The real battle for TV's future isn't content. It's trust
As AI makes it easier to fake, fabricate and flood our feeds, audiences won’t just ask “Is this video good?” — they’ll ask “Is this video even real?”| Ad-verse Reactions by Omar Oakes
As AI makes it easier to fake, fabricate and flood our feeds, audiences won’t just ask “Is this video good?” — they’ll ask “Is this video even real?”| Ad-verse Reactions by Omar Oakes
When five tech giants take half of all ad revenue, who’s really running the advertising industry — and how do we take it back?| Ad-verse Reactions by Omar Oakes
Plus WPP, Wikipedia, and Meta.| omaroakes.substack.com
From Meta’s “AI agents” to Netflix’s news gamble, the week’s stories reveal a familiar pattern: platforms promising innovation while quietly stripping everyone else of agency.| omaroakes.substack.com
From AI hype cycles to YouTube’s broken economics and Trump’s circus politics, this week’s bulletin shows an industry hooked on extraction — and distraction.| OStack
America talks about 'cancel culture' but the UK practises it every day.| omaroakes.substack.com
Trump's attacks on liberal democracy are an attack on our industry, which only flourishes within political bounds that the US president is desperate to escape.| omaroakes.substack.com
Agencies are held back by outdated sales tactics. A smarter, systemised approach rooted in accountability, referrals, and commercial mindset is key.| OStack
Platforms like Substack promise freedom and reach. But without teams, editors, or legal backing, they can’t replace what journalism actually is.| OStack
Most people think originality comes from genius. It doesn’t. It comes from knowing what and who to steal from. 'Steal Like an Artist' is an essential first step to creating your voice.| OStack
When it comes to journalistic standards, is Substack part of the solution or a symptom of the problem?| OStack
Why agencies and media owners are losing the long tail (and how to win it back)| OStack
It's not true that 'time is running out' to succeed on Substack.| OStack
Behind the typos and nonsense is a ruthless content strategy that we can't afford to ignore.| OStack
…and after reading this you’ll understand: IT DOESN’T SAVE TIME AT ALL!| OStack
...but here's the thing about what you're 'supposed' to do when creating 'content'| OStack
Not even paywalled content is safe when organised crime targets journalism.| OStack
Scott Galloway is wrong. If advertising is dead, someone forgot to tell Amazon, Apple, and TikTok.| OStack
Mark Levy's 'Accidental Genius' is an urgent reminder that the messy, private, thinking-on-paper stage of writing is essential in a world of people desperate for AI shortcuts.| omaroakes.substack.com
