Data-Backed Insights to Boost E-Commerce Sales This Holiday Season
Discover 2025 holiday marketing trends for e-commerce apps—how to pace UA spend, boost retention, and craft high-performing ad creatives that convert.| Liftoff
Discover 2025 holiday marketing trends for e-commerce apps—how to pace UA spend, boost retention, and craft high-performing ad creatives that convert.| Liftoff
Liftoff helps advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.| Liftoff
We’ve been running the Mobile Gamedev Awards for a few years at GameRefinery, but you may have noticed that this year, we decided it was time for a new name: the Mobile Appdev Awards. Why the change? With the launch of AppRefinery, Liftoff’s Exclusive Platform for Consumer App Insights, we wanted to spotlight the industry-changing […] The post Consumer App Innovations: Lessons from the Winners of the 2025 Mobile Appdev Awards appeared first on Liftoff.| Liftoff
We wanted to give an account of why we selected our winners and, more importantly, the lessons other game developers can learn from their accomplishments.| Liftoff
Liftoff helps advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.| Liftoff
Increase user engagement, build better applications, and boost revenue with Liftoff Intelligence for mobile apps and games.| Liftoff
Vungle Exchange now supports LiveRamp, enabling buyers to reach high-value mobile audiences with enhanced addressability via RampIDs. What are RampIDs? RampID is LiveRamp’s durable, interoperable, and secure identifier for connecting the ecosystem. For buyers, RampID means more accurate targeting and better measurement. Reach authenticated users via RampID for greater match accuracy and persistent targeting. Publishers […] The post Vungle Exchange Integrates LiveRamp — Boost Targeting w...| Liftoff
The mobile landscape is constantly evolving, with new monetization methods, challenges, and innovations constantly popping up.| Liftoff
Keeping up with the latest monetization trends in mobile gaming can be challenging. The landscape is constantly evolving, with new monetization methods, challenges, and innovations constantly popping up. If you want to know what the biggest monetization trends are right now, look no further than episode 62 of Liftoff’s Mobile Games Playbook. In the episode, […] The post Top Monetization Trends in the Mobile Games Market appeared first on Liftoff.| Liftoff
Learn how Liftoff's intelligence platforms, GameRefinery and AppRefinery, help marketers and developers tap into core user motivations to grow mobile apps.| Liftoff
Discover actionable tactics to boost user engagement in iGaming apps in our latest webinar recap.| Liftoff
September is here again, and we’re kicking off another NFL season. As football fans mull over their fantasy draft picks and place their opening bets, sportsbooks eying the American market will be aiming to maximize new signups, reactivate idle users, and drive more engagement from seasoned bettors on their platforms. To achieve their goals, marketers […] The post 5 Strategies to Boost User Acquisition and Spike Engagement for Sports Betting Apps appeared first on Liftoff.| Liftoff
In 2025, the competition for new users is fierce, and the quality of your ad creative can make or break your carefully optimized campaign. So what makes ad creatives successful? How can you match the right assets with the right ad formats? And, if you’re looking to scale at speed, which AI tools and workflows […] The post Webinar Recap | Proven Strategies to Supercharge Your Ad Creatives and Boost ROAS appeared first on Liftoff.| Liftoff
Mobile marketing has seen some exciting innovations in the past few years. Top mobile games and apps are redefining what we’ve come to expect from ad creatives—and the rest of the industry is taking note. To help you stay competitive in today’s market, Liftoff’s 2025 Mobile Creative Ad Index takes an in-depth look at the creative trends […] The post AI Enhancements, Interactive Ads, and Other Trends From Liftoff’s 2025 Mobile Ad Creative Index appeared first on Liftoff.| Liftoff
The mobile games market has experienced its share of triumphs and challenges in the past few years. A record number of games crossed the billion-dollar revenue mark, but total mobile game downloads dropped to their lowest level since 2019. It’s a tricky time for mobile marketers and developers alike, and success in this rapidly evolving […] The post Must-Know Highlights From the 2025 Casual Gaming Apps Report appeared first on Liftoff.| Liftoff
Liftoff helps advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.| Liftoff
Liftoff is revolutionizing mobile advertising with exclusive ad formats that deliver dynamic, personalized user experiences.| Liftoff
