Johnson & Johnson’s proposed $9 billion talc settlement in 2024 triggered a surge in marketing activity within the legal industry. The case highlighted the lucrative potential of mass tort cases, prompting law firms to invest $778,000 in TV ads within a month, a 65% increase from previous spending levels. Although the amount is substantial, the […]| Digital Authority Partners
Real growth doesn’t come from chasing clicks; it comes from understanding people. Business is built on trust, results, and long-term value—not hype. That’s why many teams turn to Chicago’s best fractional CMO service for strategies that match the city’s relationship-first approach. We apply marketing automation with that same mindset—focused on people, not just dashboards. With […]| Digital Authority Partners
Growth often slows when there’s no clear marketing leadership to coordinate channels and keep the pipeline healthy. If you’re weighing a B2B fractional CMO for SaaS, you’re not alone — many founders hit this crossroads between product-market fit and scaling revenue. However, bringing in a marketing specialist is worth it. Firms that prioritize marketing goals […]| Digital Authority Partners
For many B2B SaaS founders, cost-effective fractional CMO solutions are the smartest way to access executive-level marketing leadership without taking on the expense of a full-time hire. In SaaS, budget discipline is essential for sustainable growth. Apart from only costing a fraction of the price of a full-time chief marketing officer (CMO), fractional chief marketing […]| Digital Authority Partners
Account-based marketing (ABM) is a proven strategy for B2B success. ABM requires tight sales alignment, an in-depth understanding of your ideal customers, and personalized campaigns tailored to each target audience. Most ABM marketing programs yield a 72% higher return on investment compared to other marketing types. This is where a fractional chief marketing officer (FCMO) […]| Digital Authority Partners
It’s no longer optional for law firms to market themselves; it’s the difference between growth and being overlooked. How can you distinguish yourself amidst intense competition and ever-evolving digital trends? Hiring a fractional CMO for law firm marketing is the answer for many lawyers. That’s where hiring a marketing strategy consultant or a fractional CMO […]| Digital Authority Partners
The buyer landscape is shifting. By 2025, Millennials and Gen Z are expected to account for 71% of B2B purchases, with half of significant transactions occurring through self-serve digital channels. For your Chicago firm, this involves a faster adaptation, the creation of stronger digital presences, and ensuring your marketing aligns with evolving buyer expectations. A […]| Digital Authority Partners
Strong team management relies on clear communication, foresight, and trust. In Chicago’s fast-moving business scene, marketing leadership can mean the difference between growth and stagnation. For many businesses, understanding the duration of the interim CMO role in Chicago helps determine whether this temporary leadership solution is the right fit during times of transition. A chief […]| Digital Authority Partners
A personal injury law firm is built on trust, compassion, and expertise. You need more than traditional marketing to connect with clients effectively. You need a strategy that drives visibility and credibility online. That’s where a fractional chief marketing officer (FCMO) comes in. FCMOs are marketing strategy consultants with executive-level expertise. They use digital marketing […]| Digital Authority Partners
Building a strong marketing team is a wise investment. Salaries for senior leaders exceed the national average in major markets, and you may be carefully evaluating the commitment required to hire a full-time Chief Marketing Officer (CMO). As a result, you may be asking a straightforward question: how much does a Chicago fractional CMO service […]| Digital Authority Partners
Charlotte businesses are scaling smarter, without the overhead of a full-time marketing executive. A fractional CMO delivers high-level strategy, team alignment, and systemized marketing that drives results. The impact of a Charlotte fractional CMO is clear. Local businesses are scaling smarter with strategic marketing leadership without the full-time cost. These part-time executives advise and lead […]| Digital Authority Partners
When navigating a tight industry like finance, a New York fractional CMO for financial services can help your financial company stand out from the crowd. With a wide range of marketing services at your disposal, your company can achieve high conversion rates, foster loyal customers, and experience long-term growth. This guide walks you through the […]| Digital Authority Partners
Scaling franchises with tech is no small feat, but the right tech stack can turn those growing pains into growing gains. Whether you’re just starting out or already managing multiple locations, utilizing franchise-focused technology can help you grow your business sustainably. Working with a franchise marketing agency helps keep your customers happy, franchisees satisfied, and […]| Digital Authority Partners
