I've spent the last year (and then some) wrestling with my relationship to platforms.| What Works
Or, the economic vacuousness of "day trading attention"| What Works
The freedom-based marketing campaign that sunk national health insurance in the 1940s in America—and how those same messages resonate in the market today.| What Works
Some of the podcast episodes that helped me make sense of 2024 (free from election coverage or hot takes!)| What Works
When we let others frame our questions or problems for us, we miss out on more creative (and strategic) solutions.| What Works
Let's not call it a 'favorites' list—but here are 5 non-fiction and 5 fiction books that have really stuck with me this year.| What Works
The language we use as marketers, managers, or leaders has major implications for how others understand themselves and the groups they belong to (or don't).| What Works
Chaos creates opportunities—and even accidental celebrities. But I wouldn't bank on it.| What Works
When a responsibility to 'say something' becomes the FOMO of opportunity during a crisis| What Works
Facts aren't enough. We must change the way people think to make our case.| What Works
Positive change—in work, business, or politics—requires regular tending and care. Here are 3 ideas to buoy that effort.| What Works
Information overload is an ancient problem. I talk with Sari Azout, founder of Sublime, to learn how she approaches collecting and creating ideas in the post-information age.| What Works
The more socially and culturally beneficial our work is, the less we're supposed to get for it.| What Works
We must examine the tendency to flatten and reduce ourselves and others if we want to rethink work and business.| What Works
I feel trapped in the present. It's time to get back to shaping change.| What Works
The way we frame a problem determines how we understand what resources are required and how we might procure them.| What Works
Wherein I discuss incontinence products, whole-body deodorant, and "The Tortoise and the Hare" to examine what happens when we think we're 'just' telling stories.| taramcmullin.substack.com
Even when we condemn "makers and takers" rhetoric, we often still judge ourselves and our productivity using its terms.| taramcmullin.substack.com
