Business Intelligence for Gaming and Esports - Stream Hatchet
Discover the power of audience analytics with Stream Hatchet, gaining valuable insights to enhance your live-streaming marketing strategy.| Stream Hatchet
Music creators and DJs often get overlooked by publishers and brands aiming to reach new audiences, being overshadowed by the mega reach of gamers and variety content creators. However, musicians offer a massive advantage when promoting a brand or product: They can create transformative art which hooks in audiences. For this reason, musicians and DJs […] The post Partnering with Music Creators and DJs for Marketing appeared first on Stream Hatchet.| Stream Hatchet
Marathon streams have become one of Twitch’s most powerful storytelling formats, but few creators have turned them into cultural events quite like Kai Cenat. What began as an experiment with Mafiathon 1 in 2023 has snowballed into a trilogy that redefines what’s possible for live streaming. We’ve previously covered Mafiathon 1 and Mafiathon 2, but […] The post Kai Cenat’s Mafiathon 3 Full Recap: Breaking 1 Million Subscribers appeared first on Stream Hatchet.| Stream Hatchet
Sports Games are often overlooked when it comes to discussions among hardcore gamers. Despite genres like MOBAs, Fighting Games, and Shooters getting attention on live-streaming thanks to their competitive nature, Sports Games seem to quietly chug along while avoiding the esports spotlight. And, this happens despite the massive player bases for annual Sports Game releases […] The post Sports Games with EA Sports FC 26 on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
After nearly two months, 25 tournaments, and the awarding of over $70M in prizes, the Esports World Cup (EWC) is over. Pro teams from around the world competed in MOBAs, Fighters, Shooters, Battle Royales, and RTS titles for the right to call themselves the world’s best gamers. The spectacle of the EWC would have been […] The post The Esports World Cup 2025 on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Metroidvanias (or “Search Action” games) are one of the most beloved indie game genres. But while other indie genres like Simulator Games and Cozy Games have formed their own communities on live streaming, Metroidvanias have struggled to make the leap onto platforms like Twitch and YouTube. Or at least they had, until the release of […] The post Hollow Knight: Silksong & Metroidvanias on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
The signs of an oncoming Roblox downpour in 2024 have erupted into a full-blown storm in the second half of 2025. When we first saw those gathering clouds, we covered how brands could use influencer marketing in tandem with Roblox (and other UGC games/platforms) to reach a wider audience. Fast forward to August, and Roblox […] The post The Link Between Roblox Streamers and Roblox Players appeared first on Stream Hatchet.| Stream Hatchet
Game publishers are presented with a few marketing routes for their upcoming titles, from event appearances to Steam Store Page optimization to playable demos. But almost all game publishers will, at some point in their promotion cycle, turn to influencer marketing to reach their anticipated community online. The idea here is to convert viewers into […] The post Linking Streaming Awareness with Steam Wishlists appeared first on Stream Hatchet.| Stream Hatchet
If you’re reading this, you’re probably already well aware of the latest controversy surrounding viewbotting on Twitch. After some high-profile call-outs in July this year, Twitch announced that they would be cracking down on viewbotting with a series of drastic new updates. As these changes rolled out, masses of viewership were lost week over week […] The post Countering Viewbotting on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Celebrities have a dubious reputation when it comes to getting results from an advertising campaign. Old school wisdom suggests that while celebrities are memorable, they often overshadow the actual product being advertised and fail to convince consumers to purchase products. However, this is shifting: According to data from YouGov, 34% of Gen Z audiences trust […] The post Celebrity Sponsorships for Gaming Audiences appeared first on Stream Hatchet.| Stream Hatchet
Streaming is a fertile ground for discussing emerging topics; a kind of melting pot of ideas which, through conflict with one another, spit out an agreed upon consensus. This process can be messy or unruly, but it’s always fascinating to participate in. Newer topics like AI and politics are particularly volatile, with pundits and experts […] The post Cryptocurrency Hype on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Discover the power of audience analytics with Stream Hatchet, gaining valuable insights to enhance your live-streaming marketing strategy.| Stream Hatchet
Who has the most subscribers on platforms like Twitch, YouTube, and Kick? Discover the most popular streamers in live-streaming right now.| Stream Hatchet
