you must know your customer! The entire premise of marketing is that you need to| Paragon Digital Marketing
Contact Us We'd love to hear from you! Ready to see what Paragon can do for your brand? Contact Paragon today for all your digital marketing needs.| Paragon Digital Marketing
Explore and learn from our experienced team how to implement new tactics and strategies, create relevant and targeted content for your audiences, measure and optimize for best results, and much more.| Paragon Digital Marketing
Messaging that will resonate—it’s every marketer’s aim. But to be effective, it must be aligned with whichever unique stage of the buyer’s journey your| Paragon Digital Marketing
Easter eggs are a fun way site creators make the user’s experience more exciting. These are little hidden features that when interacted with have an entertaining result. Google enjoys creating these hidden gems in hopes that users discover them. Google’s Easter eggs span across games, search terms, and knowledge panels. Let’s take a look at […] The post Google Easter Eggs Everyone Should Know About appeared first on Paragon Digital Marketing.| Paragon Digital Marketing
Have you ever noticed that sometimes after you visit a website, it suddenly seems like the company is appearing everywhere you’re visiting online? They probably are. In fact, they’re doing it specifically for you. That’s remarketing in action. Remarketing can be an effective strategy for improving your conversions among customers that have viewed your website […] The post How to Successfully Use Remarketing appeared first on Paragon Digital Marketing.| Paragon Digital Marketing
Have you checked into where your website traffic is coming from lately? Specifically, what visitors are using to find and navigate to your website? You’ll most likely find that many visitors are using mobile phones to view and interact with your site, which means you need to make sure your site is performing well for […] The post How to Make Sure Your Website is Responsive and Mobile-Friendly appeared first on Paragon Digital Marketing.| Paragon Digital Marketing
Every year on Earth Day, people take the time to celebrate our planet and everyone who works for its betterment. Today, I’d like to share what we’re doing at Paragon to promote sustainability. We’ve quietly done a lot over the years and I’d like to share our story and efforts, not to toot our own […] The post Happy Earth Day From Paragon Digital! appeared first on Paragon Digital Marketing.| Paragon Digital Marketing
Podcast advertising is an opportunity to reach a very wide audience. Here’s how it is developing into the future: The post The Future of Podcast Advertising appeared first on Paragon Digital Marketing.| Paragon Digital Marketing
Backlinks play an important role in SEO (Search Engine Optimization) for your website – but not just any backlink will do. If you don’t have the right strategies for quality backlinks in place, you could damage the SEO of your website. Here’s our quick guide to backlinks to help you get started. Why are backlinks […] The post How to Get Quality Backlinks appeared first on Paragon Digital Marketing.| Paragon Digital Marketing
Lead nurturing is a critical component for improving your business results. If you’re building email lists or gathering leads through any other methods, it’s important that you keep them engaged. A common mistake is to spend time and money on gathering leads, only to let them go “stale.” This means that by the time it […] The post 3 Effective Lead Nurturing Tactics appeared first on Paragon Digital Marketing.| Paragon Digital Marketing
Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy. A customer persona is a fictional representation of your ideal client or a large segment of your buying audience. It can include everything from age and gender to likes and dislikes, and your company may have several personas. […] The post How to Create a Customer Persona appeared first on Paragon Digital Marketing.| Paragon Digital Marketing
One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding who they are (customer| Paragon Digital Marketing
If you operate online, it’s important to know about how to avoid copyright infringement. Here’s how to stay on top of the law with your content:| Paragon Digital Marketing
