After nearly two months, 25 tournaments, and the awarding of over $70M in prizes, the Esports World Cup (EWC) is over. Pro teams from around the world competed in MOBAs, Fighters, Shooters, Battle Royales, and RTS titles for the right to call themselves the world’s best gamers. The spectacle of the EWC would have been […] The post The Esports World Cup 2025 on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Metroidvanias (or “Search Action” games) are one of the most beloved indie game genres. But while other indie genres like Simulator Games and Cozy Games have formed their own communities on live streaming, Metroidvanias have struggled to make the leap onto platforms like Twitch and YouTube. Or at least they had, until the release of […] The post Hollow Knight: Silksong & Metroidvanias on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
The signs of an oncoming Roblox downpour in 2024 have erupted into a full-blown storm in the second half of 2025. When we first saw those gathering clouds, we covered how brands could use influencer marketing in tandem with Roblox (and other UGC games/platforms) to reach a wider audience. Fast forward to August, and Roblox […] The post The Link Between Roblox Streamers and Roblox Players appeared first on Stream Hatchet.| Stream Hatchet
Game publishers are presented with a few marketing routes for their upcoming titles, from event appearances to Steam Store Page optimization to playable demos. But almost all game publishers will, at some point in their promotion cycle, turn to influencer marketing to reach their anticipated community online. The idea here is to convert viewers into […] The post Linking Streaming Awareness with Steam Wishlists appeared first on Stream Hatchet.| Stream Hatchet
If you’re reading this, you’re probably already well aware of the latest controversy surrounding viewbotting on Twitch. After some high-profile call-outs in July this year, Twitch announced that they would be cracking down on viewbotting with a series of drastic new updates. As these changes rolled out, masses of viewership were lost week over week […] The post Countering Viewbotting on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Celebrities have a dubious reputation when it comes to getting results from an advertising campaign. Old school wisdom suggests that while celebrities are memorable, they often overshadow the actual product being advertised and fail to convince consumers to purchase products. However, this is shifting: According to data from YouGov, 34% of Gen Z audiences trust […] The post Celebrity Sponsorships for Gaming Audiences appeared first on Stream Hatchet.| Stream Hatchet
Streaming is a fertile ground for discussing emerging topics; a kind of melting pot of ideas which, through conflict with one another, spit out an agreed upon consensus. This process can be messy or unruly, but it’s always fascinating to participate in. Newer topics like AI and politics are particularly volatile, with pundits and experts […] The post Cryptocurrency Hype on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
With the Esports World Cup in full swing, the importance of co-streamers in summoning online crowds to these games is on display. To celebrate, we’re going to look over co-streamers from some of the most popular esports tournaments and live-streaming events in the past year. We’ll see just how crucial co-streaming was to their success, […] The post The Top Co-streamers Promoting Esports and Events appeared first on Stream Hatchet.| Stream Hatchet
EVO USA is kicking off for 2025, bringing the Fighting Game Community (FGC) together for the most popular event on the calendar. While esports pros battle it out in their respective disciplines, publishers like Capcom, Bandai Namco, SNK, and Sega will be looking to make a splash with huge announcements. The fierce loyalty of the […] The post Fighting Games and Arcade Fighters on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
For new entrants to the live-streaming arena, the sheer mass of information can be overwhelming. Platforms, streamers, gaming titles, variety content – with so many interesting trends emerging, evolving, and fading at the lightspeed rate of online discourse, it can be hard to separate out what’s important. To help you demystify this industry, we’re covering […] The post Kick Basics: A Beginner’s Guide for Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Discover the power of audience analytics with Stream Hatchet, gaining valuable insights to enhance your live-streaming marketing strategy.| Stream Hatchet
Who has the most subscribers on platforms like Twitch, YouTube, and Kick? Discover the most popular streamers in live-streaming right now.| Stream Hatchet