Business Intelligence for Gaming and Esports - Stream Hatchet
Discover the power of audience analytics with Stream Hatchet, gaining valuable insights to enhance your live-streaming marketing strategy.| Stream Hatchet
If you’re reading this, you’re probably already well aware of the latest controversy surrounding viewbotting on Twitch. After some high-profile call-outs in July this year, Twitch announced that they would be cracking down on viewbotting with a series of drastic new updates. As these changes rolled out, masses of viewership were lost week over week […] The post Countering Viewbotting on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Celebrities have a dubious reputation when it comes to getting results from an advertising campaign. Old school wisdom suggests that while celebrities are memorable, they often overshadow the actual product being advertised and fail to convince consumers to purchase products. However, this is shifting: According to data from YouGov, 34% of Gen Z audiences trust […] The post Celebrity Sponsorships for Gaming Audiences appeared first on Stream Hatchet.| Stream Hatchet
Streaming is a fertile ground for discussing emerging topics; a kind of melting pot of ideas which, through conflict with one another, spit out an agreed upon consensus. This process can be messy or unruly, but it’s always fascinating to participate in. Newer topics like AI and politics are particularly volatile, with pundits and experts […] The post Cryptocurrency Hype on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
With the Esports World Cup in full swing, the importance of co-streamers in summoning online crowds to these games is on display. To celebrate, we’re going to look over co-streamers from some of the most popular esports tournaments and live-streaming events in the past year. We’ll see just how crucial co-streaming was to their success, […] The post The Top Co-streamers Promoting Esports and Events appeared first on Stream Hatchet.| Stream Hatchet
EVO USA is kicking off for 2025, bringing the Fighting Game Community (FGC) together for the most popular event on the calendar. While esports pros battle it out in their respective disciplines, publishers like Capcom, Bandai Namco, SNK, and Sega will be looking to make a splash with huge announcements. The fierce loyalty of the […] The post Fighting Games and Arcade Fighters on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
For new entrants to the live-streaming arena, the sheer mass of information can be overwhelming. Platforms, streamers, gaming titles, variety content – with so many interesting trends emerging, evolving, and fading at the lightspeed rate of online discourse, it can be hard to separate out what’s important. To help you demystify this industry, we’re covering […] The post Kick Basics: A Beginner’s Guide for Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Some games simply ooze energy out of every pore. Seeing a single clip or playing just one round is enough for the developers’ passion to shine through on the screen. Mecha Break is one such game: A mecha shooter title developed and published by Amazing Seasun Games that was fueled through a 10-year development cycle […] The post Mecha Break: Influencer Marketing & Collaborations appeared first on Stream Hatchet.| Stream Hatchet
We all have some basic assumptions about Gen Z: They’re tech savvy, they value creativity, and social personas are just as important as their real life reputations. But diving deeper into how they respond to marketing reveals some interesting insights that set this generation apart. While they’re generally better versed in navigating marketing ploys, they’re […] The post Influencer Marketing to Gen Z on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Game genres are often our first port of call when trying to classify games and analyze trends among the industry. When a surprise hit splashes onto live streaming, our first instinct is to compare this game to other games within the same genre to see why it differs. Even here at Stream Hatchet we tend […] The post Game Genre Definitions for Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
With the popularity of influencer marketing taking off, brands are fighting for the attention of popular creators and trying to cement themselves in the space. Digital content creators are the pop stars of this generation: Being able to align your brand with their personalities ensures you’ll reach younger audiences and remain culturally relevant. But 75% […] The post Non-Endemic Brand Campaigns on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Discover the power of audience analytics with Stream Hatchet, gaining valuable insights to enhance your live-streaming marketing strategy.| Stream Hatchet
Who has the most subscribers on platforms like Twitch, YouTube, and Kick? Discover the most popular streamers in live-streaming right now.| Stream Hatchet
