Marketing & SEO | Digital Authority Partners
Crawl budget is the number of web pages a search engine crawls and indexes at a set time. Two elements determine crawl budget: crawl demand and crawl capacity limit. Googlebot sets a crawl capacity limit based on three factors: Google’s crawling limits, crawl health, and the limit a site owner sets in Search Console. Given […]| Digital Authority Partners
Amazon’s Alexa is still advancing — still going to more places. Recent numbers show that its future is brighter than ever. That’s right. Millions of people use Amazon’s Alexa to do everything from play music to set reminders to order groceries, and more. The Amazon Echo smart speakers are a classic feature in homes, so […]| Digital Authority Partners
In San Diego, properties sell in an average of 21 days, and the number of qualified buyers is shrinking. To stand out and claim these lists as yours, it takes more than ads. It takes strategy. Many real estate groups waste time and money on marketing that doesn’t convert because it lacks leadership. That’s where […]| Digital Authority Partners
The wholesale industry is becoming increasingly competitive, with its market size expected to grow to $73.13 trillion in 2029. As more retailers rely on wholesale companies to supply their products, the role of the fractional CMO (FCMO) becomes more critical. For wholesale companies, marketing is about building strong relationships with retailers looking for reliable suppliers […]| Digital Authority Partners
Mass pollution lawsuits, such as those involving PFAS, are gaining traction rapidly. Law firms that want to stay ahead need more than a basic marketing plan. They need strategic leadership. That’s where a fractional chief marketing officer (FCMO) comes in. A fractional law firm CMO can help identify, reach, and convert high-quality leads efficiently, without […]| Digital Authority Partners
The retail scene in Vancouver is changing rapidly, and standing out as a business has become more challenging than ever. Although there is plenty of demand in busy areas, every retailer is fighting for customers, now competing for both in-store and online customers. If you’re a brand trying to cut through the noise and keep […]| Digital Authority Partners
In a recent survey, 44% of adults in the U.S. say they have used AI-powered search engines to help them understand concepts. Around 37% claim that they use these tools to provide recommendations. In simple terms, more people are turning to AI for answers to their most important questions, which is where search engine optimization […]| Digital Authority Partners
Large language models (LLMs) like ChatGPT, Claude, Gemini, and Copilot are among the fastest-adopted technologies in history. Half of Americans use these tools today, whether in their personal lives or across work tasks. Around 80% of workers in the U.S. could have at least 10% of their tasks affected by generative AI. While many digital […]| Digital Authority Partners
Companies hire chief marketing officers to help steer their marketing campaigns — but when you’re a SaaS company, you need to increase revenue and generate growth at a faster pace. A fractional CMO for SaaS is a part-time executive-level marketer who offers you the expertise of a chief executive at a fraction of the cost. For […]| Digital Authority Partners
Sometimes, inspiration is simply recharging your creative spirit by reading or seeing things that convince you that you are on the right path. If you’re struggling to find or write original content to attract prospects and you feel as if you’ve hit the bottom of the well, stop despairing and keep reading to learn more […]| Digital Authority Partners
What tech can shape our individual and collective futures like Artificial Intelligence (AI)? Artificial intelligence is on a nonstop evolutionary path. From Siri scheduling meetings for us to Alexa taking our shopping lists to robotics and machines automating routine tasks for us, AI is no longer part of science fiction. It’s fully integrated itself with […]| Digital Authority Partners
Building a successful business requires more than hard work. It’s an entrepreneur’s ability to overcome obstacles and think outside-the-box that is ultimately responsible for turning a dream into a profitable business. Are you currently a freelancer wondering how to build a successful business? Before you take the plunge, let me be clear: freelancing is not […]| Digital Authority Partners
Content marketing is engaging, fun to create, and effective in bringing new customers right to your doorstep. Businesses are becoming more creative and innovative with their content marketing strategies, leading to new trends popping up in business-to-consumer (B2C) marketing. As technology and consumer needs continue to change and evolve, so should B2C marketers’ content strategies. […]| Digital Authority Partners
