Catch all the news, analyses and insights in the brand marketing ecosystem from Network18’s flagship platform for the advertising, media and marketing communities.| www.storyboard18.com
Meta will start using users’ conversations with its AI assistant from December 16 to personalize ads and content across Facebook and Instagram. The data-driven update has no opt-out option, excluding the UK, EU and South Korea.| www.storyboard18.com
As Google's licensing pilot unfolds, what remains to be seen is whether it can truly rebalance the equation between those who build the platforms and those who create the content that fuels them.| www.storyboard18.com