Denver’s niche markets include outdoor enthusiasts seeking sustainable products and craft beer enthusiasts passionate about unique taproom experiences. While these niche markets drive growth, they’re also more challenging to break into. A fractional chief marketing officer (CMO) can make all the difference, bringing specialized expertise to navigate the city’s growing niche markets. They optimize strategies […]| Digital Authority Partners
For B2B SaaS businesses, automated email marketing is now essential to scalable growth. Delivering personalized, consistent touchpoints with automation increases conversion rates and improves client retention, opening up possibilities that human mailings and generic blasts frequently miss. Under the direction of a fractional CMO for SaaS, automation turns email into a revenue-generating tool and removes […]| Digital Authority Partners
Keeping track of your entire customer database is a balancing act. From ensuring the privacy and security of this data to utilizing it for marketing purposes, it’s easy to get overwhelmed with so much information. However, a Raleigh fractional CMO can handle. For Raleigh-based companies, having an FCMO help manage your SaaS CRM data will […]| Digital Authority Partners
New York is the most challenging marketing arena in the U.S. According to recent data, New York State is home to over two million small businesses, representing 99.8% of the state’s companies. Businesses across industries, from Wall Street to Silicon Alley, are vying for customer attention. To stay ahead, companies need more than tactical campaigns; […]| Digital Authority Partners
LA companies hiring fractional SEO consultants see 29% growth. Discover why SEO under a fractional CMO beats traditional models.| Digital Authority Partners
“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company wit...| Digital Authority Partners
In a city as competitive as Chicago, marketing teams face constant pressure to perform. With more than 100,000 businesses competing for attention, even well-researched and creative campaigns can fall flat without exemplary leadership and coordination. Success depends on fresh ideas and having a strong marketing team structure guided by an expert strategy. A Chicago-based FCMO […]| Digital Authority Partners
Consumer behaviour is subject to sudden changes, and markets are changing at a dizzying rate. This implies that B2B SaaS businesses must use more than simply their gut feelings when making important decisions. This reality has led many forward-thinking organizations to embrace predictive analytics for B2B SaaS with a fractional CMO. For a truly competitive […]| Digital Authority Partners
Charlotte’s mid-sized businesses are growing fast, but many still struggle to find the right marketing leadership. Hiring a full-time CMO can be too expensive, and junior marketers may lack the experience to scale effectively. That’s where a Charlotte fractional CMO can step in, offering high-level strategy on a flexible basis. These contract-based executives provide expert […]| Digital Authority Partners
Generating high-quality leads is one of the biggest challenges in B2B SaaS. Buyers expect real value before they ever speak to sales, and companies need ways to identify serious interest early in the process. A B2B SaaS CMO can help build a stronger demand generation strategy using gated content. Fractional CMO B2B SaaS lead generation […]| Digital Authority Partners
Los Angeles is a city of relentless innovation and stiff competition, so marketing leadership must be sharp and flexible. Yet, many companies can’t justify a full-time Chief Marketing Officer when budgets and needs fluctuate. A recent survey showed that only 7.7% of company revenue in 2024 is allocated to marketing, down from about 11%. This […]| Digital Authority Partners
SaaS companies now use entirely different methods to reach their target audiences. The traditional methods of cold emails and lead funnels no longer produce effective results in today’s market. The modern approach to audience engagement focuses on trust-building. At the heart of this shift? Influencer marketing. The influencer marketing industry valuation reached $24 billion in 2024, demonstrating a 13.7% increase from 2023. That kind of […]| Digital Authority Partners
Chicago founders need to balance achieving meaningful growth while watching every dollar. With marketing budgets holding steady at just 7.7% of company revenue in 2025, leaders face the challenge of how to scale faster without inflating fixed costs. At the same time, Chicago’s startup ecosystem — from biotech to B2B SaaS — is more dynamic […]| Digital Authority Partners
You may wonder what’s in it for you when you hire Chicago’s best fractional CMO service, and, while the temptation is there to strike out on your own, there’s real risk in taking on a SaaS pipeline without the help of a fractional CMO for SaaS. They’ll help you run powerful marketing campaigns and tap […]| Digital Authority Partners