Amazon debuted the first Alexa in November 2014. Today, it’s become a household name in voice assistant technology, with over six million users in the United States. Alexa is making waves not only in households but also in the workplace. Launched in 2017, Alexa for Business is changing the way companies accomplish everyday tasks, from […]| Digital Authority Partners
B2B healthcare SaaS companies have a lot to juggle in terms of product development, sales, and customer support, and marketing gets lost in the mix. When your SaaS company has limited marketing resources or if you’re not getting the results you want, seeking help from a B2B SaaS CMO may be a wise decision. Fractional […]| Digital Authority Partners
With a saturated legal market, it’s challenging for injury law firms to compete with other lawyers. Law firms need to use new methods to get leads to stand out. Firms can lose out on potential clients and waste money on ineffective marketing plans without a strategy. A fractional law firm CMO (FCMO) provides high-level marketing […]| Digital Authority Partners
Pay-per-click is one of the most effective digital marketing strategies for rapidly boosting site traffic. When done correctly and with the help of a PPC agency, your website can enjoy first-page rankings on Google and rise above the competition. However, PPC is getting more competitive. Many other brands similar to yours will continue to implement […]| Digital Authority Partners
Chief marketing officers juggle many responsibilities outside of marketing, one of which is cash flow budgeting. Using their expertise in financial management and budget allocation, fractional CMOs help ensure that businesses earn more than they spend and don’t spend more than what they’re capable of. Cash flow budgeting is no walk in the park, especially […]| Digital Authority Partners
Now that you’ve finally built your website, the next step is to make sure people see it. This is a lot easier said than done, as this process involves many different parts. Even though it may take some time, with the help of an SEO agency, the results you’ve dreamed of are closer than ever. […]| Digital Authority Partners
It’s very hard for a young business to gain traction online; even older, legacy businesses may struggle. Competition, marketing-specific know-how, and resource allocation can make establishing a flourishing online presence difficult for non-marketing professionals. If your business is in a similar situation, you may need to improve your SEO strategies. SEO or search engine optimization […]| Digital Authority Partners
When it comes to eCommerce building tools, Magento is one of the best. It’s helped thousands of online businesses worldwide grow and flourish, and yours could be next! With its strong features and flexibility, you can build your own online store that’s perfectly tailored to your needs. However, Magento development for SMBs (small and midsize […]| Digital Authority Partners
The question of the day: Why hire a law firm CMO for personal injury lawyers? Many firms struggle to bring in steady, high-quality clients. Without the right strategy, even the most experienced partners waste money on ads, SEO, and websites that don’t get results. A marketing expert can fix that. A Fractional Law Firm CMO […]| Digital Authority Partners
Law school covered everything from personal injury to intellectual property, but we’re guessing a professor never went over how to run a successful Facebook ad campaign or the differences between Google Analytics 4 and Universal Analytics. The digital advertising world is just about as specialized as the legal one. As such, a lawyer’s marketing plan […]| Digital Authority Partners
The global healthcare sector continues to rise to new heights every year. According to a report by Grand View Research, healthcare SaaS is expected to grow at an annual growth rate of 19.5% from 2021-2028. This only goes to show how much technology and digitization have left their mark on healthcare, impacting the lives of […]| Digital Authority Partners
The Software-as-a-Service (SaaS) industry has been on a steady rise since 2021. Serving almost every industry with tools for project management, accounting, user relationship management (CRM), and data management, SaaS continues to develop solutions to millions (probably) of operational tasks and services, opening up new markets as they go. The catch: Thanks to the nature […]| Digital Authority Partners
Do you need a little inspiration for your next marketing campaign? The internet is a giant library full of helpful resources that guide your marketing efforts (and pictures of cats). Straight from our content marketing services team, we’ve compiled five of the best marketing blog posts of the week that’ll spark new strategies and creative […]| Digital Authority Partners
If you want to grow your personal injury law firm and appeal to more clients, you need the right marketing hacks. A Fractional Law Firm CMO (FCMO) can help you expand your online presence, strengthen your brand, and reach the right audience. With their expertise, you can build a personal injury law firm marketing strategy […]| Digital Authority Partners
