Contact Let's talk health & wellness Navigate your way to unprecedented growth with a partner who understands your journey. Parallel Path invites you to reach out and take the first step. We're ready to join you Embrace your journey today Ready to elevate your brand and make a meaningful impact…| Parallel Path
Best practices and guidelines to navigate HIPAA compliant data tracking regulations effectively.| Parallel Path
Parallel Path is excited to welcome Arianna Tomczak to our growing team as an Associate Client Strategist. A Michigan State University alumna, Arianna brings a fresh perspective, strong strategic instincts, and a genuine curiosity about how people engage with brands. Her passion for health and wellness makes her a perfect fit for our mission to […]| Parallel Path
Hims & Hers just lit a fire under Big Pharma—and the FDA might be coming with a hose. The telehealth brand, known for making once-taboo health topics clickable, took aim at the weight-loss industry in its first Super Bowl ad. The message? “There are medications that work, but they’re priced for profits, not patients.” Spicy. […]| Parallel Path
As the science of gut health continues to gain traction, brands are stepping into uncharted territory with massive opportunities—and just as many challenges. The gut health market, expected to grow to nearly $90 billion by 2030, offers a lucrative playground for marketers. But in a crowded and confusing landscape, clarity and consumer education are the […]| Parallel Path
Integrated health and wellness, also referred to as 360-degree wellness, holistic health, or whole-person health, has shifted from a niche concept to a cornerstone of consumer expectations. This evolution, spurred by the pandemic, has brought about transformative opportunities for both brands and marketers. Understanding how to align with consumers within this movement is essential for […]| Parallel Path
Sleep deprivation isn’t just an individual struggle—it’s a public health epidemic. Despite sleep being essential to physical and mental health, the Centers for Disease Control and Prevention (CDC) reports that nearly 35% of adults fail to meet the recommended seven hours per night. For many, the modern demands of stress, technology use, and societal pressures […]| Parallel Path
We are thrilled to recognize our Director of Analytics, Ted Boddy, as the recipient of our Q3 2024 Fox & Goat Award! This quarterly award recognizes individuals who embody the twin disciplines of the mountain goat and the fox—leadership and forward momentum, alongside curiosity and cleverness. Ted has a talent for breaking down complex topics […]| Parallel Path
Wearable technology is evolving beyond its origins as step counters and sleep monitors. It is quickly becoming central to personalized health, where data-driven insights empower consumers to make proactive health decisions. With the global wearable market projected to reach $187 billion by 2030, marketers have a unique opportunity to position their brands at the intersection […]| Parallel Path
Sun protection has come a long way from being just a beach-day essential. It’s now a cornerstone of health and wellness, bridging skincare, longevity, and preventative care. Yet, many consumers still underestimate the lasting effects of UV exposure—not just on their skin’s health but on their overall well-being. At a time when innovation in sunscreen […]| Parallel Path
In the existing landscape of the modern workplace, mental health has emerged as a crucial focus for both employees and brands alike. While physical wellness has long been a focal point, the connection between mind and body is undeniable, and it’s time for brands in the health and wellness sector to elevate their approach to […]| Parallel Path
Parallel Path offers innovative marketing strategies to health and wellness brands, leveraging data-driven insights, content creation and full-funnel campaigns.| Parallel Path
Unveiling the Health and Wellness Industry in 2023 In this comprehensive exploration, we uncover the critical market trends and consumer insights shaping the health and wellness industry in 2023. As we navigate through the currents of change, we'll highlight consumer preferences, brand responses, and the trajectory of the industry. Whether…| Parallel Path
