Full Funnel PPC Delivers Huge Lead Increase - Portent
See how a full-funnel PPC strategy drove massive lead gains for Portent's business communications client.| Portent
See how a full-funnel PPC strategy drove massive lead gains for Portent's business communications client.| Portent
When paid budgets are tight, you might be tempted to cut spend on your branded terms. Our data says that's probably not a good idea.| Portent
Google Chrome is phasing out support for third-party cookies. Discover how this change impacts virtually every stakeholder in the digital ecosystem. The post Should You Be Concerned About the End of Third-Party Cookies? appeared first on Portent.| Portent
There is a growing trend of businesses bringing their digital marketing in-house. Discover what not to do when transitioning to an in-house digital marketing team. The post What Not to Do When Bringing Your Digital Marketing In-House appeared first on Portent.| Portent
Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage. The post How YouTube’s Crack Down on Ad Blockers Impacts Advertisers appeared first on Portent.| Portent
Google is replacing FID with Interaction to Next Paint (INP) as a primary Core Web Vitals metric. Understand how INP works and what it means for site owners. The post Interaction to Next Paint (INP) – New Core Web Vitals Metric appeared first on Portent.| Portent
Learn more about GA4 engagement rate, industry benchmarks to compare your performance against, and our tips to optimize this metric. The post Study: Average GA4 Engagement Rates by Industry appeared first on Portent.| Portent
Discover actionable digital marketing strategies tailored for the moving and logistics industry in 2024. The post Expert Advice for Moving & Logistics Brands in 2024 appeared first on Portent.| Portent
Unlock the power of ChatGPT for advanced data analysis with our comprehensive guide. We've even included screenshots. The post Guide: Using GPT for Digital Marketing Analytics (with examples) appeared first on Portent.| Portent
Data-driven attribution is the default attribution model in Google Ads. Understand how and why to use it in your Google Ads campaign. The post Using Google Ads’ Data-Driven Attribution Model appeared first on Portent.| Portent
PPC marketing is a method of advertising online that allows marketers to pay for their ad placement only when their ad is clicked on by an online user. The post What is PPC? Pay-Per-Click Explained appeared first on Portent.| Portent
Bidding on branded terms is an essential PPC strategy. Understand how your company can improve performance by bidding on your competitor’s branded terms.| Portent
For over 20 years, Portent has helped businesses grow with integrated digital marketing strategies that drive significant results across the entire marketing stack.| Portent
We analyzed over 27,000 landing pages to see how site speed impacts conversion rate and found load times under 4s are critical.| Portent