The COVID-19 pandemic accelerated the rise of telehealth and telemedicine. Consultations conducted over the phone or via computer, along with home health services, became the norm and played a significant role in preventing the spread of infectious diseases. Today, these expectations remain — patients want convenient, safe, and digital-first access to healthcare. In just two […]| Digital Authority Partners
The boardroom conversation shifts when revenue plateaus. Your CEO turns to the empty chair where a Chief Marketing Officer should sit, then looks at the budget spreadsheet showing that a $300,000 annual salary isn’t feasible. This scenario plays out daily across Chicago’s Loop, from tech startups in River North to healthcare companies in the Medical […]| Digital Authority Partners
The right marketing strategy can make or break a business — which is why many companies hire a fractional CMO in Los Angeles to drive growth. If budget or staffing limitations are holding you back from full-time executive talent, a fractional CMO offers C-suite expertise at a fraction of the cost. This is why many […]| Digital Authority Partners
Chicago’s food scene is packed with competition, and quick-service restaurants (QSRs) need more than word of mouth. Between online ordering, local ads, and social media noise, restaurant owners need targeted strategies that work. A FCMO for Chicago restaurant marketing helps QSRs grow through innovative branding, SEO, paid media, and reputation management, all without the cost […]| Digital Authority Partners
Many SaaS startups don’t have the time or budget to experiment with account-based marketing (ABM). Without a smart strategy, even the most solid teams will experience challenges reaching high-value targets. For an effective solution, many turn to a B2B fractional CMO for SaaS companies, and take the guesswork out of growth. By working with a […]| Digital Authority Partners
Los Angeles businesses are trading in their chief marketing officers for fractional chief marketing officers (FCMOs). They’re enjoying the benefits of high-level expertise without the hassle, or the cost, of a full-time C-suite Los Angeles marketing executive. Companies have cut their marketing budgets over the last few years from 9.1% in 2023 to a flatlined […]| Digital Authority Partners
For many Los Angeles companies, hiring a full-time chief marketing officer is simply out of reach. Turning to a B2B fractional CMO in Los Angeles allows companies access to an executive-level marketing specialist with less financial commitment. B2B companies can tap into leaner, faster, and more strategic leadership, and a good example is fractional CMOs […]| Digital Authority Partners
Learn how a fractional marketing director for Chicago channel marketing drives growth, reach & revenue. Contact Digital Authority Partners today.| Digital Authority Partners
Crawl budget is the number of web pages a search engine crawls and indexes at a set time. Two elements determine crawl budget: crawl demand and crawl capacity limit. Googlebot sets a crawl capacity limit based on three factors: Google’s crawling limits, crawl health, and the limit a site owner sets in Search Console. Given […]| Digital Authority Partners
Amazon’s Alexa is still advancing — still going to more places. Recent numbers show that its future is brighter than ever. That’s right. Millions of people use Amazon’s Alexa to do everything from play music to set reminders to order groceries, and more. The Amazon Echo smart speakers are a classic feature in homes, so […]| Digital Authority Partners
In San Diego, properties sell in an average of 21 days, and the number of qualified buyers is shrinking. To stand out and claim these lists as yours, it takes more than ads. It takes strategy. Many real estate groups waste time and money on marketing that doesn’t convert because it lacks leadership. That’s where […]| Digital Authority Partners
The wholesale industry is becoming increasingly competitive, with its market size expected to grow to $73.13 trillion in 2029. As more retailers rely on wholesale companies to supply their products, the role of the fractional CMO (FCMO) becomes more critical. For wholesale companies, marketing is about building strong relationships with retailers looking for reliable suppliers […]| Digital Authority Partners
Mass pollution lawsuits, such as those involving PFAS, are gaining traction rapidly. Law firms that want to stay ahead need more than a basic marketing plan. They need strategic leadership. That’s where a fractional chief marketing officer (FCMO) comes in. A fractional law firm CMO can help identify, reach, and convert high-quality leads efficiently, without […]| Digital Authority Partners
The retail scene in Vancouver is changing rapidly, and standing out as a business has become more challenging than ever. Although there is plenty of demand in busy areas, every retailer is fighting for customers, now competing for both in-store and online customers. If you’re a brand trying to cut through the noise and keep […]| Digital Authority Partners
