props vs eVars | Why is there unspecified in eVar reports? Adobe Analytics - Datavinci
Learn why 'Unspecified' appears in eVar reports in simple terms and improve your tracking with tips from Datavinci Services.| DataVinci Academy
Learn why 'Unspecified' appears in eVar reports in simple terms and improve your tracking with tips from Datavinci Services.| DataVinci Academy
Google Ads is a complex tool that allows advertisers to grow their business and reach more customers. Google Ads help your business bring in new customers or leads through search ads, display network ads, and YouTube ads. And it seems pretty simple… But Google Ads can be tough to navigate. Companies pay money to Google based […] The post Google Ads: The Introduction appeared first on DataVinci Academy.| DataVinci Academy
Introduction Google Analytics 4 (GA4) recently announced a new feature, known as “Calculated Metrics” that enables users to create metrics by applying mathematical operations to existing metrics. This article will provide you with a comprehensive guide on how to create calculated metrics in GA4, address common questions about this feature, and offer practical use cases. […] The post Mastering Calculated Metrics in Google Analytics 4 appeared first on DataVinci Academy.| DataVinci Academy
There are several ways to drive conversion optimization efforts in an organization. The choice of operating model depends on: Model 1 – ONGOING CONSISTENT TESTING If an organization wants to have a pure data-driven conversion optimization model such that they meticulously want to assess how the addition/removal/update of any element contributes to the conversion rate […] The post Conversion Optimisation Model Discovery appeared first on DataVinci Academy.| DataVinci Academy
In this post today, we shall cover the basics of marketing attribution and how we can use Attribution IQ from Adobe Analytics for our marketing attribution requirements So what is Attribution? Basically Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to […] The post Marketing Attribution And Attribution IQ in Adobe Analytics appeared first on DataVinci Academy.| DataVinci Academy
In Google Data Studio, Explorer is a new tool which helps you in analyzing data faster . The Explorer streamlines the editing, viewing and data visualization experience. Helps apply filters quickly. Export your explorations to new or existing reports. You can even access the Explorer from any report to start exploring your data without modifying […] The post Google Data Studio Explorer – What, Why & How appeared first on DataVinci Academy.| DataVinci Academy
So lets cut down the title into Bite-sized chunks, okay? What is Google Bigquery? Google BigQuery is a warehouse for analytics data. It’s a place where you can: House your data for $0.02 per gigabyte (equivalent of 256 MP3 files). Query your data for $5.00 per 5 terabytes of queries (about 1 million 5-minute songs). […] The post Creating Custom Queries through Bigquery in Google Data Studio appeared first on DataVinci Academy.| DataVinci Academy
Hello sunshine. Thank you for blessing my post with your grace! You seem to be in a mood for some prop and eVar today, eh? You naughty digital analyst! If you have been following my blogs, then this is the fourth blog in my 10-blog series on props and eVars. My objective is to create […] The post Props and eVars | Why you should pass page names in both props and eVars? appeared first on DataVinci Academy.| DataVinci Academy
What is MDE? This article is one in long line of series on AB Testing that we intend to post. I expect that the reader has some familiarity with AB Testing and article intends to be a revision capsule for the reader. What is MDE? Minimum detectable Effect is minimum increase that is expected […] The post What is MDE? Lets clear all doubts appeared first on DataVinci Academy.| DataVinci Academy
Hello there. Welcome to my shiny blog. A blog dedicated to all the Digital Analytics ninjas and their beautiful mothers. When I woke up on the morning of this blog, my mother told me go write a post on prop and eVar blog and make her proud. So here I am, writing the fifth blog […] The post props and eVars | Passing page URLs in both prop and eVar appeared first on DataVinci Academy.| DataVinci Academy
Understand the basics of Props and eVars in our third blog. Discover how to use metrics correctly for better analytics. improve your data skills with DataVinci Services.| DataVinci Academy
DataVinci: Expert Google Analytics Agency offering GA4 Consulting Services, GTM Consulting Services, and CRO solutions to elevate your digital strategy and optimize conversions.| DataVinci Academy
Learn how to analyze and improve conversion rates in GA4. This comprehensive guide helps you optimize performance and drive better results| DataVinci Blogs