Everything is bigger in Texas, including business growth opportunities for your growing business. But it’s not without its numerous challenges, which include marketing for Austin entrepreneurs. What if we told you there was a way to gain access to all the marketing services you need, plus more, at a fraction of the cost? Enter the […]| Digital Authority Partners
Marketing a PFAS class action lawsuit comes with challenges, from strict advertising regulations to competition in mass tort cases. Legal marketers must balance compliance, ethical messaging, and effective outreach to connect with those affected by PFAS exposure. A fractional law firm CMO plays a key role in developing strategies that reach the right audience while […]| Digital Authority Partners
Vancouver’s independent schools, preschools, and online programs need strong enrolment marketing to attract students. Many struggle to reach the right audience or stand out from other schools. A fractional CMO in Vancouver helps schools develop stronger marketing strategies without the cost of a full-time executive. Schools can strengthen their enrolment marketing in Vancouver by using […]| Digital Authority Partners
It’s 2025, we’re living in a much-changed world, and no industry is feeling the impact like hospitality. However, that doesn’t mean the industry can’t adapt and thrive. No matter which area of hospitality your business operates in, you’ve probably taken a substantial hit over the last 18 to 24 months. We’re going to give you […]| Digital Authority Partners
The core principle of ADA web accessibility rules is to provide equal access to everyone on the web, including persons with a disability – and ADA compliant font sizes are a big part of this. An ADA-compliant website allows individuals with vision impairment, cognitive difficulties and hard of hearing people get access to web content […]| Digital Authority Partners
There’s no better place to look for inspiration than the marketing world around you! Staying up-to-date with the latest happenings in marketing gives teams that extra push to create effective strategies. Our Chicago Local SEO Agency has curated six of our favorite marketing blog posts that we’ve come across recently. 1. Digital Strategy for Law […]| Digital Authority Partners
New year, new trends. Get set for the marketing strategies that will boost your brand, grow your business, and keep you ahead of the competition. Last December, Statista revealed the result of a global survey among marketers saying that around 76% plan to increase their digital video ads budgets. Also, marketers will rely more on […]| Digital Authority Partners
Content marketing agencies know that most clients want to grow as quickly as possible and build a strong presence on social media while generating leads and new customers. To ensure success, you need to implement a solid marketing strategy. You may need a content marketing agency to get the job done. Additional sales or more […]| Digital Authority Partners
Successful businesses don’t come out of nowhere. Success leaves clues, and smart entrepreneurs follow those clues. Magnates, b-school professors, and thought leaders are not shy, and they don’t horde the secrets of their success. Nearly every one of them has left a trail of breadcrumbs in the forms of books and memoirs, which chronicle their […]| Digital Authority Partners
Did you know that brands are more likely to focus on short-form videos that are educational and engaging? These videos help audiences in their day-to-day lives and add value to them. In today’s digital age, brands that actively make educational content through their marketing efforts have seen improved lead generation and have been able to […]| Digital Authority Partners
While well-known marketing strategies may still apply in some cases, changing consumer behavior requires new and effective strategies to gain traction and improve sales. It’s also extremely important to understand that the market is now driven by convenience and experiences, and change is necessary in order to keep up with the competition. Basically, we’re talking […]| Digital Authority Partners
If you’re an online retailer, staying up to date on the latest Magento customization trends is important. In 2025, there are five essential modifications that every retailer should consider implementing. In this blog post, we’ll break down these Magento customizations and explain why they’re so important. Stay ahead of the curve and make sure your […]| Digital Authority Partners
Boost your hotel bookings this year with the latest in fast-changing digital marketing strategies specifically for luxury hotels. Want to upgrade your game in 2025? Our Las Vegas Digital Marketing Agency has the answers. Your marketing ROI will never be the same once you start implementing the tips in this article. Here are eight tactics […]| Digital Authority Partners