In a recent survey, 44% of adults in the U.S. say they have used AI-powered search engines to help them understand concepts. Around 37% claim that they use these tools to provide recommendations. In simple terms, more people are turning to AI for answers to their most important questions, which is where search engine optimization […]| Digital Authority Partners
Large language models (LLMs) like ChatGPT, Claude, Gemini, and Copilot are among the fastest-adopted technologies in history. Half of Americans use these tools today, whether in their personal lives or across work tasks. Around 80% of workers in the U.S. could have at least 10% of their tasks affected by generative AI. While many digital […]| Digital Authority Partners
Companies hire chief marketing officers to help steer their marketing campaigns — but when you’re a SaaS company, you need to increase revenue and generate growth at a faster pace. A fractional CMO for SaaS is a part-time executive-level marketer who offers you the expertise of a chief executive at a fraction of the cost. For […]| Digital Authority Partners
Sometimes, inspiration is simply recharging your creative spirit by reading or seeing things that convince you that you are on the right path. If you’re struggling to find or write original content to attract prospects and you feel as if you’ve hit the bottom of the well, stop despairing and keep reading to learn more […]| Digital Authority Partners
What tech can shape our individual and collective futures like Artificial Intelligence (AI)? Artificial intelligence is on a nonstop evolutionary path. From Siri scheduling meetings for us to Alexa taking our shopping lists to robotics and machines automating routine tasks for us, AI is no longer part of science fiction. It’s fully integrated itself with […]| Digital Authority Partners
Building a successful business requires more than hard work. It’s an entrepreneur’s ability to overcome obstacles and think outside-the-box that is ultimately responsible for turning a dream into a profitable business. Are you currently a freelancer wondering how to build a successful business? Before you take the plunge, let me be clear: freelancing is not […]| Digital Authority Partners
Content marketing is engaging, fun to create, and effective in bringing new customers right to your doorstep. Businesses are becoming more creative and innovative with their content marketing strategies, leading to new trends popping up in business-to-consumer (B2C) marketing. As technology and consumer needs continue to change and evolve, so should B2C marketers’ content strategies. […]| Digital Authority Partners
Amazon debuted the first Alexa in November 2014. Today, it’s become a household name in voice assistant technology, with over six million users in the United States. Alexa is making waves not only in households but also in the workplace. Launched in 2017, Alexa for Business is changing the way companies accomplish everyday tasks, from […]| Digital Authority Partners
B2B healthcare SaaS companies have a lot to juggle in terms of product development, sales, and customer support, and marketing gets lost in the mix. When your SaaS company has limited marketing resources or if you’re not getting the results you want, seeking help from a B2B SaaS CMO may be a wise decision. Fractional […]| Digital Authority Partners
With a saturated legal market, it’s challenging for injury law firms to compete with other lawyers. Law firms need to use new methods to get leads to stand out. Firms can lose out on potential clients and waste money on ineffective marketing plans without a strategy. A fractional law firm CMO (FCMO) provides high-level marketing […]| Digital Authority Partners
Pay-per-click is one of the most effective digital marketing strategies for rapidly boosting site traffic. When done correctly and with the help of a PPC agency, your website can enjoy first-page rankings on Google and rise above the competition. However, PPC is getting more competitive. Many other brands similar to yours will continue to implement […]| Digital Authority Partners
Chief marketing officers juggle many responsibilities outside of marketing, one of which is cash flow budgeting. Using their expertise in financial management and budget allocation, fractional CMOs help ensure that businesses earn more than they spend and don’t spend more than what they’re capable of. Cash flow budgeting is no walk in the park, especially […]| Digital Authority Partners
Now that you’ve finally built your website, the next step is to make sure people see it. This is a lot easier said than done, as this process involves many different parts. Even though it may take some time, with the help of an SEO agency, the results you’ve dreamed of are closer than ever. […]| Digital Authority Partners
It’s very hard for a young business to gain traction online; even older, legacy businesses may struggle. Competition, marketing-specific know-how, and resource allocation can make establishing a flourishing online presence difficult for non-marketing professionals. If your business is in a similar situation, you may need to improve your SEO strategies. SEO or search engine optimization […]| Digital Authority Partners
