The 2024 Mentally-Healthy Survey has revealed that 70% of professionals in the media, marketing and creative sectors have experienced burnout in the past 12 months. This finding, in addition to other insights uncovered in the survey, brings to light the ongoing challenges in the industry related to| Campaign Brief
In a creative twist on traditional awareness campaigns "A Moment for the Middle Child" a unique initiative encouraging young Australians to donate blood, has been unveiled today created by global digital agency DEPT®. Australian Red Cross Lifeblood’s latest media campaign is set to coincide wi| Campaign Brief
Liquid I.V. has teamed up with integrated agency Hello to put the fun back into running, launching Australia’s “Funnest Fun Run”, following new research that shows only 1 in 10 Aussies actually find running fun. The campaign saw radio and podcast duo Lu & Jarch convince 2 x Olympian and Commo| Campaign Brief
Full-service independent agency, BCM Media and Creative (part of BCM Group), has today announced the appointment of senior strategy and creative executive, Lukas Temple, as its new Managing Director. In the newly created role, Temple will be responsible for overseeing client growth and the ope| Campaign Brief
UPDATED TO INCLUDE FILM - Tourism Australia is launching the next instalment of its global ‘There’s Nothing Like Australia’ brand platform today via agency M&C Saatchi, with ‘Come and Say G’day’, a new multi-market, mass awareness campaign inviting international travellers to plan and book an un| Campaign Brief
Tourism Australia is embarking on the next stage of its globally successful 'Come and say G’day' campaign with the second chapter about to launch in key international tourism markets around the world, developed by agency Droga5 ANZ, part of Accenture Song. Brand ambassador Ruby the Souvenir Ka| Campaign Brief
Each month Campaign Brief invites top creatives to choose one standout piece of Australian work that isn’t from their own agency. It’s a space for celebrating the craft, fresh thinking and homegrown creativity that continues to raise the bar in our industry. View previous editions of Creative Circl| Campaign Brief