Are you excited about what 2025 has in store for you? 2025 promises to have a lot of possibilities as well as challenges. The recent developments in science and technology have been helping us cope with the effects of the pandemic and preparing us for more changes in how we conduct business in the future. […]| Digital Authority Partners
Even though it should be easy, website design for healthcare companies is difficult. There is a complete disconnect between what healthcare organizations want when it comes down to healthcare website design strategies & implementation and what users expect to see when looking at the websites. Not convinced that bad design is a problem for […]| Digital Authority Partners
In-person events and conventions are still a question mark as we move into a new, post-Covid world. You need to adapt your marketing strategy to demonstrate the value of getting your audience out of their so-called safety bubble and willing to attend live events. To do that, you need to get your message across distinctly […]| Digital Authority Partners
Mobile apps have been particularly profitable since the pandemic and the rise of artificial intelligence (AI), making app development a hot topic. It is natural to wonder what a mobile app can do for your business. Today’s top 10 app ideas, according to mobile app development agency experts: Leverage cloud computing. Capitalize on AI’s popularity. […]| Digital Authority Partners
Generating high-quality leads is a constant challenge for personal injury law firms. The legal market is saturated, and standing out requires more than traditional marketing methods. Without a strategic approach, it’s easy to waste resources while failing to connect with potential clients. This is where a Fractional Law Firm CMO (FCMO) can make a difference. […]| Digital Authority Partners
Good marketing is the foundation for attracting clients and staying competitive with all the other civil litigation lawyers in your city and state. Civil litigation marketing focuses on strategies to help law firms connect with clients who need specific services — it’s a must. However, much like learning the law, managing marketing efforts well can […]| Digital Authority Partners
What makes a SaaS company thrive in a competitive market? Is it the technology, the talent, or the ability to connect with customers in meaningful ways? The answer often lies in the leadership steering the marketing ship: the Chief Marketing Officer (CMO). For SaaS companies in Atlanta — one of the fastest-growing tech hubs in […]| Digital Authority Partners
Vancouver is booming with opportunities for businesses to capitalize on the digital space, and it’s time for your business to do the same! A detailed digital strategy will be your best friend throughout this journey. A fractional CMO in Vancouver is an important piece of this puzzle. Continue reading the guide below to learn more […]| Digital Authority Partners
In 2025, consumers are more savvy and aware than ever that they are being marketed to, especially online. Paid ads and promotions for products and services are so ubiquitous today that more and more consumers are passing over that type of marketing without giving it a second thought. This is why content marketing is a […]| Digital Authority Partners
When it comes to great places for small and medium-sized businesses to set up shop and grow — Chicago, Illinois, is a standout spot. With its cutting-edge technology sector mixed with a diverse population, the Windy City’s booming business scene is one to look out for. Over the years, Chicago has become a hotspot for […]| Digital Authority Partners
To say that eCommerce has transformed the way we do our everyday shopping would be an understatement. In 2024 alone, eCommerce sales have skyrocketed to a whopping 4.12 trillion USD, and it’ll only go up from there. Whatever the future holds for eCommerce business owners, we have to be well-prepared with the right tips to […]| Digital Authority Partners
It’s time your company got the recognition it deserves in the Chicago healthcare market. The opportunities are huge — but so is the competition. To do so, we need to talk about market penetration. Market penetration is the process of increasing an organization’s share of a local healthcare market by bringing in new customers or […]| Digital Authority Partners
For years, having a high-ranking, engaging, and informative online profile has been essential for business-to-business (B2B) companies. The first step in the buying process is typically an online search, and if you are not ranking highly on the search engines, you are losing sales to your competitors. Search engine optimization (SEO) has always been part […]| Digital Authority Partners
Mass tort cases are high-stakes, high-reward legal challenges that require strategic marketing to succeed. A mass tort marketing campaign connects plaintiffs who have suffered harm with the law firms handling their cases. However, these campaigns are complex, requiring careful planning, resource allocation, and target outreach to maximize results. This guide will explore how a law […]| Digital Authority Partners