When it comes to eCommerce building tools, Magento is one of the best. It’s helped thousands of online businesses worldwide grow and flourish, and yours could be next! With its strong features and flexibility, you can build your own online store that’s perfectly tailored to your needs. However, Magento development for SMBs (small and midsize […]| Digital Authority Partners
The question of the day: Why hire a law firm CMO for personal injury lawyers? Many firms struggle to bring in steady, high-quality clients. Without the right strategy, even the most experienced partners waste money on ads, SEO, and websites that don’t get results. A marketing expert can fix that. A Fractional Law Firm CMO […]| Digital Authority Partners
Law school covered everything from personal injury to intellectual property, but we’re guessing a professor never went over how to run a successful Facebook ad campaign or the differences between Google Analytics 4 and Universal Analytics. The digital advertising world is just about as specialized as the legal one. As such, a lawyer’s marketing plan […]| Digital Authority Partners
The global healthcare sector continues to rise to new heights every year. According to a report by Grand View Research, healthcare SaaS is expected to grow at an annual growth rate of 19.5% from 2021-2028. This only goes to show how much technology and digitization have left their mark on healthcare, impacting the lives of […]| Digital Authority Partners
The Software-as-a-Service (SaaS) industry has been on a steady rise since 2021. Serving almost every industry with tools for project management, accounting, user relationship management (CRM), and data management, SaaS continues to develop solutions to millions (probably) of operational tasks and services, opening up new markets as they go. The catch: Thanks to the nature […]| Digital Authority Partners
Do you need a little inspiration for your next marketing campaign? The internet is a giant library full of helpful resources that guide your marketing efforts (and pictures of cats). Straight from our content marketing services team, we’ve compiled five of the best marketing blog posts of the week that’ll spark new strategies and creative […]| Digital Authority Partners
If you want to grow your personal injury law firm and appeal to more clients, you need the right marketing hacks. A Fractional Law Firm CMO (FCMO) can help you expand your online presence, strengthen your brand, and reach the right audience. With their expertise, you can build a personal injury law firm marketing strategy […]| Digital Authority Partners
Everything is bigger in Texas, including business growth opportunities for your growing business. But it’s not without its numerous challenges, which include marketing for Austin entrepreneurs. What if we told you there was a way to gain access to all the marketing services you need, plus more, at a fraction of the cost? Enter the […]| Digital Authority Partners
Marketing a PFAS class action lawsuit comes with challenges, from strict advertising regulations to competition in mass tort cases. Legal marketers must balance compliance, ethical messaging, and effective outreach to connect with those affected by PFAS exposure. A fractional law firm CMO plays a key role in developing strategies that reach the right audience while […]| Digital Authority Partners
Vancouver’s independent schools, preschools, and online programs need strong enrolment marketing to attract students. Many struggle to reach the right audience or stand out from other schools. A fractional CMO in Vancouver helps schools develop stronger marketing strategies without the cost of a full-time executive. Schools can strengthen their enrolment marketing in Vancouver by using […]| Digital Authority Partners
It’s 2025, we’re living in a much-changed world, and no industry is feeling the impact like hospitality. However, that doesn’t mean the industry can’t adapt and thrive. No matter which area of hospitality your business operates in, you’ve probably taken a substantial hit over the last 18 to 24 months. We’re going to give you […]| Digital Authority Partners
The core principle of ADA web accessibility rules is to provide equal access to everyone on the web, including persons with a disability – and ADA compliant font sizes are a big part of this. An ADA-compliant website allows individuals with vision impairment, cognitive difficulties and hard of hearing people get access to web content […]| Digital Authority Partners
There’s no better place to look for inspiration than the marketing world around you! Staying up-to-date with the latest happenings in marketing gives teams that extra push to create effective strategies. Our Chicago Local SEO Agency has curated six of our favorite marketing blog posts that we’ve come across recently. 1. Digital Strategy for Law […]| Digital Authority Partners
New year, new trends. Get set for the marketing strategies that will boost your brand, grow your business, and keep you ahead of the competition. Last December, Statista revealed the result of a global survey among marketers saying that around 76% plan to increase their digital video ads budgets. Also, marketers will rely more on […]| Digital Authority Partners
