We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.| www.iabuk.com
Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video.| www.iabuk.com