Whether you are a new company or a growing company with expanding needs, you need to partner with a web development company to help you create and maintain your website. A web developer is responsible for your website’s technical and artistic aspects. They will create an online presence representing your company and your brands by […]| Digital Authority Partners
A small- to medium-scale business might not have enough budget to hire a marketing team. In some cases, SMBs are still struggling, still trying to get by. But there’s no reason to avoid expert marketing help even if your business is still in the planning stages. Marketing can help jumpstart the momentum and take you […]| Digital Authority Partners
Competition for new patients in the world of dentistry is fierce. Of all the marketing and advertising strategies that you could choose to try and get ahead, none is perhaps as effective as local search engine optimization. Ensuring that your practice is highly ranked not only for as many relevant search terms as possible but […]| Digital Authority Partners
Custom software development is usually the best choice for healthcare professionals and organizations. With custom-made software, medical services personnel can provide clients with safe, efficient, and seamless healthcare service. This article focuses on the benefits of customized software for healthcare companies: Improves multiple healthcare processes Ensures Health Insurance Portability and Accountability Act (HIPAA) compliance Guarantees […]| Digital Authority Partners
When making an app, you must know if you want (and can afford) Chicago custom software development or should go with packaged software instead. This matter presents a tough challenge for businesses, but expert opinion regarding the best use cases for each is clear. This guide helps you assess which type is more cost-effective for […]| Digital Authority Partners
The right business software improves overall processes, boosts productivity, and eases customer service. When thinking about adopting business software, companies often choose between customized software or a packaged version. But which is better for your business, a custom solution or a packaged version? This guide helps you explore the pros and cons of both custom […]| Digital Authority Partners
Las Vegas is a city pulsating with entertainment and business opportunities. To take advantage of this thriving market, your business needs a strong and tailored approach to demand generation. Work with Las Vegas demand generation experts to make strategizing easier. This article discusses how you can build a strong Las Vegas demand generation strategy. It […]| Digital Authority Partners
Knowing your competitors well is crucial to a successful pay-per-click (PPC) strategy. Through competitor analysis, you get information that helps ensure your PPC ads perform well. However, competitor analysis itself can be challenging. In Chicago, the competition in digital marketing can be fierce. To boost your chances of success, follow the best practices of a […]| Digital Authority Partners
Featured snippets are some of the most sought-after positions on the first search results page, and the right SEO agency can help you get them. But which type should you focus on? What are the best techniques to give your content the best chance? This article discusses the five types of featured snippets: Paragraph List […]| Digital Authority Partners
Email marketing is a top revenue driver for e-commerce businesses. However, it takes deep marketing expertise to maximize its impact. This is where an eCommerce fractional CMO comes in. Also known as FCMOs, these part-time C-suite leaders adhere to email marketing best practices. Then, they optimize every aspect according to the client’s branding and objectives. […]| Digital Authority Partners
Creating content for a business-to-business (B2B) software-as-a-service (SaaS) company takes expertise and careful planning. The content should reach the target audience, highlighting that the product is the software solution they have been seeking. A Chicago content marketing agency uses a seven-step strategy for content creation: Research your target audience. Learn about your industry. Look beyond […]| Digital Authority Partners
Las Vegas has a vibrant and fiercely competitive business environment. A well-crafted marketing strategy is critical to standing out in this market. Two of the most critical components of such a strategy are lead generation and demand generation tactics. When combined, they increase revenue and profitability. With help from experts on Las Vegas demand generation, […]| Digital Authority Partners
Many businesses in various industries use Google Ads, the undisputed paid ad platform. Targeted advertising and real-time campaign tracking help companies reach their target audience and track campaign performance. Advanced SaaS analytics make Google Ads ROI tracking easy. The combination lets businesses measure how Google Ads campaigns affect customer behavior and conversions, improving customer journey […]| Digital Authority Partners