Content marketing agencies know that most clients want to grow as quickly as possible and build a strong presence on social media while generating leads and new customers. To ensure success, you need to implement a solid marketing strategy. You may need a content marketing agency to get the job done. Additional sales or more […]| Digital Authority Partners
Successful businesses don’t come out of nowhere. Success leaves clues, and smart entrepreneurs follow those clues. Magnates, b-school professors, and thought leaders are not shy, and they don’t horde the secrets of their success. Nearly every one of them has left a trail of breadcrumbs in the forms of books and memoirs, which chronicle their […]| Digital Authority Partners
Did you know that brands are more likely to focus on short-form videos that are educational and engaging? These videos help audiences in their day-to-day lives and add value to them. In today’s digital age, brands that actively make educational content through their marketing efforts have seen improved lead generation and have been able to […]| Digital Authority Partners
While well-known marketing strategies may still apply in some cases, changing consumer behavior requires new and effective strategies to gain traction and improve sales. It’s also extremely important to understand that the market is now driven by convenience and experiences, and change is necessary in order to keep up with the competition. Basically, we’re talking […]| Digital Authority Partners
If you’re an online retailer, staying up to date on the latest Magento customization trends is important. In 2025, there are five essential modifications that every retailer should consider implementing. In this blog post, we’ll break down these Magento customizations and explain why they’re so important. Stay ahead of the curve and make sure your […]| Digital Authority Partners
Boost your hotel bookings this year with the latest in fast-changing digital marketing strategies specifically for luxury hotels. Want to upgrade your game in 2025? Our Las Vegas Digital Marketing Agency has the answers. Your marketing ROI will never be the same once you start implementing the tips in this article. Here are eight tactics […]| Digital Authority Partners
Are you excited about what 2025 has in store for you? 2025 promises to have a lot of possibilities as well as challenges. The recent developments in science and technology have been helping us cope with the effects of the pandemic and preparing us for more changes in how we conduct business in the future. […]| Digital Authority Partners
Even though it should be easy, website design for healthcare companies is difficult. There is a complete disconnect between what healthcare organizations want when it comes down to healthcare website design strategies & implementation and what users expect to see when looking at the websites. Not convinced that bad design is a problem for […]| Digital Authority Partners
In-person events and conventions are still a question mark as we move into a new, post-Covid world. You need to adapt your marketing strategy to demonstrate the value of getting your audience out of their so-called safety bubble and willing to attend live events. To do that, you need to get your message across distinctly […]| Digital Authority Partners
Mobile apps have been particularly profitable since the pandemic and the rise of artificial intelligence (AI), making app development a hot topic. It is natural to wonder what a mobile app can do for your business. Today’s top 10 app ideas, according to mobile app development agency experts: Leverage cloud computing. Capitalize on AI’s popularity. […]| Digital Authority Partners
Generating high-quality leads is a constant challenge for personal injury law firms. The legal market is saturated, and standing out requires more than traditional marketing methods. Without a strategic approach, it’s easy to waste resources while failing to connect with potential clients. This is where a Fractional Law Firm CMO (FCMO) can make a difference. […]| Digital Authority Partners
Good marketing is the foundation for attracting clients and staying competitive with all the other civil litigation lawyers in your city and state. Civil litigation marketing focuses on strategies to help law firms connect with clients who need specific services — it’s a must. However, much like learning the law, managing marketing efforts well can […]| Digital Authority Partners
Today’s SaaS (Software as a Service) environment is increasingly competitive and crowded. Brands today cannot afford to get by on word of mouth or portfolios| Digital Authority Partners
Award‑winning SEO & digital marketing consultancy delivering tailored strategies, technical SEO, content, and paid media that drive organic traffic and measurable ROI.| Digital Authority Partners
Meet the Marketing Visionaries Shaping the Future of Business for Our Clients| Digital Authority Partners