In a creative twist on traditional awareness campaigns "A Moment for the Middle Child" a unique initiative encouraging young Australians to donate blood, has been unveiled today created by global digital agency DEPT®. Australian Red Cross Lifeblood’s latest media campaign is set to coincide wi| Campaign Brief
Liquid I.V. has teamed up with integrated agency Hello to put the fun back into running, launching Australia’s “Funnest Fun Run”, following new research that shows only 1 in 10 Aussies actually find running fun. The campaign saw radio and podcast duo Lu & Jarch convince 2 x Olympian and Commo| Campaign Brief
Full-service independent agency, BCM Media and Creative (part of BCM Group), has today announced the appointment of senior strategy and creative executive, Lukas Temple, as its new Managing Director. In the newly created role, Temple will be responsible for overseeing client growth and the ope| Campaign Brief
UPDATED TO INCLUDE FILM - Tourism Australia is launching the next instalment of its global ‘There’s Nothing Like Australia’ brand platform today via agency M&C Saatchi, with ‘Come and Say G’day’, a new multi-market, mass awareness campaign inviting international travellers to plan and book an un| Campaign Brief
Tourism Australia is embarking on the next stage of its globally successful 'Come and say G’day' campaign with the second chapter about to launch in key international tourism markets around the world, developed by agency Droga5 ANZ, part of Accenture Song. Brand ambassador Ruby the Souvenir Ka| Campaign Brief
Westpac NZ has partnered with Publicis Groupe NZ’s connected platform of agencies, including Saatchi & Saatchi NZ, Spark Foundry NZ, and Digitas NZ, to launch a new campaign that introduces dynamic three-digit security codes for credit and debit cards. These codes refresh every 24 hours, instant| Campaign Brief
Perth-based Anthologie has appointed Richard Macliver as Director of Health and Innovation, marking a significant step in the agency’s deepening commitment to creating measurable impact across the health sector.| Campaign Brief
Each month Campaign Brief invites top creatives to choose one standout piece of Australian work that isn’t from their own agency. It’s a space for celebrating the craft, fresh thinking and homegrown creativity that continues to raise the bar in our industry. Letizia Bozzolini, Howatson+Company T| Campaign Brief
Each month Campaign Brief invites top creatives to choose one standout piece of Australian work that isn’t from their own agency. It’s a space for celebrating the craft, fresh thinking and homegrown creativity that continues to raise the bar in our industry.| Campaign Brief
Each month Campaign Brief invites top creatives to choose one standout piece of Australian work that isn’t from their own agency. It’s a space for celebrating the craft, fresh thinking and homegrown creativity that continues to raise the bar in our industry. August 2025’s edition features Max| Campaign Brief
Each month Campaign Brief invites top creatives to choose one standout piece of Australian work that isn’t from their own agency. It’s a space for celebrating the craft, fresh thinking and homegrown creativity that continues to raise the bar in our industry. View previous editions of Creative Circl| Campaign Brief
Drew Ridley, founder of We Are Sprout - a brand agency which cooks up irresistible ideas for food and drink industry clients - discusses how unpolished content is capturing greater audience engagement and why it should be at the forefront of F&B content marketing. It’s cheaper, it’s quicke| Campaign Brief