Competition in online advertising is fierce, and it will continue to rise in intensity. With traditional, old-school businesses finding their way online, and a new generation of digital entrepreneurs, Pay Per Click (PPC) advertising is becoming a battleground. However, that doesn’t mean there are no longer ethics in PPC advertising. Too often, businesses try to […]| Digital Authority Partners
Artificial intelligence (AI) is revolutionizing how every industry operates. Marketing is no exception. If you want your business to reap the benefits of AI in marketing, you need an effective AI marketing strategy. Designing a winning strategy is not easy, but we can help you get started. This article discusses how a marketing strategy consultant […]| Digital Authority Partners
Business is bustling in Minneapolis, a testament to the city’s robust economy. Amid this environment, the role of a Minneapolis fractional CMO is a beacon of strategic marketing leadership. Working part-time, fractional CMOs offer skills tailored to the modern marketing landscape. This guide delves deeper into the best FCMO skills, particularly those that every Minneapolis […]| Digital Authority Partners
No matter how great they are in the kitchen, you would not hire a pastry chef to fix your office Wi-Fi, nor would you consider trying to fix it yourself, right? The point is, similar to how your clients hire you to work on workplace injuries and medical malpractice cases, hiring trained search engine optimization […]| Digital Authority Partners
A/B testing, or split testing, compares two versions (A and B) of a webpage, email, or ad to determine which performs better in terms of user engagement, conversions, or other relevant metrics. Software-as-a-service (SaaS) marketing needs A/B testing to optimize campaigns by systematically testing different elements. This guide covers the topics below: Importance of A/B […]| Digital Authority Partners
Diverse and thriving, the Chicago economy is performing well. It is a highly competitive market, with countless businesses vying for consumer attention. Standing out in this dense marketplace necessitates a data-driven mindset. Many organizations hire an analytics company in Chicago to provide insights they can rely on. This article briefly introduces marketing analytics and explains […]| Digital Authority Partners
Leads are often website visitors before they become new customers. It, therefore, is important that your site looks appealing, professional, emphasizes your value, and provides a great user experience (UX). Included below is what Las Vegas graphic design agencies recommend to create a stunning website: Using custom graphics versus templates. Seven elements of an attractive […]| Digital Authority Partners
In today’s fiercely competitive marketing landscape, standing out is a necessity for businesses and organizations to thrive. As brands vie for consumer attention across numerous platforms and channels, differentiation becomes critical for success. This article gives actionable insights and top tips that elevate marketing techniques: Develop a unique value proposition. Leverage data-driven insights. Embrace innovative […]| Digital Authority Partners
So you’ve decided to promote your drug rehab business with a website. Now, you need to employ drug rehab SEO to get your website at the top of search engine results to engage more clients. This guide will help you optimize your drug rehab website with SEO, focusing on the following: How SEO works for […]| Digital Authority Partners
You want to build your brand and become the best provider in your field. You want to attract more users so they can see what you have to offer. But how do you do this when you’re just another business in the vast universe of search engines? How do you go from being unnoticed to […]| Digital Authority Partners
As more and more consumers turn to the Internet to find what they need and want, it’s more important than ever for your business to have a solid digital presence. With 97% of Americans owning a smartphone, you can be quite certain that they are using their digital devices to find your business’s products or […]| Digital Authority Partners
Did you know that more than 40% of the internet is powered by WordPress? It’s true. And many developers choose this platform because of the extent of plugins available. But what WordPress plugins for healthcare websites should you know about? It’s important to know that too many plugins can slow down a website, and the […]| Digital Authority Partners
Today’s SaaS (Software as a Service) environment is increasingly competitive and crowded. Brands today cannot afford to get by on word of mouth or portfolios| Digital Authority Partners
Award‑winning SEO & digital marketing consultancy delivering tailored strategies, technical SEO, content, and paid media that drive organic traffic and measurable ROI.| Digital Authority Partners
Meet the Marketing Visionaries Shaping the Future of Business for Our Clients| Digital Authority Partners
